Health Technology, AI
Article | July 18, 2023
COVID-19 has sped up the adoption of healthcare technology solutions by healthcare providers. This has unexpectedly brought a peak in opportunity for health tech companies to achieve important business, demonstrating your innovations. However, it is very challenging and competitive as bigger health tech companies pivot and new health tech start-ups keep coming into the healthcare market. This also makes the healthcare technology market an increasingly competitive space.
Thus, all health tech companies need to depend more on effective health tech messaging for their business purpose and credibility. This will help them bring their targeted clients on board for the long-term.
Health tech Messaging Challenges Faced by Marketers
Nowadays, the process of marketing products online is a combat sport. With every passing year, it is becoming more challenging for health tech marketers to beat the algorithms, build the audience, and ultimately win the hearts of the customers through effective health tech messaging.
Digital health leaders are coming up with amazing technology innovations that can revolutionize the healthcare industry. Electronic medical records (EMR) software, medical billing software, medical practice management software, electronic claims software, medical database software, medical research software, medical diagnosis software, medical imaging software, telemedicine software, etc. are some of the examples of amazing technology innovations and latest healthcare technologies. But, things fall apart when it comes to marketing through effective health tech messaging. The following are some of the health tech messaging challenges faced by marketers.
• Communicating the purpose and value of your business and the products effectively to
clients
• Making the clients understand the credibility of the technology products and your business
• Product positioning
• Lack of clear healthcare marketing strategy
• Bad marketing advice
• Lack of effective and compelling marketing content
• Failing to understand the client/buyer persona
• Failing to understand the brand pillars,
• Ignorant of effective use of various messaging channels, and much more
Why Does Effective Health Tech Messaging Matter?
From the introduction part, you might have already understood the power of a good health tech messaging strategy. If you do not have a unified marketing strategy, you will end up merely alienating potential customers; they may end up in confusion about the purpose of your health tech brand. Moreover, without an effective health tech messaging strategy, you may become incoherent to your audience. But the real impact of a cohesive and good health tech messaging strategy will surely go beyond everything we have talked about already and empower your business in all aspects.
Different marketing materials, whether they are social media posts, emails, podcasts, videos, or something else, your health tech messaging strategy will guide you in determining what to focus on and what tone to be used. If you are planning a social media campaign or writing blogs and articles, you will know the attention-grabbing ways of speaking to your customers. This is possible only if you have a defined messaging strategy. Customer service teamwork also becomes more effective and easier, when you have a good health tech messaging strategy. Educating the customer is easier when you speak to them in a tone and language that you know they will understand. Doing it consistently makes you win the customer.
How Health Tech Messaging Can Work for Reaching Healthcare Decision Makers
It is not an easy task to engage healthcare decision-makers in hospitals, insurance providers, health systems, and private practices. These high-powered directors, managers, and executives are busier than ever. This makes the process of health tech marketing difficult. Apart from overwhelming job responsibilities, these healthcare professionals are also inundated with ads, emails, and phone calls. So rather than sending them messages randomly, it is important to help your prospects when they are free from their daily disruptions and have time.
Here, an effective health tech messaging strategy can help you reach out to decision makers easily. Health tech messaging strategy lays out various health tech marketing techniques, tricks, or tactics. These health tech messaging techniques or methodologies are helpful in the three stages of your health tech client journey: awareness, consideration, and decision making stages. Through all these stages of health tech massaging, you help or influence health tech decision makers to recognise they have a problem, consider a solution, and finally they take the decision to purchase your product.
4 Factors Influencing the Effectiveness of Health Tech Messaging
Performing your brand messaging haphazardly is not going to take you anywhere in reaching out to people, who need your products. Instead, you should slow down yourself a bit and build a compelling health tech messaging strategy. Test it, launch it, and learn from it.
If you are strategic, you are truly going to drive your mission despite the noise that is existing on the internet today. Here are four important factors that will help you make your health tech messaging strategy effective and compelling.
Understanding Your Targeted Audience
You have a better idea of who you are and what you offer. Now you need to know who your audience is, which is equally important in building health tech messaging strategy. Throughout the process of messaging, it is vital to keep your ideal buyer in mind. So, you will only create messages that will resonate with the needs, interests, motivations, and pain points of your potential clients. The things you want to know about your targeted clients are called buyer/client persona.
Buyer Persona
It is better to create a buyer persona that tells who your customer and what their goals are. Buyer persona also will help you align your brand with your customers. According to HubSpot, a buyer persona can be a semi-fictional representation of your potential customers based on real data and market research and about your current customers.
Knowing who your messages are aimed at is important in developing a successful health tech brand messaging strategy. Before you go any further, buyer persona makes you know:
• Who you are marketing to
• What they care about and value
• The sort of language they use and will respond to
• Geographical location
• Educational and income levels
• Psychographics and behavioral patterns, etc.
Focusing on Your Differentiating Factors from Competitors
To figure out your differentiating factors from the competitors is as important as you understand your place in the market. You will have to assess the differences and similarities between the products and services you offer and your competitors’ offerings. Also, compare the targeted audience of you and your competitors.
Understanding your competition, you face from the market, will get you a clear image of your brand and what health tech message you may have to send out to your targeted audience. Just remember that each of the health tech brands can have only one message; it needs to be unique. Due to the competition, messages can be too similar, but it should not make your customers get confused about your business.
Thus, communicating your uniqueness to your audience is a very important factor. In this regard, conducting some competitor analysis may help you a lot.
Making your Value Propositions Obvious
You can influence how people perceive your brand if you could successfully communicate the values of your business. Values are principles or mission that guide all actions of brands. Storytelling can be effectively used to illustrate the values of your brand. Success stories from Salesforce and Microsoft’s Story Labs are examples. These stories can be on things such as empowering small businesses or improving the world through technology. It creates loyalty when you make your clients feel they are part of something that is going to change the world for the better.
It is very helpful to start your health tech messaging process with your value prop because it is the core of what you do and who you are. Your value prop explains both the emotional and functional benefits your service or products provides. This means the value people get out of your products. Communicating the values of your company is considered strong health tech messaging only when it specifies how your brand is going to solve a problem and why should people choose your product.
Using Multiple Technology Channels for Brand Messaging
In general, digital health tech messaging has to be pinpointed. The spray and pray method will not work to bring in inbound leads. However, if you want to reach out to health tech audience with your health tech messaging, you should be there on all the channels they are on. Here are a few examples of channels, which can be used to reach out to people effectively with your health tech messaging process.
Digital Ads
If digital ads are used effectively for health tech messaging, you can reach out to your target audience easily. When digital ads are used correctly, you can pinpoint the audience through audience targeting and keywords. Moreover, through ad channels, you can reach out to people who otherwise would not have ever known about your products. However, if you are not using digital ads effectively, you will lose money without any results.
Social Media
Most people are active on some sort of social media channels. Many of these people use these channels either for networking or educating themselves in their field.
This is the reason why you should concentrate on social media platforms for effective health tech messaging in a way that encourages interaction and feedback. Along with establishing a strong relationship with your prospects, you can also use social media platforms to build brand awareness through health tech messaging process.
Emails
Emails are the fruitful medium for effective health tech messaging. You can build brand awareness through seeding emails regularly. It will work as a bookmark than a selling point. Potential clients will remember the good interaction you had with them through emails when they have a problem in the future.
Along with these channels, other channels such as videos, websites, blogs, articles, podcasts, etc. also can be used for effective health tech messaging. These multiple channels, where most of your potential clients are present, are selling points for your health tech products or helps in lead generation for healthcare technology products.
To sum up, what matters more in health tech messaging and marketing is projecting your values, differentiating factors, knowing A to Z about your targeted audience, and meeting them on the channel, where they are present. Your health tech brand message is something that makes you dwell in the minds of people. Thus, how you are perceived matters a lot. Start building your brand today by sending out effective health tech messages to your potential clients.
Frequently Asked Questions
How does health tech messaging help?
Heathtech messaging helps you to improve your business by making your potential clients understand what you are and what you do. Brand awareness of your products is done through effective health tech messaging.
What is the best health tech messaging method?
The best health tech messaging method is to project your business values in all the marketing campaigns you do. It should specify what your customers can expect from your products and services and what changes it will make in society.
How does technology help in healthcare?
Technology helps healthcare to avail all patients the best treatment available and make them satisfied and engaged. Also, technology helps healthcare industry to innovate treatments and revolutionize the entire practice in the healthcare sector.
Why is technology important in healthcare?
For achieving optimum patient satisfaction and engagement, technology is important in healthcare. Also, technology plays a role in improving the healthcare system and saving the lives of people.
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Health Technology, Digital Healthcare
Article | September 7, 2023
It is no doubt that the disappointment of a failed launch or campaign is one that is costly, especially in the healthcare industry. However, becoming acquainted with the possible flaws in your marketing strategy is the first way to remedy the situation and achieve your business goals.
With the new rise of post-pandemic integration of businesses into online systems, consumers have become more selective than ever when it comes to the brands they are willing to buy from and support. Healthcare businesses are re-orienting into greater awareness about their online presence and visibility.
No Marketing Strategy
The first mistake one could make is having no marketing strategy to begin with. Some healthcare businesses think that they can DIY their online content marketing strategy. I’m here to tell you that could not be farther from the truth. Putting strategy on the back burner is the equivalent of flushing money down the drain.
Having a custom marketing strategy that takes your readers through a journey on your website ending in your desired conversion is essential for success online. The same content strategy is one that needs to be implemented effectively across all your social media platforms, and used to hit your target audience at multiple touch points.
No Target Consumer
Generalising information and attempting to create content for everyone is the second most common mistake. A lack of targeted action is bound to decrease the effectiveness of your marketing campaigns. One of the most essential parts of establishing a content strategy that increases your revenue, is specifying your target group. For a brand that sells health enhancing supplements, this could be 50-70 year old African American men and women who want to live longer and healthier.
The next step after identifying your target consumer, is to create an avatar profile that includes all details about your customer’s age, gender, marital status, income, residence, their daily struggles and needs and many more. Personalising the service and products you provide, and tailoring them in this way is going to get you more engagement and clicks, which will convert into red hot leads.
Inconsistent Branding
The third most common marketing mistake you may be making is lack of consistency with branding. This one is important because your reputation as a health business is vital to your success in the industry. Logos are meant to have stories behind them that constitute the mission that brought about the creation of your brand.
But it’s not just logos, every piece of content on your website needs to be created with your strategic business objectives and aims in mind. You need to question if your brand promise aligns fully with your values and the level of service you are providing to your consumer. How is your brand contributing to their lives in unique ways? Is your brand easily recognisable to your target consumers?
Ignoring Credibility
It comes as a surprise that most health brands often neglect this strong aspect of marketing their business. If your services are not fully supported with a backbone of credible subject matter experts who are well known in their communities, your brand will not be recognised as an authority in your field, adding to the growing mistrust that consumers already feel.
One way you can improve this is to reach out to the influencers your target consumer already follows and knows, and involve them as part of your outreach. This will increase brand awareness and lead to more sales and more trust.
Another factor to never underestimate, is the power of positive reviews. Consumers trust each other more than they trust you, so enabling them to have conversations involving your service or products, including the ability to give a rating, is the optimum for increasing engagement, building trust and brand loyalty.
Lack of Healthcare Specific Approach
This is where you can assess your website to see if the content there is appealing to your patients or customers. Is it accessible and simple to understand for the average person, or is it full of medical jargon and complicated, dense information?
Many businesses forget that the core purpose of the healthcare industry as a whole, is still ‘care’. So are you caring and catering to your consumers by providing not just any information, but the information that they are specifically looking for? Are you answering their questions and tending to their concerns in a way that they understand and comprehend? Are you enabling them and empowering them to make informed decisions about their health?
These are all aspects that help build a long-lasting relationship with your customer in which they consistently turn to your services and products, because you have made your marketing strategy centered around them. You have made it easy for them to get the help they need.
By regularly providing content that is useful and full of value, search engines will begin to automatically direct more traffic to your website.
Lack of Relevant Metrics
Regularly assessing and improving on the efficiency of your marketing initiatives, is what will propel your business into new heights.
In the words of H. James Harrington, “measurement is the first step that leads to control and eventually to improvement”. You need to identify the metrics that directly correlate with your business objectives, and start actively examining them against your marketing campaign aims.
This will enable you to identify what messaging works on your consumers, leading to better outcomes for your campaigns.
The Bottom Line
Tweaking just one detail in your marketing strategy could be the key to multiplied revenue for your business. This is why it is important to work with experts in order to make sure you are aligned with your highest potential, enabling you to invest your time into the other aspects of your business that need it.If you would like to continue the conversation about how health content marketing could help your brand, feel free to reach out to me.
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Health Technology, Digital Healthcare
Article | July 14, 2023
There are times that we encounter negative thoughts that can be overwhelming.
For some people, the more they try to get rid of their thoughts, the stronger they become.
As a result, here is a brief list of techniques that a person can use to help manage their negative thinking.
1. Do not focus on your fearful thinking: The first thing a person must do is not to dwell on the fear provoking thought when it comes. The more a person tries to reason out on the fear behind the thought, the stronger it becomes. The next time you encounter a negative situation, get into the practice of not dwelling on it.
2. Think of a red stop sign: At times, a person might encounter a fearful thought that may be difficult to manage. When this happens, visualize a red stop sign which can serve as a reminder to think about something else. Regardless of how scary your negative thinking may be, do not dwell on it. This technique is great in dealing with your negative situations and depression.
3. Its only fear: The difference between an obsessive thought and a regular one is that an obsessive thought is based on fear. With this in mind, try to find the source of the fear behind your negative thinking and then find ways to get rid of your worries.
4. Your thoughts are exaggerated: Sometimes, a person may encounter a lot of scary thoughts coming at them all at once. Instead of getting upset, remember that your negative thinking is exaggerated with worry. Ignore the fear behind these obsessive thoughts, regardless how the strong the fear may be.
5. Challenge your negative thinking with positive statements and realistic thinking: When encountering thoughts that make you fearful or depressed, challenge them by asking yourself questions that will maintain objectivity and common sense. Focus on the reality of your situation and not on your negative thinking.
6. Carry a small notebook of positive statements with you: A person should keep a small notebook of positive statements that makes them feel good. Whenever they come across a positive and uplifting verse that makes them happy, write it down in a small notebook. A person can then carry this notebook around in their pocket and whenever they feel anxious, they can read their notebook.
7. Take it one day at a time: Instead of worrying about how you will get through the rest of the week or month, try to focus on today. Each day can provide us with different opportunities to learn new things and that includes learning how to deal with your situation. In addition, you will not feel overwhelmed with everything if you focus on one thing at a time.
8. Get help: Take advantage of the help that is available around you. If possible, talk to a professional who can help you manage your fears and anxieties. They will be able to provide you with additional advice and insights on how to deal with your current problem. By talking to a professional, a person will be helping themselves in the long run because they will become better able to deal with their problems in the future.
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Health Technology, Medical Devices
Article | May 22, 2023
EMRs have transformed how healthcare organizations handle patient data, improving efficiency and reducing errors. Hospitals can utilize them to enhance patient care and optimize management processes.
Contents
1. Understanding Hospital EMR Systems
1.1 EHRs vs. EMRs
2.Role of EMR in Improving Hospital Management System
3. Resolving Challenges in EMR Implementation
4. Revolutionizing HMS with Next-Gen EMR Innovations
5. Key Takeaways
1. Understanding Hospital EMR Systems
Electronic medical records (EMR) systems in hospitals, as digital adaptations of traditional paper charts, have become an integral part of modern healthcare. They encompass vital patient information, such as diagnoses, medical histories, lab results, medications, and physicians' notes. These systems enhance workflow efficiency by streamlining clinical processes, reducing manual tasks, and facilitating quick access to patient data. By eliminating paperwork and manual searching, EMR hospital software saves valuable time and allows healthcare providers to focus more on patient care. With improved access to comprehensive and accurate information, EMR systems contribute to enhanced patient care, treatment planning, and coordination among healthcare teams, ultimately leading to better outcomes for patients and healthcare institutions.
1.1 EHRs vs. EMRs
Electronic medical records (EMRs) and electronic health records (EHRs) are two electronic systems used in modern healthcare to manage patients' medical information. While both aim to improve the quality of healthcare and patient safety, EMRs stand out for their ability to enhance workflow efficiency, improve patient care and safety, and offer better control over data security and privacy. Compared to EHRs, EMRs are more straightforward to use, less expensive, and do not require as much implementation complexity. Choosing between EMRs and EHRs ultimately depends on the specific functions that best serve the needs of the medical facility. Medical practitioners can find EMRs to be a compelling option due to their affordability and simplicity, as well as their ability to manage medical records securely and effectively.
2. Role of EMR in Improving Hospital Management System
The Hospital Management System (HMS) covers three vital areas of hospital management, namely - Operations, Finance, and Clinical. The clinical aspect of the system includes EMR, which provides medical practitioners with a range of advantages, such as
• EMRs facilitate quick transfer of patient information between different departments.
• The digital record-keeping environment helps save a significant amount of space.
• EMRs can help practitioners increase the number of patients they can see, leading to improved productivity and workflow.
• Reduced errors in medical practice can result in better patient care and management of test results.
• EMRs can reduce operational costs, especially in relation to overtime labor and transcription services.
• EMRs can be customized and scaled to meet the specific needs of medical practice.
• EMRs allow for advanced clinical documentation and e-prescribing.
• EMRs enable more efficient and accurate billing processes for healthcare practices.
In terms of benefits to patients, EMRs can improve the treatment and diagnosis of diseases,facilitate rapid decision-making and coordinate care among medical professionals assigned to individual patients,with a reduced likelihood of significant errors in a patient's health record.
3. Resolving Challenges in EMR Implementation
EMR integration is vital as more healthcare organizations adopt hospital electronic medical records. However, the process can be time-consuming and challenging. Here, we will discuss the top six challenges of integrating EMRs as well as ways to overcome them
Standardizing Data Formats
Data compatibility is one of the primary challenges in integrating EMRs. The diverse formats in which various EMR systems store data can pose a significant hindrance to integration efforts. Addressing this obstacle requires identifying a viable approach for converting the data into a standardized format that is compatible with both systems.
Coding Incompatibility
Dealing with varying coding standards is another significant challenge that arises during EMR integration. The utilization of distinct coding standards across different EMR systems can pose a considerable challenge to the integration process. To overcome this hurdle, one must devise a solution to map the codes from one system to the codes in the other system.
Data Security
EMR integration raises significant security concerns that require attention. Securing the data and restricting access to only authorized users are critical aspects that necessitate appropriate security protocols. To ensure data safety and confidentiality, it is imperative to establish sound security measures.
Maintaining Data Quality
Integrating EMR systems carries a risk of data loss or corruption, making it crucial to prioritize data quality. To address this challenge, it is imperative to establish effective measures that ensure the accuracy and reliability of the data.
Ensuring Optimal Functionality
Following the integration of EMR systems, it is crucial to conduct rigorous testing and validation to ensure that the systems are functioning optimally. Despite the potential costs and time investments involved, it is necessary to prioritize this step to avoid complications and setbacks in the future.
Cost Management
Integrating EMR systems can be a significant financial undertaking, necessitating careful planning and budgeting. It is essential to factor in the costs of licenses, hardware, software, and services when embarking on an integration project. To address this challenge, one can explore cost-saving measures such as negotiating with vendors or implementing open-source software.
4. Revolutionizing HMS with Next-Gen EMR Innovations
In the coming years, emerging trends in EMR are expected to have a significant impact on the hospital management system. It is crucial for hospital EMR management to keep a close eye on these developments and stay informed of the latest technological advancements to provide optimal care to their patients. Adapting to the evolving landscape and staying current with these changes will be essential for hospital management systems to continue providing high-quality care and remain competitive in the healthcare industry.
Cloud Computing
It refers to the instant digitization of medical records and easy access to them. It is a significant trend in the development of electronic medical records (EMR). However, there are challenges in transferring data between databases. It proves to be a boon when medical staff is scarce as it allows easy access to patient records. Moreover, Cloud Computing in EMR technology can provide healthcare providers with quick access to patient data, which can enable them to provide timely and appropriate care.
RPA
Robotic Process Automation (RPA) refers to the computerization and digitization of data. In the healthcare industry, RPA can alleviate the burden of manual labor and provide more precise and reliable data. Sophisticated software and techniques are utilized to derive this data, addressing the problem of inefficiency in EMR without necessitating a complete overhaul of the system. RPA is also a time-saving process that enables medical staff to allocate their time more effectively to crucial tasks. Additionally, RPA can reduce the need for manual labor, resulting in cost savings.
Revamping EMR with IoT, AI & Voice Recognition
The integration of IoT, artificial intelligence, and voice recognition in healthcare has significantly aided in the development of EMR. This combination has the potential to transform the healthcare industry by providing precise and swift data, which could prove critical in saving numerous lives. By combining these three technologies, more accurate data can be obtained, further enhancing patient care.
Big Data and 6G Networking for Healthcare Analysis
Big data analysis helps generate medical records by collecting and analyzing data from multiple sources. This approach provides precise insights that benefit both patients and medical professionals. The sixth-generation network, currently in development, has the potential to transform healthcare. By improving the speed of data transfer and communication between remote locations, this new network will facilitate the digitization of medical records and lead to the development of improved EHR and EMR systems.
Wearable Devices for Better Patient Monitoring
Various wearables with sensors can monitor patients' daily activities and later be integrated with EMRs for better healthcare. The wearables track patients' medical activities and vitals like heart rate and temperature. Integrating these wearables with EMRs provides timely information to healthcare centers, leading to improved care and treatment.
5. Key Takeaways
EMRs have the potential to revolutionize the healthcare industry by enhancing patient care quality, productivity, and outcomes. However, implementing EMRs entails significant changes that require strong leadership support, dedicated physician champions, efficient training and optimization, and flexibility from the implementation team. Targeted training and support for specific components of the EMR system, such as patient portals and documentation tools, can help users adopt the system more efficiently and reduce the impact on productivity. By following a well-planned implementation strategy, healthcare organizations can harness the benefits of EMRs while minimizing disruption to their operations. Overall, EMRs offer solutions that create a secure and efficient platform for healthcare facilities and patients, helping to promote better connectivity and healthier lifestyles. The demand for EMR systems is pressing and vital in the current scenario, as the developments in the EMR industry indicate that they will play a critical role in revolutionizing the medical sector.
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