Q&A with Anna Baecklund, CTO & Founder at Oppioo

Media 7 | September 21, 2021

Anna Baecklund,
Anna Baecklund, CTO & Founder at Oppioo, is a Data Scientist Leader, A skilled communicator capable of explaining complex issues with clarity to diverse audiences. With MSc in engineering physics, Anna is responsible for leading innovation using data science including the development of new insights, advanced modelling techniques, and AI capabilities. With Oppio, An AI companion app, she aims to motivate cancer patients who want to speed up and improve their rehab.

AI-enabled precision health tools can identify potential risks and suggest preventative interventions.

MEDIA7: You have a long career experience in diverse fields ranging from teaching physics and mathematics to being a Data Scientist Leader. How has all this experience helped you play your current role at Oppioo?
ANNA BAECKLUND:
My diverse set of experiences has helped a lot working with Oppioo; all from product development, to data handling, and to pitching to investors. After receiving my MSc in engineering physics, I worked as a quantitative analyst and data scientist in finance for several years before starting as head of data science at a major Swedish retail firm and CTO at Oppioo. As a result, I have a solid knowledge of data analysis as well as handling personal data and security issues – which is important not only in finance and retail but also in MedTech. As technology focuses more on integrating applications, processes, artificial intelligence and the Internet of Things, a CTO must follow the frontier of big data, streaming analytics, and cloud technology to remain innovative and stay competitive.Diverse skills allow you to think about specific problems in a different and often more strategic way. By being able to look at a problem from different angles and draw on a wealth of (not immediately relevant) experience, you can come up with innovative and creative solutions.All this experience is beneficial for developing an ai-driven patient-centered digital companion.


M7: You have recently partnered with 180 Degrees Consulting. Tell us about some developments at Oppioo that all of you are excited about
AB:
We have partnered with two great teams at 180 Degrees consulting and the London School of Economics. We are working together to get deeper market and customer insights that will be valuable in the development of both our product and business model. We are excited about the business opportunity this understanding gives us.


Limit time-wasting activities and people. Try to draw boundaries so that you can devote quality time to high-priority people and activities.



M7: What are the challenges that you face regarding handling AI technologies at Oppioo?
AB:
At Oppioo we want to improve the health of cancer patients, improve the patient experience and reduce the costs of health care. To do so, we need to work with patient data which means a lot of legal challenges. Medical data is sensitive and subject to privacy regulations that vary across jurisdictions. Companies that develop AI solutions for health care and medicine can run afoul of privacy laws if they’re not careful, and the MedTech industry is still finding the balance between access to data and protecting sensitive health data. Apart from data privacy concerns, there is also the issue of regulations. We want to be classified as a medical device to be able to give AI-driven individual healthcare advice to patients. However, it’s a time-consuming and difficult process to obtain CE marking. In fact, most of the challenges in AI are not technical applications of AI. There is the question of the quality and usability of data. In other industries, data is generally reliable and accurately measured (such as velocity data to predict highway traffic).  In healthcare, data can be subjective, and often inaccurate.


M7: What’s top of the list for what Oppioo wants to achieve by the end of this year and as you start moving into the next year?
AB:
At the end of this year, we aim to launch our product and get our first paying users. We are developing our platform together with cancer patients and health care providers to make it patient-centered. This is the biggest milestone we want to achieve and will be the start of our funding round. Next year will start with a post-product launch where we focus on understanding how well our product is accepted by end-users so that we can improve it. We will also continue building our community and expanding and strengthening our collaborations.


Diverse skills allow you to think about specific problems in a different and often more strategic way.



M7: Few years down the line, how do you see AI changing the world around us? Especially in the healthcare industry?
AB:
The future of AI in healthcare can be defined as better medical outcomes achieved through more accurate diagnosis and advanced treatment, as well as more informed and engaged patients empowered with easy access to healthcare support. AI will help us develop precision medicine and individualized healthcare with the patient in the center.  Precision health is a relatively new solution focused on preventative care which is based on patient data collected from genetic information, wearable devices and electronic health systems. Using information such as a patient’s lifestyle, genetic makeup, environment, and biometric healthcare data, AI-enabled precision health tools can identify potential risks and suggest preventative interventions.


M7: What are some of your preferred marketing channels given your target customers?
AB:
We want our users to start using Oppioo as early as possible during the cancer treatment, ideally already at the diagnosis stage. Hence Oppioo initially needs to be present where the newly diagnosed cancer patients are looking for information, such as health care providers, cancer societies, the regional or national care guides and social media groups. Therefore, established collaborations with reliable organizations and a frequent presence in social media channels are keys to our distribution chain. We are dependent on our network of collaboration partners, and every time we want to enter a market we need to find collaboration partners, such as local physiotherapists, health care providers etc. that are willing to promote the benefits of using Oppioo from an early stage of the cancer treatment.  The user can of course use Oppioo without these collaborations as well, but we believe that the best results will be reached when the user is supported by health care providers.


M7: Congratulations on being listed as one of the top ten talents in the Tech Vertical in the Swedish Nova 111-list. What is your secret to maintaining a healthy balance between work and personal life?
AB:
Thank you! I’m honored and grateful to have been included as one of the change-makers in Technology in Sweden.
My first advice is to work with something you enjoy since you spend so many hours of your day at work. But a more in-depth answer is that it’s very, very difficult to maintain a healthy balance even if you like what you work with. I think that work-life balance can be seen as a cycle, not an achievement; something to thrive for, that constantly changes with life. With that being said, I have a few life-hacks that I tend to come back to. The first is exercise and meditation.You can start small, e.g. by booking walking meetings instead of sitting in front of the computer. Ask yourself what’s currently causing you stress. Rethink your priorities, and put in time in the calendar now and then to reflect. A rational understanding of the decisions and priorities driving your life is important but equally important is emotional reflexivity - that is, the capacity to recognize how a situation is making you feel. Awareness of your emotional state is essential in order to determine the changes you want to make in your work and in your life. And last but not least: limit time-wasting activities and people. Try to draw boundaries so that you can devote quality time to high-priority people and activities. I personally like the Pomodoro Technique to help me focus.

ABOUT OPPIOO

Oppioo is a patient-centered product that supports patients to plan and execute physical activity in conjunction with the treatment plan. Oppioo predicts what activity gives optimal effect and when during the cancer treatment based on patient data and the patient’s energy level. To do so, Oppioo collects activity data from the user’s smartphone and user feedback to create a personalized automated coaching plan with the help of AI models. Oppioo allows for sharing data with health care providers.

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HeartBeam Enters into Strategic Alliance Agreement with Samsung

Businesswire | May 31, 2023

HeartBeam, Inc. a cardiac technology company that has developed the first and only 3D-vector electrocardiogram (VECG) platform intended for patient use at home, today announced that it has entered into a Strategic Alliance Agreement (SAA) with Samsung, extending the existing SAA between LIVMOR and Samsung. HeartBeam acquired the assets of LIVMOR earlier this year. Under the terms of the agreement, HeartBeam and Samsung will identify and define opportunities for collaboration, tapping the HeartBeam team's expertise and patented technology in the assessment and monitoring of cardiac symptoms. “The goal of this partnership is to bring standard of care for cardiac diagnostic capabilities to patients by utilizing cutting edge technologies of both Samsung and HeartBeam,” said Branislav Vajdic, Ph.D., HeartBeam CEO and Founder. “Our newly acquired state of the art, FDA cleared, Samsung watch-based arrhythmia detection tool, once integrated with the HeartBeam AIMIGo™ telehealth platform, presents a unique opportunity to extend our product capabilities well beyond what is currently available for cardiac patients outside of a medical setting.” Kevin Jones, Senior Director, Federal Healthcare, Samsung Electronics America, added, “The strategic collaboration between Samsung and LIVMOR was very successful, resulting in an FDA cleared solution for Atrial Fibrillation detection centered around the Samsung Galaxy watch and tablet running Samsung's defense-grade cyber-security system, Knox. We are excited that LIVMOR is now part of HeartBeam and look forward to continuing our successful collaboration. The potential of combining LIVMOR’s technology and the HeartBeam AIMIGo system holds significant promise to address major cardiac conditions for our veterans.” Founded in 2016, LIVMOR developed the Halo™ Atrial Fibrillation (AF) Detection System, the world’s first FDA-cleared prescription wearable for continuous cardiac rhythm monitoring. The Halo system provides continuous monitoring of pulse rhythms for the detection of AF on-demand during the day and automatically overnight. Under the previous SAA, LIVMOR and Samsung developed a physician-prescribed and fully integrated patient care platform that provides extended monitoring of patient cardiovascular health in virtually any setting, using medical grade equipment. LIVMOR’s technology was commercially deployed within the VA Healthcare System in Dallas, Texas. “Thanks to our cooperation with LIVMOR and Samsung, we are able to treat some of the nation’s most at-risk patients as safely and effectively from the comfort of their homes as we would if they were sitting in an exam room,” said Dr. Jerrold Grodin, Department of Veterans Affairs, North Texas. “We’ve seen an increase in early adoption from patients when their physicians are also early adopters.” Among the available opportunities is a potential collaboration with the Department of Veterans Affairs through its Accelerating VA Innovation and Learning (AVAIL) program. In September, the VA announced that 17 companies had won spots in a potential five-year, $650 million healthcare technology research and development program. Participants provide subject-matter expertise to help the agency design, build and test novel platforms, services and care models that could be scaled into clinical production to support the Veterans Health Administration. One of the AVAIL program's awardees is Longview International Technology Solutions (LTS), a systems integration company. LIVMOR and Samsung have been designated as official collaborators with LTS for the AVAIL project. With the Company’s anticipated participation in the AVAIL project, HeartBeam could share its expertise in the assessment and monitoring of cardiac symptoms as it collaborates with Samsung to innovate and develop solutions for the VA, the largest integrated healthcare system in the U.S. "Veterans reported a rate of heart attacks more than twice that of non-veterans in one study," Dr. Vajdic added. "This shows that coronary artery disease is a significant problem for veterans, making improvements in heart attack detection at the VA particularly critical." About HeartBeam, Inc. HeartBeam, Inc. is a cardiac technology company that has developed the first and only 3D-vector ECG platform intended for patient use at home. By applying a suite of proprietary algorithms to simplify vector electrocardiography (VECG), the HeartBeam platform enables patients and their clinicians to assess their cardiac symptoms quickly and easily, so care can be expedited, if required. HeartBeam has two patented products in development. HeartBeam AIMI™ is software for acute care settings that provides a 3D comparison of baseline and symptomatic 12-lead ECG to more accurately identify a heart attack. HeartBeam AIMIGo™ is the first and only credit card-sized 12-lead output ECG device coupled with a smart phone app and cloud-based diagnostic software system to facilitate remote evaluation of cardiac symptoms. HeartBeam AIMI and HeartBeam AIMIGo have not yet been cleared by the US Food and Drug Administration (FDA) for marketing in the USA or other geographies.

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Oppioo

Oppioo

Oppioo is a patient-centered product that supports patients to plan and execute physical activity in conjunction with the treatment plan. Oppioo predicts what activity gives optimal effect and when during the cancer treatment based on patient data and the patient’s energy level. To do so, Oppioo col...

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