Healthcare Marketers Speak Out

whitePaper | February 15, 2022

Every provider wants to innovate to drive transformation that helps reduce variability, improve efficiency, and support optimal patient care. The question is, how disruptive, in a positive sense, is your innovation? Most innovations in provider organizations are, in truth, iterative tweaks. While tweaks are the cornerstone of continuous improvement lifecycles, iteration isn’t the kind of transformation needed in healthcare. Real innovation creates a disruptive solution that fundamentally changes how people and processes work together, for the better.

whitePaper | December 21, 2021

This paper suggests that a more simplified approach to modernizing healthcare security operations is warranted. It suggests that a renewed focus on foundational enhancements presents a more rational path to maturity. The "blocking and tackling" sports analogy comes to mind, as only teams that effectively execute at this level can successfully move to the next.

whitePaper | December 21, 2022

Deepening its existing relationship with Vizient has enabled Memphis-based Baptist Memorial Health Care—a 22 hospital healthcare system in Tennessee, Mississippi and Arkansas—to develop a strategic partnership.

whitePaper | March 4, 2020

Health leaders must understand the benefits of their investments in performance improvement projects and the impact on the organization. The traditional approach is most often to measure ROI (return on investment) and, while clearly measurable, is most often related to cost savings or increased revenue and can leave you with an incomplete story. Incorporating VOI (value on investment) enables you to quantify the intangible benefits of your projects and activities making the combination of the two a more robust indicator of project success.

whitePaper | August 17, 2022

Lease accounting is the process of recording and reporting on all of the leased property, equipment, and other non-owned assets that a business or other organization holds.

whitePaper | May 17, 2022

Like many other parts of life, the healthcare journey has radically transformed over the last two years. An increasing number of patients and doctors are taking advantage of digital channels for consultations, treatments, and ongoing medical care.