The Competitive Impact of Transparency

June 21, 2016

David Perry, MBA, Chief Marketing Officer, University of Utah Health Care shares how the metrics gathered through their transparency program help inform the organization’s marketing and change staff and provider behavior, strengthening their brand through action.

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Integrated Medical Services (IMS) is a physician-led organization united through its providers’ commitment to high-quality, innovative health care. The multi-specialty group has primary care and most specialties well represented throughout the Phoenix metropolitan area and many rural locations. IMS started in 2006, when several community physicians determined that they could provide better patient care and gain efficiency by practicing together rather than separately. From there, our group has grown to approximately 130 providers and 65 locations.

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Spotlight

Integrated Medical Services (IMS)

Integrated Medical Services (IMS) is a physician-led organization united through its providers’ commitment to high-quality, innovative health care. The multi-specialty group has primary care and most specialties well represented throughout the Phoenix metropolitan area and many rural locations. IMS started in 2006, when several community physicians determined that they could provide better patient care and gain efficiency by practicing together rather than separately. From there, our group has grown to approximately 130 providers and 65 locations.

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