USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

Spotlight

St. Charles Health System

St. Charles Health System, Inc., headquartered in Bend, Ore., owns and operates St. Charles Bend, Madras, Redmond and Prineville. It also owns family care clinics in Bend, Prineville, Redmond and Sisters. St. Charles is a private, not-for-profit Oregon corporation and is the largest employer in Central Oregon with more than 3,800 caregivers. In addition, there are more than 350 active medical staff members and nearly 200 visiting medical staff members who partner with the health system to provide a wide range of care and service to our communities.

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AN ASSESSMENT OF THE FEDERAL GOVERNMENT’S FINANCIAL RISKS TO CLIMATE CHANGE

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The climate crisis poses a serious threat to the United States economy and human welfare, with a narrowing timeframe to invest in opportunities to avoid the most catastrophic impacts.

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Testing the EMR and Beyond

whitePaper | October 5, 2021

At every stage of a patient’s well-being, different forms of technology and software support the expansion of better healthcare. As the reliance on technology grows, ensuring that these lifesaving systems don’t break under the strain is imperative. To keep operations running smoothly, healthcare IT professionals must perform regular and exhaustive testing. Fortunately, the introduction of automation, robotics, and artificial intelligence (AI) has made testing easier to deliver. In this eBook, you will discover how these technological developments help optimize processes, integrate workflows, and improve the performance of systems and medical devices.

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Managing the Deluge of Payer Integrity Audits

whitePaper | June 7, 2022

In a recent webinar, Dawn Crump, Senior Director of Revenue Cycle Solutions at the Norristown, Pennsylvania-based MRO Corporation, shared her expertise with her virtual audience, around the very important topic of payment integrity audits.

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How Healthcare Providers Are Adapting in the Era of Telehealth, and Why Radiology was Uniquely Suited to Go Hybrid

whitePaper | September 26, 2022

As hospitals and private health offices nationwide slowly begin to emerge from the COVID-induced challenges posed over the last two years, there is a new understanding of, and necessity for, adaptable medical technology and practices.

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Mass Personalization for Medical Device Therapy

whitePaper | March 17, 2021

To achieve personalization in healthcare for the masses, overcoming specific challenges are needed in order to build a system where all children born today can have access to the best healthcare available.Mass Personalization for Medical Device Therapy tells us on how to Go from Successfully Treating One Patient to One Million

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How HIT Can Help Fix the Prior Authorization Problem

whitePaper | September 21, 2022

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Spotlight

St. Charles Health System

St. Charles Health System, Inc., headquartered in Bend, Ore., owns and operates St. Charles Bend, Madras, Redmond and Prineville. It also owns family care clinics in Bend, Prineville, Redmond and Sisters. St. Charles is a private, not-for-profit Oregon corporation and is the largest employer in Central Oregon with more than 3,800 caregivers. In addition, there are more than 350 active medical staff members and nearly 200 visiting medical staff members who partner with the health system to provide a wide range of care and service to our communities.

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