Inspiring Healthcare Professionals to Action: Changing Behaviors through Medical Storytelling

June 19, 2019

Storytelling may seem like an antiquated tool in modern times, which is exactly what makes it so powerful. How? Life unfolds in the narratives we share with each other. A great story can go where quantitative analysis often cannot: straight to the heart. Clinical trial data can instill confidence and persuade healthcare professionals (HCPs), but those data do not compel them to change behaviors—or even inspire them to consider acting. To inspire and effect behavior change, we must wrap a compelling, rich medical story around a brand strategy to truly win hearts and minds.

Spotlight

CareChoice Group Ireland

CareChoice is a leading provider of Long-term residential care in Ireland, providing a range of top quality residential, convalescent & respite care , where the individual's needs are prioritised. At CareChoice we take pride in a team of professionals that are committed to the highest standards of care, ethics and expertise. Having originated as a family business, we are passionate about delivering the quality of care we would want for our loved ones.

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Spotlight

CareChoice Group Ireland

CareChoice is a leading provider of Long-term residential care in Ireland, providing a range of top quality residential, convalescent & respite care , where the individual's needs are prioritised. At CareChoice we take pride in a team of professionals that are committed to the highest standards of care, ethics and expertise. Having originated as a family business, we are passionate about delivering the quality of care we would want for our loved ones.

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