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'COMPLEXITY AND OPPORTUNITY' A SURVEY OF US HEALTH CONSUMERS’ WORRIES AND WANTS

November 22, 2017

Each of these individuals needs healthcare, but their needs are not the same. For the mother, it might be a video consultation with a pediatric nurse; for the quarterback, a visit to a retail clinic; and for the grandmother, a same-day appointment at her longtime family doctor. Much of the investment we see in healthcare transformation today focuses on creating just such personalized, segmented options in an industry that, for far too long, has taken a one-size-fits-all approach to its offerings. As healthcare organizations increasingly understand and seek to engage more deeply with their consumers, they are rapidly expanding the range of services they provide.

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