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Embracing consumerism: Driving customer engagement in the healthcare financial journey

December 5, 2018

In an increasingly competitive and consumerdriven healthcare marketplace, it’s no surprise that providers are working harder to acquire and retain customers. Higher out-of-pocket expenses combined with more choice and control in when and where consumers receive care are driving more retail-like shopping behavior. As a result, healthcare organizations are looking for ways to slow or stop customer churn, drive audience engagement and redefine how they interact with their customers instead of seeing them through a clinical transactional lens.

Spotlight

Unity Healthcare, LLC

Unity Healthcare is a comprehensive, multi-specialty healthcare provider with satellite offices and practitioners located throughout north central Indiana. We have more than 650 employees, more than 80 physicians and over 25 specialty areas – all sharing a vision to give you the best medical care possible. Because our goal is to offer a continuity of care that leads to faster, more accurate diagnoses and shorter recovery times, we bring innovative technology to the region including 3-Tesla MRI imaging and IMRT. We also offer the latest procedures including outpatient joint replacements, balloon sinuplasty and intra-operative radiation therapy for breast cancer therapy.

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Embracing consumerism: Driving customer engagement in the healthcare financial journey