Why Your Child Needs Well Child Visits

| February 15, 2017

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Parents know who they should go to when their child is sick. But pediatrician visits are just as important for healthy children. The American Academy of Pediatrics AAP developed a set of comprehensive health guidelines for well child care, called Bright Futures, for pediatricians to follow.

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OTHER ARTICLES

How Do We Make Dignity the Animating Principle in Healthcare?

Article | February 19, 2020

In healthcare, short-term efficiency means more tasks done, more patients were seen, more tests performed more revenue generated. If this were manufacturing, short-term efficiency would be a perfectly acceptable measure of success. For this approach to providing care, the Lown Institute, a nonpartisan think tank advocating for bold healthcare ideas, honored a group of what they clearly consider rapacious hospitals with the ignominious Shkreli Award. Martin Shkreli, as many will remember, is the widely reviled “pharma bro,” hedge fund manager and CEO who acquired the license to an anti-parasitic drug and promptly raised the price from $13 to $750 per pill. He currently resides in prison.

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Developing a Coronavirus Digital Marketing Strategy for Healthcare

Article | April 2, 2020

Healthcare organizations are scrambling right now to stay on top of Coronavirus while also providing world-class care to other patients with various healthcare needs. This becomes a problem for marketing teams to not only stay consistent in their messaging and marketing priorities but also in shifting focus to this new uncertain reality we’re all facing. There is no blueprint for what’s happening right now, but there are steps we can take to help keep the momentum moving forward.To start, healthcare marketing teams should first focus on how they are communicating about Coronavirus to their community and patients, and how their digital marketing channels (such as SEO, paid media, content marketing, and social media) fit into that message. At Marcel Digital, we’re currently working with our healthcare clients to shift digital marketing strategies to fit this new mold. Here’s what we’re telling them.

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Three Steps to Deliver Personalized Healthcare Marketing in a Cookie-less World

Article | March 3, 2020

Health marketers who want to deliver personalized experiences across all channels must evolve the use of the person-level ID to balance differentiated offerings with privacy. Following Apple’s lead, Google recently announced that Chrome will start blocking third-party cookie tracking within the next two years. Marketers are wondering, what’s left? The ad industry will now begin to replace third-party cookies with new person-level identifiers versus relying on anonymous ID’s. For all media channels in the omni-channel world that have logged in, PII based matching will be even more critical. This will result in greater media efficiencies and more relevant experiences with fewer wasted impressions. Identity management will also become a more critical need as person-level data replaces third-party cookies.

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How Artificial Intelligence and Deep Learning Are Transforming Healthcare

Article | February 17, 2020

Severely premature infants can face a staggering list of potential health problems. Retinopathy of prematurity abnormal retinal blood vessel development that can lead to blindness — is one of them. It’s treatable while infants weigh less than two pounds, but doctors often struggle to detect the condition in time. Traditional techniques have been unable to spot, let alone cure, infant blindness,” he says. But that is changing: Researchers at the Athinoula A. Martinos Center for Biomedical Imaging in Boston have found applying deep learning techniques to the analysis of retinal images results in highly accurate diagnosis and severity scoring of ROP results that can match or exceed clinician-based techniques.

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