The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Leiden University Medical Center

The LUMC is a center of medical innovation that aims to improve patient care through scientific research. It trains doctors, specialist care providers and researchers to contribute to this. In addition to general patient care, the LUMC offers specialist treatments that can only be performed in a limited number of medical centers. The LUMC is particularly distinguished as a referral center for complex medical questions that have no ready-made answers. Scientists and doctors work together on a better understanding of diseases and new treatment methods.

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Spotlight

Leiden University Medical Center

The LUMC is a center of medical innovation that aims to improve patient care through scientific research. It trains doctors, specialist care providers and researchers to contribute to this. In addition to general patient care, the LUMC offers specialist treatments that can only be performed in a limited number of medical centers. The LUMC is particularly distinguished as a referral center for complex medical questions that have no ready-made answers. Scientists and doctors work together on a better understanding of diseases and new treatment methods.

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