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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

Einstein Healthcare Network

Einstein Healthcare Network has earned its reputation for quality, excellence, leadership and innovation through more than 150 years of service to the community and a mission to heal by providing exceptionally intelligent and responsive care for as many people as possible. Einstein is a private, not-for-profit organization with several major facilities and many outpatient centers located throughout the Philadelphia region.

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES