Digital Storytelling for Hospital Brands — Part I

In this white paper, we’ll look at how digital storytelling helped reshape the brand perception of Columbia Memorial Health, and how you can apply storytelling tactics to build your brand and improve your marketing outcomes. Download Digital Storytelling for Hospital Brands— Part I, and learn how to: Humanize your hospital with an emotional brand promise, Form all the components of a compelling, honest narrative, Make consumers believe in your brand and inspire audiences to take action.

Spotlight

Forward Health Group, Inc.

Measure Quality. Motivate Clinicians. Maximize Incentives. Trusted Population Health. Forward Health Group’s population health measurement platforms and data strategies drive success in the move to value.

OTHER WHITEPAPERS
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How two organizations got compliant and stayaudit-ready all year long

whitePaper | September 30, 2022

Healthcare organizations need to be prepared to transition to lease accounting standards and ideally, have a plan for compliance before adoption dates kick in.

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AN ASSESSMENT OF THE FEDERAL GOVERNMENT’S FINANCIAL RISKS TO CLIMATE CHANGE

whitePaper | April 15, 2022

The climate crisis poses a serious threat to the United States economy and human welfare, with a narrowing timeframe to invest in opportunities to avoid the most catastrophic impacts.

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The Cost of Not Having Healthcare CRM

whitePaper | November 20, 2019

This whitepaper examines the financial implications of an effective CRM system, without which your organization risks. To acquire and retain patients, health systems have to connect with their customers cost-effectively. And along the way, they need to detect and measure to what extent their marketing efforts are making an impact.

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2022 Global Predictions Whitepaper

whitePaper | January 14, 2022

In the past year, more than nine billion doses of coronavirus vaccines have been administered, in at least 197 countries worldwide according to the BBC and Oxford University.

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Rethinking Indicators of Project Success in Healthcare

whitePaper | March 4, 2020

Health leaders must understand the benefits of their investments in performance improvement projects and the impact on the organization. The traditional approach is most often to measure ROI (return on investment) and, while clearly measurable, is most often related to cost savings or increased revenue and can leave you with an incomplete story. Incorporating VOI (value on investment) enables you to quantify the intangible benefits of your projects and activities making the combination of the two a more robust indicator of project success.

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Keeping Pace with the Healthcare Revolution

whitePaper | August 25, 2022

As the market enters the post-pandemic era, payers and providers are tasked with providing a customer and employee experience that keeps pace with that offered by a new wave of digital-native challengers.

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Spotlight

Forward Health Group, Inc.

Measure Quality. Motivate Clinicians. Maximize Incentives. Trusted Population Health. Forward Health Group’s population health measurement platforms and data strategies drive success in the move to value.

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