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Digital Storytelling for Hospital Brands-Part II

The creation of a compelling brand story for your healthcare organization is not always as easy as Once upon a time. Before you can produce an honest, emotional story, and before you can translate that story across multimedia channels, it’s essential to define your organization’s brand positioning. In part II of this white paper, you will learn the components of creating your hospital’s brand story and how to effectively deliver this narrative across all of your marketing channels.

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Spotlight

Palmetto Health-USC Medical Group

Palmetto Health-USC Medical Group is a not-for-profit company that brings together health care providers from two of South Carolina’s most respected organizations – Palmetto Health and the University of South Carolina School of Medicine.

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