Inspiring Healthcare Professionals to Action: Changing Behaviors through Medical Storytelling

June 19, 2019

Storytelling may seem like an antiquated tool in modern times, which is exactly what makes it so powerful. How? Life unfolds in the narratives we share with each other. A great story can go where quantitative analysis often cannot: straight to the heart. Clinical trial data can instill confidence and persuade healthcare professionals (HCPs), but those data do not compel them to change behaviors—or even inspire them to consider acting. To inspire and effect behavior change, we must wrap a compelling, rich medical story around a brand strategy to truly win hearts and minds.

Spotlight

P3 Health Partners Nevada

P3 Health Partners (P3) is a patient-centered, physician-led and population health-focused healthcare company. Founded and led by physicians, Sherif Abdou, and Amir Bacchus, P3 is a team of doctors, clinicians and support service professionals with a shared passion and purpose for improving the way patient care is delivered.

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Spotlight

P3 Health Partners Nevada

P3 Health Partners (P3) is a patient-centered, physician-led and population health-focused healthcare company. Founded and led by physicians, Sherif Abdou, and Amir Bacchus, P3 is a team of doctors, clinicians and support service professionals with a shared passion and purpose for improving the way patient care is delivered.

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