Healthcare’s Location Data Crisis: Improving the Mobile Patient’s Journey

May 18, 2017

That’s right — in an industry where mere minutes can mean the difference between life and death, nearly a third of all facilities and practitioners lack any local listings. And close to half of the healthcare listings that do exist have significant inaccuracies, compromising the quality of the patient experience before they even reach the facility doors. These errors and omissions aren’t merely cosmetic. They are detrimental to your marketing efforts, and may be having a negative impact across your entire healthcare organization such as: Misdirected/lost patients, poor patient experience, negative facility or doctor reviews, frustrated physicians, non-uniform branding across the desktop and mobile search landscape. missed opportunities to acquire patients, lower patient retention.

Spotlight

Integra Health

Integra Health is a health consultancy and think tank operating out of Lagos, Nigeria with a backbone of 11 consultants and 39 full-time healthcare professionals. We work on profitable innovations and solutions that add sustainable value to developing health systems.

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