Inspiring Healthcare Professionals to Action: Changing Behaviors through Medical Storytelling

June 19, 2019

Storytelling may seem like an antiquated tool in modern times, which is exactly what makes it so powerful. How? Life unfolds in the narratives we share with each other. A great story can go where quantitative analysis often cannot: straight to the heart. Clinical trial data can instill confidence and persuade healthcare professionals (HCPs), but those data do not compel them to change behaviors—or even inspire them to consider acting. To inspire and effect behavior change, we must wrap a compelling, rich medical story around a brand strategy to truly win hearts and minds.

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Comfort Keepers Ireland

Our mission is to provide your loved one with the highest quality of life that is achievable. We treat each of our clients with the respect and dignity they deserve, as though we were caring for a member of our own family.

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