USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

ΜΗΤΕΡΑ

ΜΗΤΕΡΑ is the largest Private Hospital in Greece with a capacity of 501 beds. ΜΗΤΕΡΑ is a member of HYGEIA Group, the largest health services group in Southeastern Europe. ΜΗΤΕΡΑ includes three separate clinics, namely, the General Hospital, the Maternity/Gynecological Clinic, and ΜΗΤΕΡΑ Children’s Hospital that is the most integrated private pediatric Hospital in Greece.

OTHER WHITEPAPERS
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Optimizing the Revenue Cycle: 5 Strategies for Healthcare Organizations

whitePaper | February 19, 2020

Technology investment is just part of revenue cycle management, and engaging patients in the financial side of their treatment will be a key theme at HIMSS20. It contains patient engagement in their medical bills, pricing transparency when choosing treatments and medications ,organizational integration of revenue cycle management, automation of prior authorization

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2023 Telehealth White Paper Publication

whitePaper | July 20, 2023

Healthcare delivery through telehealth allows a provider to consult with patients remotely through electronic and telecommunication technologies. Prior to the COVID-19 Public Health Emergency (PHE), telehealth services were, generally, only used and paid for in limited circumstances.

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Clearing hurdles that crimp real-time and predictive insights in healthcare

whitePaper | July 26, 2022

Healthcare leaders have long recognized the importance of real-time decision making. Take, for instance, sepsis one of the leading causes of U.S. hospital deaths that costs the industry an estimated $62B a year,1 not to mention the preventable morbidity

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alling All Healthcare Marketers:Don’t Settle for Big Tech CRMs

whitePaper | January 2, 2023

a buying guide to help you choose a healthcare-contextualized CRMsolution that connects consumer experiences and clinical care journeys tohelp you find, guide, and keep patients for life

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Ensuring the Safety and Security of the Medical Device Ecosystem1 : Addressing a Major Healthcare Challenge

whitePaper | November 15, 2022

The healthcare industry faces security challenges with its healthcare information systems and medical devices. Healthcare organizations are constantly under attack, resulting in significant fiscal impact and endangering patient safety and care delivery.

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The Evidence Base for Telehealth

whitePaper | February 18, 2023

In a very short time, healthcare in the United States and in many other countries has been transformed out of necessity to respond to the COVID-19 pandemic.

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Spotlight

ΜΗΤΕΡΑ

ΜΗΤΕΡΑ is the largest Private Hospital in Greece with a capacity of 501 beds. ΜΗΤΕΡΑ is a member of HYGEIA Group, the largest health services group in Southeastern Europe. ΜΗΤΕΡΑ includes three separate clinics, namely, the General Hospital, the Maternity/Gynecological Clinic, and ΜΗΤΕΡΑ Children’s Hospital that is the most integrated private pediatric Hospital in Greece.

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