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Achieving Plan Member Engagement in Consumer-Driven Healthcare

June 4, 2018

In the healthcare market, the consumer is increasing – and rightly – the center of attention. Understandably, payers have traditionally focused on corporate customers who select plans and options, but the dynamics are shifting rapidly. Today, it’s the employee-plan members who have the power to make more decisions and choices about their healthcare coverage. For payers, a new mandate has arisen: Tap growing volumes of data to forge personal plan member relationships, deliver customized interactions with policyholders, achieve new levels of engagement and member intimacy, reduce costs, and foster meaningful health outcomes.

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