How to Convince Skeptical Doctors and Administrators of the Need for Marketing

It’s no secret that many doctors are skeptical about marketing. After all, doctors are trained in science, and tend to frown on anything that smacks of smoke and mirrors. What’s more, many doctors are rightly concerned that poor marketing efforts could make them appear, needy, cheesy, greedy or sleazy.

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Evidation Health

Evidation Health helps healthcare companies quantify outcomes in the digital era, using real life data from connected patients. The company developed its Real Life Study Solution to accelerate and enhance outcomes research through pragmatic trials-- virtually enrolling study participants 10x faster than traditional methods and rapidly measuring the value of digital health and traditional interventions.

OTHER WHITEPAPERS
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IDENTITY AND ZERO TRUST: A HEALTH-ISAC GUIDE FOR CISOS

whitePaper | August 26, 2022

These days, you can’t have a conversation about cybersecurity without talking about zero trust. The security concept requires that all individuals and devices on a network be continuously authenticated, authorized, and monitored.

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How to optimize clinical supply chain management with Slope

whitePaper | January 19, 2023

Successful execution of clinical trials requires the orchestration of multiple moving parts, with everything from protocol design and patient visit schedules.

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Creating a Stable Future for Healthcare IT Organizations.

whitePaper | September 23, 2022

The Healthcare IT Landscape is Changing. Are You Ready to Move Your Organization Away from Broadcom/CA?

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Improving Health Outcomes With Data and AI

whitePaper | July 26, 2022

More than most industries, healthcare and life sciences has been constantly revolutionized by technology. Rapid advances in diagnostics, patient care and drug development have led to remarkable progress in improving patient outcomes and treating diseases.

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Global Health and Healthcare Strategic Outlook

whitePaper | June 20, 2023

This strategic outlook lays out a vision for health and healthcare in 2035, formed of four main strategic pillars with equity as the foundational goal.

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8 Reasons Why the Modern Provider Needs a Data Activation Platform

whitePaper | February 15, 2022

Every provider wants to innovate to drive transformation that helps reduce variability, improve efficiency, and support optimal patient care. The question is, how disruptive, in a positive sense, is your innovation? Most innovations in provider organizations are, in truth, iterative tweaks. While tweaks are the cornerstone of continuous improvement lifecycles, iteration isn’t the kind of transformation needed in healthcare. Real innovation creates a disruptive solution that fundamentally changes how people and processes work together, for the better.

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Spotlight

Evidation Health

Evidation Health helps healthcare companies quantify outcomes in the digital era, using real life data from connected patients. The company developed its Real Life Study Solution to accelerate and enhance outcomes research through pragmatic trials-- virtually enrolling study participants 10x faster than traditional methods and rapidly measuring the value of digital health and traditional interventions.

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