Healthcare Marketing in the Digital Age

whitePaper | February 10, 2023

As a local response to the COVID-19 global pandemic, the University of Alabama at Birmingham (UAB) established the UAB COVID-19 Collaborative Outcomes Research Enterprise (CORE), an institutional learning health system (LHS) to achieve an integrated health services outcomes and research response.

whitePaper | November 7, 2022

For revenue cycle management (RCM) leaders, strict requirements, tight timelines, and complex regulations are par for the course.

whitePaper | December 9, 2022

Procurement and sourcing are rapidly evolving to become much more strategic, with greater ability to significantly impact operational health.

whitePaper | August 17, 2022

Medical Affairs and medical science liaisons (MSLs) are highly visible and important roles that have faced significant obstacles in recent years trying to engage healthcare providers.

whitePaper | January 2, 2023

As a consequence of widespread consolidation of buying power within integrated healthcare networks (IHNs), Pharma, Medical Device, and Biotech sales and marketing teams are facing information gaps that threaten their sales growth if left unaddressed.

whitePaper | June 3, 2022

With increased scrutiny from regulatory agencies, advocacy groups and the public for clinical trial transparency, sponsors are feeling the pressure to ramp up efforts to make their studies more accessible.