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Digital Storytelling for Hospital Brands-Part II

The creation of a compelling brand story for your healthcare organization is not always as easy as Once upon a time. Before you can produce an honest, emotional story, and before you can translate that story across multimedia channels, it’s essential to define your organization’s brand positioning. In part II of this white paper, you will learn the components of creating your hospital’s brand story and how to effectively deliver this narrative across all of your marketing channels.

Spotlight

Tufts Medical Center

Tufts Medical Center is a world-class, academic medical institution in Boston, Massachusetts and home to two full-service hospitals: one serving adults (Tufts Medical Center), and Floating Hospital for Children (www.floatinghospital.org), dedicated exclusively to all levels of pediatric care. The Medical Center works with top Boston-area doctors, serves as the principal teaching hospital for Tufts University School of Medicine and pioneers groundbreaking research, including numerous clinical trials available exclusively at Tufts Medical Center. Interested in working at Tufts Medical Center? Visit our careers website at www.jobs.tuftsmedicalcenter.org

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Digital Storytelling for Hospital Brands-Part II