Compete and Win in the Age of Account Based Buying

July 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every channel, and on the other it seems as though they instantly delete every one of those painstakingly-crafted, personalized emails you send. They come to your website to download your latest eBook, but then fill out your contact form with “Mickey Mouse” from “ABC Company.”

Spotlight

Care Alliance Health Center

Care Alliance is a Level 3 NCQA Patient-Centered Medical Home and non-profit, Federally Qualified Health Center that provides health care to low-income individuals and families living in Cleveland. Care Alliance was founded in 1985 as one of the original 19 Robert Wood Johnson Foundation/Pew Health Care for the Homeless pilot projects.

OTHER WHITEPAPERS
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DEI in Health Systems: Fostering an Inclusive Environmentfor a Healthier Future

whitePaper | November 24, 2022

A Healthgrades Healthcare Marketers Survey found that 70% of marketers identified DEI as a key investment area in their 2022 marketing strategy.1

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Helping Healthcare Organizations Become More Data Intelligent

whitePaper | September 26, 2022

Healthcare is at a data tipping point. The adoption of a wide variety of information technology (IT) systems has given hospitals and health systems a massive amount of data, along with the power to use that data to enhance patient care, streamline operations and reduce costs.

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Improving and Strengthening Employer-Sponsored Insurance

whitePaper | October 22, 2022

Under the leadership of former Senate Majority Leaders Tom Daschle and Bill Frist, M.D., BPC’s Health Program develops bipartisan policy recommendations that will improve health care quality, lower costs, and enhance coverage.

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Here’s How Payors Can Modernize The Credentialing Process

whitePaper | May 20, 2022

Verifying provider credentials is a resource-intensive process that adds cost and time to the payor’s bottom line.

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Updating Engagment Strategies for a Changing Healthcare Market

whitePaper | January 21, 2023

As a consequence of widespread consolidation of buying power within integrated healthcare networks (IHNs), Pharma, Medical Device, and Biotech sales and marketing teams are facing information gaps that threaten their sales growth if left unaddressed.

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2023 Telehealth White Paper Publication

whitePaper | July 20, 2023

Healthcare delivery through telehealth allows a provider to consult with patients remotely through electronic and telecommunication technologies. Prior to the COVID-19 Public Health Emergency (PHE), telehealth services were, generally, only used and paid for in limited circumstances.

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Spotlight

Care Alliance Health Center

Care Alliance is a Level 3 NCQA Patient-Centered Medical Home and non-profit, Federally Qualified Health Center that provides health care to low-income individuals and families living in Cleveland. Care Alliance was founded in 1985 as one of the original 19 Robert Wood Johnson Foundation/Pew Health Care for the Homeless pilot projects.

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