How to Choose the Right Marketing Company for Your Healthcare Organization

In house hospital marketing departments come in all shapes and sizes. At one end of the scale, we’ve encountered a hospital with more two hundred employees involved in marketing. But in most cases, we find that even large hospitals often have small marketing teams that are stretched very thin, and therefore are forced to become jacks of all trades.

Spotlight

Children's National Health System

Children’s National Health System, based in Washington, DC, has been serving the nation’s children since 1870. Children’s National is Magnet® designated, and was ranked among the top 10 pediatric hospitals by U.S. News & World Report 2015-16. Home to the Children’s Research Institute and the Sheikh Zayed Institute for Pediatric Surgical Innovation, Children’s National is one of the nation’s top NIH-funded pediatric institutions. With a community-based pediatric network, seven regional outpatient centers, an ambulatory surgery center, two emergency rooms, an acute care hospital, and collaborations throughout the region, Children’s National is recognized for its expertise and innovation in pediatric care and as an advocate for all children.

OTHER WHITEPAPERS
news image

8 Reasons Why the Modern Provider Needs a Data Activation Platform

whitePaper | February 15, 2022

Every provider wants to innovate to drive transformation that helps reduce variability, improve efficiency, and support optimal patient care. The question is, how disruptive, in a positive sense, is your innovation? Most innovations in provider organizations are, in truth, iterative tweaks. While tweaks are the cornerstone of continuous improvement lifecycles, iteration isn’t the kind of transformation needed in healthcare. Real innovation creates a disruptive solution that fundamentally changes how people and processes work together, for the better.

Read More
news image

Artificial Intelligence Helps Clinicians Tell the Complete Patient Story

whitePaper | January 27, 2022

Missing secondary diagnoses can negatively impact patient outcomes and lead to costly readmissions. However, requiring staff to read over every patient’s chart for any additional diagnoses can contribute to burnout. Workflow-integrated, artificial intelligence (AI)-driven computer-assisted physician documentation (CAPD) systems help clinicians document and code all secondary diagnoses while still focusing on the primary clinical problem, enhancing documentation integrity and reducing readmissions and costs.Read how AI-driven CAPD solutions have helped healthcare organizations

Read More
news image

Clearing hurdles that crimp real-time and predictive insights in healthcare

whitePaper | July 26, 2022

Healthcare leaders have long recognized the importance of real-time decision making. Take, for instance, sepsis one of the leading causes of U.S. hospital deaths that costs the industry an estimated $62B a year,1 not to mention the preventable morbidity

Read More
news image

The future of healthcare in 2030 and beyond

whitePaper | January 14, 2023

Digital transformation and innovation technologies have affected many industries in profound ways and have also impacted the healthcare industry.

Read More
news image

Employer Health Benefits

whitePaper | October 27, 2022

In 2022, the average annual premiums for employer sponsored health insurance are $7,911 for single coverage and $22,463 for family coverage.

Read More
news image

Healthcare IoT Security Operation Maturity

whitePaper | December 21, 2021

This paper suggests that a more simplified approach to modernizing healthcare security operations is warranted. It suggests that a renewed focus on foundational enhancements presents a more rational path to maturity. The "blocking and tackling" sports analogy comes to mind, as only teams that effectively execute at this level can successfully move to the next.

Read More

Spotlight

Children's National Health System

Children’s National Health System, based in Washington, DC, has been serving the nation’s children since 1870. Children’s National is Magnet® designated, and was ranked among the top 10 pediatric hospitals by U.S. News & World Report 2015-16. Home to the Children’s Research Institute and the Sheikh Zayed Institute for Pediatric Surgical Innovation, Children’s National is one of the nation’s top NIH-funded pediatric institutions. With a community-based pediatric network, seven regional outpatient centers, an ambulatory surgery center, two emergency rooms, an acute care hospital, and collaborations throughout the region, Children’s National is recognized for its expertise and innovation in pediatric care and as an advocate for all children.

Events