How to Engage New Health Tech Customers Online

BINEESH MATHEW | February 4, 2021 | 684 views

It is not an easy task to engage decision-makers in hospitals, insurance providers, health systems, and private practices. These high-powered directors, managers, and executives are busier than ever. This makes the process of health tech marketing difficult. Apart from overwhelming job responsibilities, these healthcare professionals are also inundated with ads, emails, and phone calls. So rather than sending them messages randomly, it is important to help your prospects when they are free from their daily disruptions and have time.

Inbound marketing, a new form of marketing, lays out various effective healthcare marketing techniques, tricks, or tactics. These health tech marketing techniques or methodologies are helpful in the three stages of your health tech client journey:

Awareness Stage: This is the stage where they do not know they have a problem, but you make them aware of the fact that they have a problem.

Consideration Stage: In this stage, they are aware that they have a problem and consider finding a solution from you or your competitor.

Decision Stage: This is the final stage, where prospects make a decision.

Here are some effective health tech marketing techniques to engage new health tech marketing prospects online all through these stages.

Offer Entertaining and Informative Blog Content

Content is king. Roper Public Affairs, in their research report, say that around 80% of B2B decision-makers prefer to gather information from articles and blogs over ads. According to the research done by HubSpot, companies that publish blogs frequently get 4.5x more leads. Engage your health tech prospects with regular content that can address their interests and the problems they face.

However, it is a mistake to focus only on your health tech company’s benefits, features, or sales pitches in your blogs. This may make your prospects think you are just after their money. One of the best health tech marketing techniques to engage your prospects online is to provide answers to the challenges they face.

You can even ask and encourage your clients to contribute success stories or guest posts. These posts will have more value and the chances of them being shared are high. It is also better to create a strategy to make sure the health tech marketing content you make is valuable and relevant to your potential clients.

 

Encourage Social Media Feedback and Blog Comments

Providing great and prospect oriented health tech marketing content is just the beginning. You can solicit reactions from your audience. Asking questions at the end of blogs and social media health tech messages is a great way to collect reactions from the audience.  It is good to thank them for responding when they leave a comment. Also, give them a comprehensive answer.

This will help build your credibility and make the clients come back. Sometimes, you may get spam comments, which are not connected to your post. Weed them out to make all comments relevant to the post. This health tech marketing technique will make your potential clients stay engaged in what you post online.

 

Host Google Hangouts or Webinars

People love being visually engaged. So, webinars or Google Hangouts are powerful tools that allow real-time interaction with your customers. This helps you to establish a personal connection with your potential clients through video or audio. Various visual aspects, including slides, graphics, and live videos, make it easier for you to share your content with customers.

Being an interactive health tech marketing technique, at the end of webinar sessions or Google hangout, you can have a Q and A session to clarify any questions from the clients. Compared to merely writing blog posts and articles, this, as a two-way dialogue, and will help you a lot in building a strong relationship with your clients.

 

Create a Group or Community

One of the best health tech marketing techniques to engage new customers is to interact in online forums and communities. Your buyers can get added to your members-only group automatically and then these members can socialize with each other and discuss healthcare technology.

These forums can be used to share content that is not available to the public. To the members, you can also offer various discounts and special pricing. Your customers, being part of such a group, will feel special and increase the possibility of a repeat purchase.

 

Co-Create with Existing Customers

If you are planning to write an e-book, improve your website, or launch a new product, involve your existing customers by getting suggestions from them. For fostering loyalty, depending on the situation, it is very effective to make your customers involved in major decision-making processes. They will feel proud that they participated, at the end of the process.

This health tech marketing technique may even allow you to hold a contest to select an idea from your customers for your next design and offer rewards for the one which is selected. Rewards can be a special mention on your website, a discount, or a freebie.

 

Celebrate Together!

Another great health-tech marketing technique to build stronger relationships with your customers is to celebrate milestones with them. Any achievement, small or big, can be a milestone. Even, achieving an award for attaining a certain number of followers can be a milestone. Sharing such moments of success with your customers and social media followers may make them feel like they are part of your business and success.

It is also a good idea to give them a discount offer. Also, recognizing the success of your clients and featuring them will establish a good relationship with customers.

 

Monitor Social Media

The best place to engage your clients in conversations about your products and industry is social media. Selecting a topic that is trending in your industry may be a hot cake for you to have the conversation on your social media platforms. Tracking trending topics related to your industry will always give you an insight for your next blog post and social media posts.

By sharing, liking, and providing answers you can also take part in conversations. This will make you an authority and customers will feel good about your credibility. As a health tech marketing technique, monitoring social media will make you gain the trust of the customers and build your brand gradually but successfully.

 

Build a List of Leads and Nurture them

Email marketing, as a health tech marketing technique, is a very effective strategy to nurture B2B customer relationships. According to HubSpot, for business communication, 86% of people prefer emails. You will be in the minds of potential customers through your value-packed and attractive emails. They will remember you when they identify a requirement.

Through your emails, you can update and educate your potential customers about relevant topics and trends related to the health tech industry. A newsletter in a week will be fair enough to keep them engaged and updated about your brand and industry.

 

Summing up

The key to generating more qualified leads and increasing your brand recognition is engaging new prospects tough new and innovative health tech marketing techniques. This will make your sales team’s job easier; they can convert these leads into customers. The above-listed health tech marketing techniques to engage with your prospects can be effectively used with your well-crafted Inbound marketing strategy.

Doing all of these alone can be very challenging. We, at Media7, partner with healthcare technology companies and healthcare tech marketers to offer support, strategy, and extending help to implement these activities. Through the collaboration, we help health tech companies to attract more visitors to their websites, generate leads, convert, and make them your happy customers. For more details of our services, visit our website: https://media7.com/

 

Frequently Asked Questions

 

What is a health tech marketing strategy?

Health tech marketing strategy is a part of an inbound marketing process for marketing healthcare tech products. It uses resources that can trace various opportunities through lead generation and branding, and overcome threats of healthcare businesses, which is highly competitive.

 

What is the best health tech marketing technique?

The best health tech marketing technique is to generate leads through various content forms. Health tech Content marketing helps create awareness about the product and attract clients to it. Different forms of content can include blogs, articles, press releases, newsletters, and much more.

               

Where to start when creating your healthcare marketing strategy           

The best way to start when creating your healthcare marketing strategy is to set your goals. This is because the success of your healthcare marketing strategy depends upon the goal you set for yourself when you start the business and the marketing for it.

Spotlight

CircleHealth

CircleHealth runs a range of healthcare services in three main areas: hospital services, healthcare management, and consultancy and support services. We provide these across a range of clinical areas, but have a particular expertise in orthopaedic and musculoskeletal conditions. CircleBath and CircleReading are high-end, world-class independent hospitals, that opened in 2010 and 2012. Both offer a wide range of surgery and treatments with some of the UK’s leading consultants. The hospitals combine clinical excellence with five-star hospitality, with architect-designed facilities, dedicated hospitality staff, and food from a Michelin-star trained chef.

OTHER ARTICLES
HEALTH TECHNOLOGY, MEDICAL DEVICES

Top 15 EMR Conferences to Look Out for in 2023

Article | April 17, 2023

Electronic medical records (EMR) conferences are vital for professionals who wish to stay updated on latest healthcare innovations. Join industry experts to tackle challenges and seize opportunities. Contents 1. Significance of Global EMR Events 2. Best Electronic Medical Records Conferences in Healthcare 2.1 MedInfo 2023 2.2 e-Health 2023 Conference and Tradeshow 2.3 Digital Healthcare World Congress 2023 2.4 11th International Conference on Internal Medicine & Patient Care 2.5 openEHR Conference 2.6 Oracle Health Conference 2.7 Electronic Medical Records Boot Camp 2.8 The Healthcare Innovation Congress 2.9 Digital Health Transformation Summit 2023 2.10 World Medical Innovation Forum 2.11 Bits & Pretzels Healthtech 2.12 IHI Patient Safety Congress 2.13 Intelligent Health Conference 2023 2.14 HealthTech Innovation Days 2.15 Digital Health Innovation Summit 3. Wrapping Up 1. Significance of Global EMR Events Electronic medical records (EMR) are digital versions of patients’ medical information. These can be managed, accessed, and shared by authorized healthcare providers within a single healthcare organization. Staying informed with the latest updates on EMR conferences is crucial for healthcare providers, administrators, and IT professionals responsible for implementing and maintaining these systems. Attending these conferences offers the opportunity to keep up with the latest trends and technologies, network with experts, earn continuing education credits, and enhance professional development in the rapidly-evolving healthcare landscape. 2. Best Electronic Medical Records Conferences in Healthcare Explore the EMR conference schedule and highlights for the healthcare industry, featuring the best EMR conferences for medical professionals with a focus on digital health, electronic patient records, and other notable advancements. Attend these top events to stay informed and connect with industry experts: 2.1MedInfo 2023 July 8 to 12 | Sydney MedInfo, a health informatics event with the theme ‘The Future is Accessible’, will take place at the International Convention Centre (ICC). The conference aims to explore digital healthcare beyond borders and will feature 700 keynote speakers addressing over 3,000 delegates from more than 50 countries. The event will cover a diverse range of topics, with particular emphasis on nursing and digital health. 2.2e-Health 2023 Conference and Tradeshow May 28 to 30 | Toronto e-Health, a premier event for Canadian digital health professionals, will be held at Beanfield Centre. Committed to making a difference in health and healthcare delivery, this annual conference & tradeshow has remained a vital epicenter of digital health discussion and debate since 2000, attracting a diverse line-up of in-demand speakers, expert panelists, presenters, and leading-edge exhibitors. Attendees can expect a wonderful platform to learn, connect, and engage with peers both nationally and globally, along with networking and knowledge-sharing opportunities. 2.3 Digital Healthcare World Congress 2023 May 23-24 | London Digital Health World Congress 2023, slated to take place at Kensington Conference & Event Centre, will feature discussions on various medical and mobile technologies such as e-health, m-health, telehealth, telemedicine, genomics, biotech, life sciences, healthtech, genetics, pharma, and healthcare IT. This event will be crucial for healthcare professionals looking to gain insights into the latest developments in electronic medical records. 2.4 11th International Conference on Internal Medicine & Patient Care July 20-21 | Florida The conference aims to explore the latest developments and advancements in the field of internal medicine through the theme of ‘Current Research and Advances in Internal Medicine’. It will cover topics such as dermatology, cosmeceuticals, and laser treatments, with a significant scientific session on ‘Electronic Medical Record and Disease Management’. Attendees can take advantage of opportunities to present their research, learn about career development, and gain insights into the latest tools & technologies. The conference promotes collaboration among young researchers and offers a chance to interact with peers and established leaders globally. 2.5 openEHR Conference June 6 | Barcelona openEHR aims to bring together healthcare professionals, medical informatics experts, care providers, researchers, authorities, regulators, and service providers. The event's theme 'No time to waste: building the lifelong, patient-centric EHR,' emphasizes raising awareness about the current state of semantic interoperability in healthcare. The objective is to enable different healthcare systems and applications to share and utilize patient data seamlessly and accurately, irrespective of the technology used, to create patient-centric electronic records that can be accessed and used throughout a patient's lifetime. 2.6 Oracle Health Conference September 18-20 | Las Vegas Attend the Oracle Health Conference to discover how Oracle Health is revolutionizing healthcare technology. Formerly known as the Oracle Cerner Health Conference, this event features innovative product demos, education sessions on industry challenges, and networking opportunities with like-minded peers. Gain insights into how technology can improve patient outcomes, enhance clinical efficiency, and drive innovation in healthcare organizations. 2.7 Electronic Medical Records Boot Camp August 21-22 | Virtual The upcoming Electronic Medical Records Boot Camp invites attendees to gain valuable insights into biostatistical methods for analyzing EMR data. This intensive two-day program features seminars and hands-on analytical sessions, providing attendees with an overview of electronic health data opportunities, statistical challenges, and the latest techniques related to electronic medical records. The program aims to help attendees leverage electronic medical records for better healthcare outcomes. 2.8 The Healthcare Innovation Congress June 20 – 22, 2023 | Washington, DC The Healthcare Innovation Congress (thINc360), formerly known as The World Health Congress, aims to bring together executives from a wide range of healthcare sectors. Over the course of three days, the conference will offer tailored educational experiences specifically designed for executives representing healthcare professionals, health plans, and hospitals. 2.9 Digital Health Transformation Summit 2023 May 22-24 | Chicago This event aims to highlight how innovation is driving change across the healthcare industry, leading to gains in quality, affordability, accessibility, and sustainability. The panel of Modern Healthcare's Top 25 Innovators will discuss the latest innovative projects, products, and developments in healthcare, including the use of AI to leverage the abundance of patient data from EHRs and digital tools for improved diagnoses, treatments, and disease prevention. 2.10 World Medical Innovation Forum June 12-14 | Boston World Medical Innovation Forum (WMIF) is a global event that brings together leaders in healthcare investment, technology, manufacturing, and regulation at Westin Boston Seaport District. The forum, presented by Mass General Brigham and Bank of America, aims to advance patient-benefitting technologies by exploring the promise of new patient care and addressing the challenges to their development and investment. The ultimate goal is to find solutions to medical, operational, and economic challenges to benefit patients, providers, and healthcare organizations at the earliest feasible time. 2.11 Bits & Pretzels Healthtech June 20-21 | Munich he conference will focus on technology-driven healthcare innovation and its potential to enhance patient outcomes. The conference will explore the patient journey from prevention to aftercare, with a focus on technology's role in driving innovation. Attendees will examine how new technologies such as AI, bio 2.0, and IoT ingestible can improve healthcare delivery. 2.12 IHI Patient Safety Congress May 22-24 | Maryland Organized by the Institute for Healthcare Improvement (IHI), the event, which will take place at National Harbor, aims to bring individuals together who are passionate about ensuring safe and equitable care for patients in all settings, including hospitals, outpatient facilities, and homes. It will feature engaging speakers who will share their vision for smarter, safer care, and attendees will have access to practical workshops, which will provide real-world insights that can be implemented within their organizations. This event is a must-attend for anyone interested in shaping the future of patient safety. 2.13 Intelligent Health Conference 2023 June 14 | Pilestredet The Intelligent Health Conference 2023 is an event organized by Intelligent Health Initiative at OsloMet – Oslo Metropolitan University to provide an update on the latest developments & research in the field of digital health. The event will bring together experts & researchers in the field to discuss the use of digital technologies such as AI and wearable devices for improved health services. The conference will focus on various technologies that are becoming an integrated part of daily life, including mobile health and applications, electronic medical records, and telehealth as well as telemedicine. 2.14 HealthTech Innovation Days October 24-25 | Paris October 27 | Virtual The fifth edition of HealthTech Innovation Days (HTID) event, organized by the non-profit organization HealthTech Care and initiated by France Biotech, aims to facilitate faster delivery of innovative products to patients by providing a platform for European life sciences stakeholders. The HTID event provides various activities to facilitate the progress of innovation, such as the chance to engage with knowledgeable professionals, participate in panel discussions led by experts from around the world, and obtain valuable insights into critical subjects. 2.15 Digital Health Innovation Summit June 6-7, 2023 | California The 23rd rebranded edition of Digital Health Innovation Summit, organized by World BI, will take place at Hyatt Regency San Francisco Embarcadero Waterfront Hotel. The event aims to provide a unique opportunity for professionals in the pharma, healthcare, and medtech industries to connect with thought leaders, explore the latest trends in digital health technologies & advancements in electronic medical records, and gain valuable insights to enhance patient care. With the participation of clinicians, scientists, entrepreneurs, biomedical engineers, patient advocates, and top technology providers, this summit will serve as a crucial gathering for professionals driving innovation in healthcare. 3. Wrapping Up Participating in electronic medical records conferences can facilitate professional development, accrue continuing education credits, and help individuals stay abreast of the rapidly-evolving healthcare landscape. EMR conferences frequently offer focused conference tracks or sessions dedicated to various EMR-related topics such as implementation, data analytics, interoperability, privacy and security, and patient engagement. Participating in these specialized tracks can provide attendees with a more targeted and comprehensive learning experience, and can contribute significantly to improving the quality of healthcare delivery, enhancing patient outcomes, and driving innovation in the healthcare industry.

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HEALTH TECHNOLOGY, MEDICAL DEVICES

Boost Your Lab's Efficiency with LIMS Software

Article | November 2, 2022

Contents 1. Getting Started with LIMS Software 2. Benefits of Incorporating LIMS Software into Lab Management 3. LIMS Software Classification 4. Selecting the Right LIMS Software: A Comparison of Variants 5. How LIMS Software Revolutionized Laboratory Management 6. Future Scope 1. Getting Started with LIMS Software Laboratory Information Management System (LIMS) software automates laboratory operations, improves productivity, and ensures the accuracy as well as reliability of laboratory data. It can be implemented in clinical laboratories, research & development labs, and environmental testing labs and tailored to meet specific needs. LIMS software seamlessly integrates with other laboratory systems, such as electronic lab notebooks and scientific data management systems. LIMS class software enables storing and managing all information in one place, improving day-to-day work. Yet, research reveals that still 40% of industry leaders 'had not embarked on applying digital to research and development or quality control labs'. (Source: Accenture) 2. Benefits of Incorporating LIMS Software into Lab Management By implementing LIMS software, laboratories can significantly reduce time spent locating samples and records, entering data, and generating reports. LIMS software also offers additional advantages when integrated into laboratory management, such as 1. Optimizing: LIMS automates laboratory processes, allowing for a paperless environment and increased productivity. It also ensures accurate test results by preventing the use of outdated instruments. 2. Automating: LIMS facilitates the input of essential sample information, including its source, date, time, and location of the collection as well as processing data. 3. Compliant: LIMS helps labs follow FDA regulations by creating an audit trail that tracks all activities, including record creation, modification, and deletion. It also enables electronic signatures to authenticate key activities and keep data secure and traceable. 4. Collaborative: LIMS streamlines inter-laboratory collaboration through the option to share data access. This allows lab technicians from disparate laboratories to be seamlessly assigned to different projects and obtain the required information without disruption. 5. Security: LIMS systems offer various mechanisms for managing user access, such as an in-built user management system with a unique username and password, integration with LDAP or Active Directory for user authentication, and access through an Identity Server. 3. LIMS Software Classification Laboratory Information Management System software can be classified based on several criteria, including functionality, deployment model, industry focus, and the laboratory's needs. Here is a list of critical features that can be considered while classifying LIMS software: 1. Functionality: Different LIMS software may have varying functionality, including sample tracking, data management, instrument integration, quality control, workflow management, and reporting. 2. Deployment Model: LIMS software can be deployed on-premises or in the cloud. On-premises deployment means that the software is installed and run on the laboratory's own servers, while cloud-based deployment means that the software is hosted and maintained by a third-party provider. 3. Industry Focus: LIMS software can be designed for specific industries or applications, such as pharmaceutical research, clinical laboratories, food and beverage testing, environmental testing, and more. 4. Open-Source vs. Proprietary: LIMS software can also be classified as either open-source or proprietary. Open-source software is freely available and can be modified by users, while a company owns proprietary software and requires a license to use it. 5. Scalability: The size of the laboratory and the number of users accessing the LIMS software can also be a factor in classification. Some LIMS software may be more scalable, allowing for easy expansion as the laboratory grows. 6. Integration Capabilities: LIMS software can also be classified based on its ability to integrate with other software or instruments. Some LIMS software may be more flexible and have better integration capabilities than others, allowing for seamless data exchange between different systems. 4. Selecting the Right LIMS Software: A Comparison of Variants While selecting the most appropriate LIMS variant, the wide range of available options can pose a challenge for laboratory decision-makers. To aid in this selection process, a comprehensive comparative analysis of LIMS variants is presented below: 1. Lab managers can adopt an objective approach for evaluating and comparing different LIMS solutions by creating a grading rubric. This involves designing a table with separate columns for each LIMS vendor and rows listing the desired features as well as functionalities. To provide a more comprehensive evaluation, advanced rubrics may include rating each functionality on a particular LIMS using a scale of 1 to 5. 2. Next, it is crucial to review how LIMS solutions are structured and stored. This includes determining whether the solution is on-premise or cloud-based, either as a platform-as-a-service (PaaS) or software-as-a-service (SaaS). For optimal flexibility in the laboratory's computing structure, choosing a vendor that offers LIMS as a comprehensive solution is advantageous. 3. Data access must be controlled by using unique user IDs and passwords. Furthermore, data security standards such as HIPAA compliance and SSL encryption will likely be mandatory across many laboratory industries. It is thus imperative to carefully consider and ensure the security features of any potential LIMS solution. 4. To assess the level of support that can be expected with a particular LIMS, one effective method is to directly inquire with the software vendor about outages, response time, and plans of action to address any glitches preemptively. Managing expectations around the LIMS requires asking about the frequency of LIMS updates, including how often the platform is updated, how updates are announced and deployed, and the expected duration of any update-related outages. 5. While selecting a LIMS solution, laboratories must establish a target go-live date, especially when implementing the system in response to, or preparation for, an audit. Software vendors should provide a deployment and implementation timeline, which can be used to compare with the laboratory's objectives and goals. This helps to ensure that the LIMS solution is implemented in a timely and efficient manner. 5. How LIMS Software Revolutionized Laboratory Management LIMS software has fundamentally revolutionized the laboratory management system in several ways. Before the advent of LIMS, laboratory operations were often paper-based and highly manual, leading to inefficiencies, errors, and inconsistencies. However, with the implementation of LIMS, laboratories have become more efficient, accurate, and compliant. LIMS has also improved laboratory productivity, allowing scientists to focus on higher-value tasks like data analysis and interpretation. It has enabled collaboration between different laboratories, facilitating communication and knowledge sharing between scientists, researchers, and analysts, and is also leading to more significant innovation and progress in the field of science and research. 6. Future Scope The future scope of Laboratory Information Management System software is promising as it continues to evolve and adapt to the changing needs of laboratory management. Potential developments include integrating emerging technologies such as artificial intelligence, machine learning, and robotics, cloud-based solutions for scalability and accessibility, IoT integration for automation and safety, enhanced data analytics for improved decision-making, and mobile applications for on-the-go access. Moreover, with SaaS LIMS, there are no license costs, minimal installation fees, and no need for in-house servers or databanks, resulting in reduced IT maintenance costs for hardware and software.

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HEALTH TECHNOLOGY

The Top Wellness Programs Most Employees Prefer: Weight Management, Smoking Cessation, and Mental Health

Article | September 28, 2022

It’s no secret that the working world has changed these past few years, but employees have also undergone a lot of personal transformation due to these shifts. Struggles with health, home life, or personal issues can make it hard for them to work. Burnout is increasing worldwide, with 40% of desk-job workers feeling mentally distanced from work, depleted of energy, and increased negativity. Younger workers are already becoming drained by work life, which could spell trouble for future generations of employees. Despite these challenges, the workplace is the best place to help staff improve their wellness, especially since they spend most of their time working or in the office. Wellness programs can be implemented to help employees feel rejuvenated and respected, which will boost their performance at work. Here are some examples of programs your workers might enjoy Weight Management Programs The idea of a weight management program at work may seem like something employees could be offended by, but it can help workers build healthy habits and assess their lifestyle to help them achieve better health. Employees can learn to manage their diet better, leading to weight loss and a lowered risk of certain health conditions. These programs can also identify the need for medical weight loss strategies. For employees struggling with pre-obesity—a complex disease influenced by several factors often out of an individual’s control—personalized lifestyle changes and FDA-approved medications can be recommended. With chronic weight issues, doctors can prescribe medications that can help produce an average of 15% weight loss, especially when individual biology makes doing so harder. Employees can look for the help they need for wellness and weight loss, which can help them feel cared for by the company. When workers are at their peak physically, they can enjoy a healthier lifestyle and will be more efficient at work. Quit Smoking Programs Smoking is usually a means for employees to reduce stress, but it can greatly impact their personal and professional lives. Smokers tend to be more absent or disengaged at work than non-smokers. Presenteeism at work is also associated with heavy smoking. Employees coming to work despite health issues can lead to subpar performances. This can cost workplaces a lot of money in lost productivity, and workers will also suffer from health consequences. Smoking cessation programs can help employees reduce their tobacco consumption and quit smoking for better health and productivity. These programs can include counseling, suggesting smoking cessation products or nicotine replacement therapy, or other initiatives tailored to individuals. Your staff may need more motivation when trying to quit, so having more support and a community to confide in can help. Mental Health Programs Mental health in the workplace was largely ignored for many years, as many saw it as a personal issue. However, work can contribute significantly to employees’ mental health problems or exacerbate mental illnesses like anxiety and depression. Improving these conditions is vital to improving many aspects of life for employees. Workers will better enjoy work and perform well when they know they’re being supported. Mental health is also paramount to sustainable development and plays a significant role in transforming the world as a whole. Treating and monitoring mental wellness should be prioritized at work and beyond. Though companies may not have the means to properly diagnose or treat workers’ mental illnesses, mental health programs can help give employees and managers the education and resources to help improve mental wellness. Education and training on mental health can aid people in spotting issues and having them addressed or equip people with the ability to provide proper support or encouragement. These programs can also help the business take the initiative and offer other resources to improve mental health. That can be through mental health sick leaves, adding napping or gaming areas to the office, or offering mental health apps or counseling in benefits packages. When your staff is appreciated and taken care of, it’ll improve their overall well-being and life at work and home.

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DIGITAL HEALTHCARE

Ways to Drive Practice Revenue and Reduce Your Accounts Receivable

Article | March 29, 2023

Managing accounts receivable (A/R) in private practice is a constant battle for physicians. Though most understand that lowering their A/R is critical for improving their practices’ efficiency and profitability, physicians often do not know how to address issues like lengthy collection periods and insurance claim denials. It can be complex to manage A/R, as doing so involves various parties, including insurance carriers, the patient, the front office and billing staff, and the provider. All must work together to achieve a clean claims rate and avoid denials. The best way to improve medical billing A/R is to reduce claim denials and speed up the patient collections process. In addition, you’ll need to ensure that patients and staff are filling out paperwork correctly and submitting claims on time. Other areas to manage are the follow-ups to correct errors and past-due accounts. Accounts receivable is a collaborative effort Each member of the practice staff plays an integral role in reducing claims denial rates. Take an all-hands-on-deck approach in order to identify issues and develop solutions. Start by making every team member privy to the A/R management process. This will ensure everyone is on the same page and involved. It will also help to increase efficiency, avoid redundancies, and eliminate mistakes that could waste time or profitability. The front office staff is the front line of A/R. They are the first to verify and update patients’ insurance and personal details like address and contact information. They must also ensure that patients sign certain documents, like financial policies. Providers are the next line of A/R. Providers select current procedural terminology (CPT) codes, and must be mindful of tedious details such as bundling correctly in order to ensure that claims are approved. A conscientious provider should not only select appropriate billing codes but also double-check the patient information that the front office staff provide. The billing office is a final line of defense and should triple check that the patient’s information and the CPT codes are correct. Billing office staff are also responsible for ensuring the claims are submitted on time and that duplicates are not submitted. Establish financial policies Every practice needs clearly defined financial policies around patients or clients. Having these policies in place helps to clarify financial details and creates workflows and processes for staff to follow. Here are a few elements to consider: State whether the practice will accept personal checks and, if so, what charges or actions are in place for bounced checks. Consider implementing technologies that convert paper checks to electronic transactions and verify them before patients leave the office. Include a financial responsibilities section with information about who is responsible for the claim(s) if a patient’s insurance carrier partially or fully denies their claim. Define the debt collection process. Patients should quickly know how long they have to pay their bills and at what point you may sell their debt to a third-party debt collectors agency. Medical records can be copious, and practices often need to make physical copies of them. Consider implementing a policy that covers a pay-per-page cost associated with medical records. Automate patient statements and payments Offer different payment options for patients by implementing technologies and creative solutions that make it easier for them to pay their bills. Look for solutions that reduce manual work and provide reporting that tracks efficacy across delivery modes. Here are a few approaches to consider: Automate sending statements via text message or email to help improve the rate of online payments. Add QR codes to online and paper statements to help patients quickly access payment portals. Offer payment plans, especially with low to no interest, to make it easier for patients to pay down balances. Establish a written collections process Not collecting patient payments at the time of service is the biggest challenge to patient collections. Establishing a written collections process can help to alleviate that pain point and clarify the practice’s policies and procedures so that patients can understand them more clearly and easily. Here are some guidelines to follow when creating your policies: Include when, how, and how often bills are sent. Provide information on payment plans and assistance programs, if available. Explain the different available payment options and whether patients can pay over the phone, online through a payment portal, etc. Clarify which extraordinary collection actions may be used, including selling the debt or taking legal action. One of the most important processes to develop with collections is to respond to patients’ behavior. Communication should not be a one-size-fits-all approach. Patients expect personalization, and reaching out to them based on their preferred means of communication leads to optimal results. Perseverance is vital when it comes to collections. By establishing clear policies and implementing integrated technology throughout your processes, you can improve the patient experience by eliminating confusion while streamlining workflow to reduce the administrative burden on billing and administrative staff. Although implementing these steps can help your practice lower your accounts receivables, sometimes choosing to outsource to a medical billing company can help you save time, money, and resources. Medical billing companies can provide medical practices with specialized expertise, technology, and infrastructure to efficiently manage the revenue cycle and ensure timely payments. Outsourcing medical billing can also free up staff time and resources, allowing healthcare providers to focus on patient care and other essential aspects of running their practice. Whether you choose to outsource or to keep your medical billing in-house, these tips will help you to reduce your costs and increase your revenue.

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Spotlight

CircleHealth

CircleHealth runs a range of healthcare services in three main areas: hospital services, healthcare management, and consultancy and support services. We provide these across a range of clinical areas, but have a particular expertise in orthopaedic and musculoskeletal conditions. CircleBath and CircleReading are high-end, world-class independent hospitals, that opened in 2010 and 2012. Both offer a wide range of surgery and treatments with some of the UK’s leading consultants. The hospitals combine clinical excellence with five-star hospitality, with architect-designed facilities, dedicated hospitality staff, and food from a Michelin-star trained chef.

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DIGITAL HEALTHCARE, MEDICAL DEVICES

Carbon Health Launches AI Charting in Its EHR Across All Clinics and Providers

Businesswire | June 06, 2023

Carbon Health announced the launch of hands-free charting — an AI-enabled notes assistant — in its proprietary EHR across each of its clinics and providers. Carbon Health’s EHR (electronic health records) platform is the first to deploy native AI-assisted charting at scale. With the patent-pending technology, Carbon Health has developed a way for providers to generate comprehensive and accurate medical notes more efficiently with the press of a record button. Built directly into the Carbon Health EHR and designed to fit seamlessly into a provider’s existing workflow, the integration saves time and enhances the patient-doctor connection. Without a screen between them and their patients, doctors can focus more time on care and less on typing. “The rapid development and deployment of hands-free charting advances Carbon Health's AI-enabled EHR and shows how quickly AI can have a real-world impact on care delivery,” said Carbon Health CEO Eren Bali. “Our vertically integrated model of providers, clinics, and software makes our system uniquely positioned to leverage AI technologies like GPT-4.” Early data shows immediate benefits for providers Efficiency: On average, the system generates a complete medical chart in less than 4 minutes compared to 16 minutes for a manual chart Accuracy: 88% of the AI-generated text is accepted by the provider without edits Completeness: Charts are 2.5x more detailed than manual entry Hands-free charting starts with patient consent at the beginning of a visit. Once consent is obtained, with a simple press of a record button in the Carbon Health EHR, audio is captured and transcribed using AWS Transcribe Medical. The transcript is then combined with other patient information such as demographics, vitals, lab results, and manually added notes from the provider. Within minutes, a visit summary is auto-generated in the patient’s chart, allowing a provider to review, adjust, and finalize it as the medical decision-maker, all within the EHR. “It's tough to imagine my shifts without this technology,” said Dr. Caesar Djavaherian, Carbon Health Chief Clinical Innovation Officer. “Carbon Health’s hands-free charting feature provides a level of detail and accuracy that we could never achieve with manual notes. I'm never going back.” In a pilot test, a Carbon Health clinic in San Francisco, CA, saw a 30% increase in patients compared to typical visit volume, without added stress on the team, thanks to the use of hands-free charting on the backend. This increase in throughput without an increase in administrative burden shows what’s possible when AI is seamlessly built into a team's day-to-day workflows. “It’s about eye contact over iPads,” said Bali. “For too long, providers have had to choose between connecting with their patients and taking notes. That will no longer be the case at Carbon Health clinics. We’re unlocking the ability for clinics to meet the needs of the community without trade-offs like burnout or exhaustion.” About Carbon Health Carbon Health is a modern healthcare company that offers in-person and virtual care for easier everyday health. By combining custom technology with expert care, Carbon Health enables patients to establish a direct relationship with an integrated team, monitor and manage their health on the go, and access care when and where they need it. Building on the success of its nationwide urgent care network, Carbon Health treats the full spectrum of needs – from acute issues to chronic conditions, as well as ongoing physical and mental health. The company is also expanding into value-based care through work with employers, health plans, health systems, and other ecosystem partners.

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HEALTHTECH SECURITY

Carrum Health Raises $45 Million Series B to Expand Cancer Care Offerings and Launch New Service Lines

PRnewsiwire | June 05, 2023

Carrum Health today announced an oversubscribed $45 million Series B financing led by OMERS Growth Equity. Revelation Partners joined the round along with return investors Tiger Global, Wildcat Venture Partners, Cross Creek and SpringRock Ventures. Carrum Health will use the funding to expand its growing oncology benefit offerings and scale its surgical care service lines to give employees access to the top 10% of doctors and providers across the country while helping employers control healthcare spending. Teresa Lee, managing director of OMERS Growth Equity, will join Carrum Health's board of directors. "We are very excited to partner with Carrum Health, a pioneering and differentiated player in the healthcare space, that offers an innovative, scalable approach in the shift to value-based care. With its Centers of Excellence (COE) network, digital platform and data-driven surgical episode bundling capabilities, Carrum Health has created a solution that allows for real-time and measurable value to employers, as well as a superior patient and clinician experience," said Lee. "The company is well-positioned to transform how healthcare is delivered and paid for, and we look forward to supporting the management team in realizing that vision." Carrum Health's unique value-based program addresses acute care scenarios, such as orthopedic surgery and cancer treatment, which accounts for nearly half of total employer spend. Carrum Health's COE solution not only reduces unnecessary procedures by as much as 30%, leading to better patient outcomes, it can result in savings of up to 45% per care episode, according to a published study by the RAND Corporation. "Every business in America is looking to manage costs, but they can't afford to sacrifice the benefits they offer employees. Carrum Health firmly believes that the path to reducing healthcare costs starts with delivering higher quality care," said Carrum Health CEO Sach Jain. "Our COE solution is proven to deliver significant savings on healthcare spend and generate measurable cost savings within the first year of deployment. In a time when employers are looking to consolidate benefits, we've seen 100% year-over-year growth in new customers and zero churn of existing customers." Carrum Health has seen formidable momentum with its pioneering oncology COE offering and currently partners with top cancer care providers across the country, including AccessHope LLC, City of Hope, GRAIL LLC, Memorial Sloan Kettering Cancer Center and University of Chicago Medicine. In 2022 alone, the company added six new partners, including CVS, Included Health, Accolade, Rightway, SWORD Health and Virgin Pulse. About Carrum Health Carrum Health is a value-based healthcare platform delivering higher quality care while helping self-funded employers immediately reduce their spend for the most prevalent and costly conditions including cancer, musculoskeletal, cardiovascular, and bariatric. Utilizing a Centers of Excellence (COE) network, with an all-inclusive pricing model and 30-day warranty on care, Carrum members receive surgical and cancer treatment guidance and coordination through the entire care journey with upfront pricing, ensuring the highest quality, most appropriate care. Carrum reduces unnecessary procedures by as much as 30% and aligns cost and care incentives to save employers up to 45% per episode of care, all validated by peer-reviewed publications. Carrum's award-winning technology gives members access to a mobile app and Care Specialist that guides them through the surgery process, and a seamless platform integration to make COE adoption plug-and-play for employers. Backed by OMERS Growth Equity and Tiger Global, Carrum was named to the 2021 CB Insights Digital Health 150 and named one of the best places to work in 2022 by Built In. The company, founded in 2014, is headquartered in Silicon Valley.

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MEDICAL DEVICES

IntakeQ Debuts Medical E-Prescribing Within its PracticeQ Platform for U.S. Healthcare Professionals

Businesswire | June 02, 2023

IntakeQ and its PracticeQ practice management system, which includes best-in-class customizable intake forms and software for healthcare, today announced the launch of electronic medical prescribing (e-prescribing) within its PracticeQ platform for clinicians in the United States. The new feature is made possible through a direct integration with ScriptSure Cloud ERX (ScriptSure) on the Surescripts platform. “Integrated solutions like e-prescribing help providers save time by enabling them to remain on a single familiar platform,” said Keith Pirkle, general manager of IntakeQ. “Our primary goal is to create a secure, integrated and affordable platform that any allied health or medical professional can use to help their practice succeed. This collaboration with an esteemed partner like ScriptSure affirms our commitment to elevating the standard of care through technology. Ultimately, alongside the clinicians we serve, we are elated to enable this integrated and enhanced capability that will do what matters most: deliver a seamless patient experience.” Integrated prescribing provides several benefits including Improved patient safety with a reduction in prescription errors and checks for medication interactions Elimination of CMS e-prescribing penalties Formulary compliance and reduced costs for patients Single-click access to First Databank (FDB) and Prescriber’s Digital Reference (PDR) drug information Saved time through direct integration in PracticeQ Validated and error-free prescriptions, including controlled substances Pirkle added, “Our customers help drive the direction of IntakeQ and PracticeQ’s continued evolution in relation to technology and partnerships. We never see our software as complete in an ever-changing healthcare landscape. Listening to our customers, advisory board and our employees is our north star and our inspiration for continued development and innovation.” ScriptSure Cloud ERX is a 10-time winner of the Surescripts network White Coat Award, and most recently, the recipient of the 2022 Surescripts White Coat Award™ for highest accuracy of prescription transactions. About PracticeTek PracticeTek is an alliance of innovative software solutions that deliver exceptional patient experiences, attract new patients, and make the business of healthcare easier for clinicians.

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DIGITAL HEALTHCARE, MEDICAL DEVICES

Carbon Health Launches AI Charting in Its EHR Across All Clinics and Providers

Businesswire | June 06, 2023

Carbon Health announced the launch of hands-free charting — an AI-enabled notes assistant — in its proprietary EHR across each of its clinics and providers. Carbon Health’s EHR (electronic health records) platform is the first to deploy native AI-assisted charting at scale. With the patent-pending technology, Carbon Health has developed a way for providers to generate comprehensive and accurate medical notes more efficiently with the press of a record button. Built directly into the Carbon Health EHR and designed to fit seamlessly into a provider’s existing workflow, the integration saves time and enhances the patient-doctor connection. Without a screen between them and their patients, doctors can focus more time on care and less on typing. “The rapid development and deployment of hands-free charting advances Carbon Health's AI-enabled EHR and shows how quickly AI can have a real-world impact on care delivery,” said Carbon Health CEO Eren Bali. “Our vertically integrated model of providers, clinics, and software makes our system uniquely positioned to leverage AI technologies like GPT-4.” Early data shows immediate benefits for providers Efficiency: On average, the system generates a complete medical chart in less than 4 minutes compared to 16 minutes for a manual chart Accuracy: 88% of the AI-generated text is accepted by the provider without edits Completeness: Charts are 2.5x more detailed than manual entry Hands-free charting starts with patient consent at the beginning of a visit. Once consent is obtained, with a simple press of a record button in the Carbon Health EHR, audio is captured and transcribed using AWS Transcribe Medical. The transcript is then combined with other patient information such as demographics, vitals, lab results, and manually added notes from the provider. Within minutes, a visit summary is auto-generated in the patient’s chart, allowing a provider to review, adjust, and finalize it as the medical decision-maker, all within the EHR. “It's tough to imagine my shifts without this technology,” said Dr. Caesar Djavaherian, Carbon Health Chief Clinical Innovation Officer. “Carbon Health’s hands-free charting feature provides a level of detail and accuracy that we could never achieve with manual notes. I'm never going back.” In a pilot test, a Carbon Health clinic in San Francisco, CA, saw a 30% increase in patients compared to typical visit volume, without added stress on the team, thanks to the use of hands-free charting on the backend. This increase in throughput without an increase in administrative burden shows what’s possible when AI is seamlessly built into a team's day-to-day workflows. “It’s about eye contact over iPads,” said Bali. “For too long, providers have had to choose between connecting with their patients and taking notes. That will no longer be the case at Carbon Health clinics. We’re unlocking the ability for clinics to meet the needs of the community without trade-offs like burnout or exhaustion.” About Carbon Health Carbon Health is a modern healthcare company that offers in-person and virtual care for easier everyday health. By combining custom technology with expert care, Carbon Health enables patients to establish a direct relationship with an integrated team, monitor and manage their health on the go, and access care when and where they need it. Building on the success of its nationwide urgent care network, Carbon Health treats the full spectrum of needs – from acute issues to chronic conditions, as well as ongoing physical and mental health. The company is also expanding into value-based care through work with employers, health plans, health systems, and other ecosystem partners.

Read More

HEALTHTECH SECURITY

Carrum Health Raises $45 Million Series B to Expand Cancer Care Offerings and Launch New Service Lines

PRnewsiwire | June 05, 2023

Carrum Health today announced an oversubscribed $45 million Series B financing led by OMERS Growth Equity. Revelation Partners joined the round along with return investors Tiger Global, Wildcat Venture Partners, Cross Creek and SpringRock Ventures. Carrum Health will use the funding to expand its growing oncology benefit offerings and scale its surgical care service lines to give employees access to the top 10% of doctors and providers across the country while helping employers control healthcare spending. Teresa Lee, managing director of OMERS Growth Equity, will join Carrum Health's board of directors. "We are very excited to partner with Carrum Health, a pioneering and differentiated player in the healthcare space, that offers an innovative, scalable approach in the shift to value-based care. With its Centers of Excellence (COE) network, digital platform and data-driven surgical episode bundling capabilities, Carrum Health has created a solution that allows for real-time and measurable value to employers, as well as a superior patient and clinician experience," said Lee. "The company is well-positioned to transform how healthcare is delivered and paid for, and we look forward to supporting the management team in realizing that vision." Carrum Health's unique value-based program addresses acute care scenarios, such as orthopedic surgery and cancer treatment, which accounts for nearly half of total employer spend. Carrum Health's COE solution not only reduces unnecessary procedures by as much as 30%, leading to better patient outcomes, it can result in savings of up to 45% per care episode, according to a published study by the RAND Corporation. "Every business in America is looking to manage costs, but they can't afford to sacrifice the benefits they offer employees. Carrum Health firmly believes that the path to reducing healthcare costs starts with delivering higher quality care," said Carrum Health CEO Sach Jain. "Our COE solution is proven to deliver significant savings on healthcare spend and generate measurable cost savings within the first year of deployment. In a time when employers are looking to consolidate benefits, we've seen 100% year-over-year growth in new customers and zero churn of existing customers." Carrum Health has seen formidable momentum with its pioneering oncology COE offering and currently partners with top cancer care providers across the country, including AccessHope LLC, City of Hope, GRAIL LLC, Memorial Sloan Kettering Cancer Center and University of Chicago Medicine. In 2022 alone, the company added six new partners, including CVS, Included Health, Accolade, Rightway, SWORD Health and Virgin Pulse. About Carrum Health Carrum Health is a value-based healthcare platform delivering higher quality care while helping self-funded employers immediately reduce their spend for the most prevalent and costly conditions including cancer, musculoskeletal, cardiovascular, and bariatric. Utilizing a Centers of Excellence (COE) network, with an all-inclusive pricing model and 30-day warranty on care, Carrum members receive surgical and cancer treatment guidance and coordination through the entire care journey with upfront pricing, ensuring the highest quality, most appropriate care. Carrum reduces unnecessary procedures by as much as 30% and aligns cost and care incentives to save employers up to 45% per episode of care, all validated by peer-reviewed publications. Carrum's award-winning technology gives members access to a mobile app and Care Specialist that guides them through the surgery process, and a seamless platform integration to make COE adoption plug-and-play for employers. Backed by OMERS Growth Equity and Tiger Global, Carrum was named to the 2021 CB Insights Digital Health 150 and named one of the best places to work in 2022 by Built In. The company, founded in 2014, is headquartered in Silicon Valley.

Read More

MEDICAL DEVICES

IntakeQ Debuts Medical E-Prescribing Within its PracticeQ Platform for U.S. Healthcare Professionals

Businesswire | June 02, 2023

IntakeQ and its PracticeQ practice management system, which includes best-in-class customizable intake forms and software for healthcare, today announced the launch of electronic medical prescribing (e-prescribing) within its PracticeQ platform for clinicians in the United States. The new feature is made possible through a direct integration with ScriptSure Cloud ERX (ScriptSure) on the Surescripts platform. “Integrated solutions like e-prescribing help providers save time by enabling them to remain on a single familiar platform,” said Keith Pirkle, general manager of IntakeQ. “Our primary goal is to create a secure, integrated and affordable platform that any allied health or medical professional can use to help their practice succeed. This collaboration with an esteemed partner like ScriptSure affirms our commitment to elevating the standard of care through technology. Ultimately, alongside the clinicians we serve, we are elated to enable this integrated and enhanced capability that will do what matters most: deliver a seamless patient experience.” Integrated prescribing provides several benefits including Improved patient safety with a reduction in prescription errors and checks for medication interactions Elimination of CMS e-prescribing penalties Formulary compliance and reduced costs for patients Single-click access to First Databank (FDB) and Prescriber’s Digital Reference (PDR) drug information Saved time through direct integration in PracticeQ Validated and error-free prescriptions, including controlled substances Pirkle added, “Our customers help drive the direction of IntakeQ and PracticeQ’s continued evolution in relation to technology and partnerships. We never see our software as complete in an ever-changing healthcare landscape. Listening to our customers, advisory board and our employees is our north star and our inspiration for continued development and innovation.” ScriptSure Cloud ERX is a 10-time winner of the Surescripts network White Coat Award, and most recently, the recipient of the 2022 Surescripts White Coat Award™ for highest accuracy of prescription transactions. About PracticeTek PracticeTek is an alliance of innovative software solutions that deliver exceptional patient experiences, attract new patients, and make the business of healthcare easier for clinicians.

Read More

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