Embracing consumerism: Driving customer engagement in the healthcare financial journey

December 5, 2018

In an increasingly competitive and consumerdriven healthcare marketplace, it’s no surprise that providers are working harder to acquire and retain customers. Higher out-of-pocket expenses combined with more choice and control in when and where consumers receive care are driving more retail-like shopping behavior. As a result, healthcare organizations are looking for ways to slow or stop customer churn, drive audience engagement and redefine how they interact with their customers instead of seeing them through a clinical transactional lens.

Spotlight

Unity Healthcare, LLC

Unity Healthcare is a comprehensive, multi-specialty healthcare provider with satellite offices and practitioners located throughout north central Indiana. We have more than 650 employees, more than 80 physicians and over 25 specialty areas – all sharing a vision to give you the best medical care possible. Because our goal is to offer a continuity of care that leads to faster, more accurate diagnoses and shorter recovery times, we bring innovative technology to the region including 3-Tesla MRI imaging and IMRT. We also offer the latest procedures including outpatient joint replacements, balloon sinuplasty and intra-operative radiation therapy for breast cancer therapy.

OTHER WHITEPAPERS
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whitePaper | March 19, 2023

The pressure on healthcare systems to deliver more services with fewer resources is highly significant. These pressures are now manifesting in emerging signals of change that are shaping how healthcare will be delivered and consumed in the future.

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The Cost of Not Having Healthcare CRM

whitePaper | November 20, 2019

This whitepaper examines the financial implications of an effective CRM system, without which your organization risks. To acquire and retain patients, health systems have to connect with their customers cost-effectively. And along the way, they need to detect and measure to what extent their marketing efforts are making an impact.

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Reimaging Data Governance for a HealthcareEcosystem

whitePaper | September 5, 2022

Across all industries, and particularly in healthcare, companies are looking to tap into their data assets and drive intelligent decision making across the organization.

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IQVIA Hospital Information System

whitePaper | November 5, 2022

IQVIA enabled the successful adoption of a new HIS in Ministry of Health hospitals across three regions in Kingdom of Saudi Arabia with innovative change management models.

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Cyber Security in Healthcare

whitePaper | January 30, 2023

The health sector has unique challenges associated with the security and storage of data and patient information. Health institutions are also at the forefront of health technology innovation because they are very reliant on technology, but are adaptable when they need to be, as COVID-19 has shown.

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How HIT Can Help Fix the Prior Authorization Problem

whitePaper | September 21, 2022

healthcare system—to uncover truths about what works and what doesn’t when it comes to treating specific illnesses and conditions.

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Spotlight

Unity Healthcare, LLC

Unity Healthcare is a comprehensive, multi-specialty healthcare provider with satellite offices and practitioners located throughout north central Indiana. We have more than 650 employees, more than 80 physicians and over 25 specialty areas – all sharing a vision to give you the best medical care possible. Because our goal is to offer a continuity of care that leads to faster, more accurate diagnoses and shorter recovery times, we bring innovative technology to the region including 3-Tesla MRI imaging and IMRT. We also offer the latest procedures including outpatient joint replacements, balloon sinuplasty and intra-operative radiation therapy for breast cancer therapy.

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