Digital Healthcare Marketing and Engagement Solutions

May 10, 2018

Truven Health Analytics™ offers a full suite of digital marketing and engagement services and support for healthcare organizations. These services range from email list management and execution; to multilayered, multimodal, lead nurturing campaigns; to fully automated patient engagement messaging and trigger communications.

Spotlight

UVA Health System

Based in Charlottesville, Va., the UVA Health System embodies the leadership and inventiveness personified by its founder, Thomas Jefferson. In 1825, Jefferson established the nation’s 10th medical school, which has since grown into a nationally renowned academic medical center. UVA Health System includes a 604-bed hospital, level I trauma center, nationally recognized Cancer and Heart Centers, Children’s Hospital and primary and specialty clinics throughout Central Virginia.

OTHER WHITEPAPERS
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Empower Providers to Deliver Better Experiences through Digitization

whitePaper | February 15, 2022

Healthcare providers are striving to deliver better experiences, all while dealing with a variety of interconnected pressures. But to quickly adapt to the changing world around them while delivering excellent experiences, providers must face challenges and digital solutions in a more holistic way. Streamlined healthcare workflows, connected data, and connected teams free up more time for patient care. Learn more on how ServiceNow enables innovation and operational excellence, leading to a better patient experience.

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A New Tech Stack for Medical Affairs in the Future

whitePaper | August 17, 2022

Medical Affairs and medical science liaisons (MSLs) are highly visible and important roles that have faced significant obstacles in recent years trying to engage healthcare providers.

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Future of medical science

whitePaper | May 14, 2022

Medical science is currently being transformed by scientific discoveries that will dramatically advance the way we diagnose and treat different diseases.

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Open Knowledge in Digital Health

whitePaper | June 16, 2021

Unless you‘ve been off-planet for the last few years, you’ll know that digital technology has revolutionised healthcare. Come to think of it, even those tracked with human telemetry on the International Space Station (ISS) have benefited from these revolutionary advances. So perhaps not.

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8 Reasons Why the Modern Provider Needs a Data Activation Platform

whitePaper | February 15, 2022

Every provider wants to innovate to drive transformation that helps reduce variability, improve efficiency, and support optimal patient care. The question is, how disruptive, in a positive sense, is your innovation? Most innovations in provider organizations are, in truth, iterative tweaks. While tweaks are the cornerstone of continuous improvement lifecycles, iteration isn’t the kind of transformation needed in healthcare. Real innovation creates a disruptive solution that fundamentally changes how people and processes work together, for the better.

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Personalizing Radiotherapy in Oncology: The Evolution of Treatment

whitePaper | January 9, 2020

Radiation therapy is one of the most common treatments used to fight cancer in the U.S., with more than half of cancer patients receiving it either alone or in combination with other medical interventions.1 With the traditional approach to radiation therapy, the dose and schedule is tailored to the tumor type, location, and stage of growth, but only infrequently updated in light of changes after treatment starts. Experts in adaptive therapy are looking to deliver a more personalized treatment strategy guided by the individual patient’s needs.

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Spotlight

UVA Health System

Based in Charlottesville, Va., the UVA Health System embodies the leadership and inventiveness personified by its founder, Thomas Jefferson. In 1825, Jefferson established the nation’s 10th medical school, which has since grown into a nationally renowned academic medical center. UVA Health System includes a 604-bed hospital, level I trauma center, nationally recognized Cancer and Heart Centers, Children’s Hospital and primary and specialty clinics throughout Central Virginia.

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