2016 Healthcare Marketing Trends

In 2016, hospitals will essentially need to be everywhere, whenever a consumer is searching for them, in such a way that it feels like that piece of content was written exclusively for him or her. That type of efficiency and relevance is what will drive patients and prospective patients to convert. If your healthcare organization aims to help make patients’ lives easier through its content and digital marketing, it will see a lot of success in the coming year.

Spotlight

Rx HealthCare Services

Rx HealthCare Services understands that there is no place like home. We also know that there may come a time when you or a loved one is in need of additional nursing or a caregivers help in order to stay at home. That’s where we can lend a helping hand. We provide Home Health, Hospice, Behavioral Health, Care giving and Case Management. We have been providing care and services throughout the Sacramento Region since 1991.

OTHER WHITEPAPERS
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working together to improve health and social care for all

whitePaper | February 11, 2022

We are living through the greatest challenge our health and care system has ever faced. The Coronavirus (Covid-19) pandemic caused an unprecedented external shock,

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Humanizing healthcare: Fighting burnout and bringing joy back to medicine

whitePaper | December 24, 2022

The COVID-19 pandemic has taken a toll on all of us, and healthcare professionals (HCPs) in particular are carrying the weight of the ongoing crisis.

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Healthcare IoT Security Operation Maturity

whitePaper | December 21, 2021

This paper suggests that a more simplified approach to modernizing healthcare security operations is warranted. It suggests that a renewed focus on foundational enhancements presents a more rational path to maturity. The "blocking and tackling" sports analogy comes to mind, as only teams that effectively execute at this level can successfully move to the next.

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The relationship between cybersecurity ratings and therisk of hospital data breaches

whitePaper | January 31, 2022

We investigated the progression of healthcare cybersecurity over 2014–2019 as measured by external risk ratings. We further examined the relationship between hospital data breaches and cybersecurity ratings.

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Behind the Scenes of One of the Largest Remote Patient Monitoring Implementations and Evaluations in the U.S

whitePaper | July 5, 2022

Midwest Health* System serves patients in hospitals across Missouri, Arkansas, and Oklahoma and provides care nation-wide through innovative solutions such as Midwest Virtual

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Can Technology Relieve Pulmonary Complications—and the Staffing Shortage?

whitePaper | March 3, 2023

Hospitals throughout the United States and worldwide have struggled with understaffing for years, with the effects of the COVID-19 pandemic pushing them to their limits.

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Spotlight

Rx HealthCare Services

Rx HealthCare Services understands that there is no place like home. We also know that there may come a time when you or a loved one is in need of additional nursing or a caregivers help in order to stay at home. That’s where we can lend a helping hand. We provide Home Health, Hospice, Behavioral Health, Care giving and Case Management. We have been providing care and services throughout the Sacramento Region since 1991.

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