Ready or not? Plans must change Medicare marketing or risk millions

April 10, 2018

Current approaches to Medicare marketing are obsolete, and two fundamental shifts make it so. Americans are retiring later and close to half (48 percent) say they will delay Medicare enrollment beyond age 65—and this group is more digital-dependent than many insurers give them credit for. In fact, more than half (53 percent) will go online to shop for Medicare when they near eligibility.1 Health plans facing this one-two punch of changes must fundamentally rethink how they market to Medicare consumers, or they will miss a major opportunity to tap a market that is not only stable, it’s growing.

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NextCare Urgent Care

At NextCare® Urgent Care , one of the nation's leading urgent care providers, we're there for you with quality health care you can trust when you need it the most. Daytime, evenings, weekends, holidays or after your doctor's office hours, our experienced, compassionate staff and health care providers offer same-day care in dedicated medical centers so you can get back to feeling better sooner…

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The Impact of Ransomware on Healthcare During COVID-19 and Beyond

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Digital Healthcare Trends to Transform Patient Experiencesin 2022

whitePaper | May 17, 2022

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Artificial Intelligence Helps Clinicians Tell the Complete Patient Story

whitePaper | January 27, 2022

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Spotlight

NextCare Urgent Care

At NextCare® Urgent Care , one of the nation's leading urgent care providers, we're there for you with quality health care you can trust when you need it the most. Daytime, evenings, weekends, holidays or after your doctor's office hours, our experienced, compassionate staff and health care providers offer same-day care in dedicated medical centers so you can get back to feeling better sooner…

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