Ready or not? Plans must change Medicare marketing or risk millions

April 10, 2018

Current approaches to Medicare marketing are obsolete, and two fundamental shifts make it so. Americans are retiring later and close to half (48 percent) say they will delay Medicare enrollment beyond age 65—and this group is more digital-dependent than many insurers give them credit for. In fact, more than half (53 percent) will go online to shop for Medicare when they near eligibility.1 Health plans facing this one-two punch of changes must fundamentally rethink how they market to Medicare consumers, or they will miss a major opportunity to tap a market that is not only stable, it’s growing.

Spotlight

Affiliated Creditors Inc

ACI is more than just a debt collection agency and more than just an outsourcing company. We are a trusted leader and innovator in accounts receivable management that has been supporting diverse industries for more than thirty years. As your collection partner, ACI will leverage its industry-leading technologies and experienced staff to treat your customers with respect and compassion while protecting your brand image.

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Spotlight

Affiliated Creditors Inc

ACI is more than just a debt collection agency and more than just an outsourcing company. We are a trusted leader and innovator in accounts receivable management that has been supporting diverse industries for more than thirty years. As your collection partner, ACI will leverage its industry-leading technologies and experienced staff to treat your customers with respect and compassion while protecting your brand image.

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