HEALTH TECHNOLOGY

SimpleHealth Acquires Emme, Accelerating Its Digital Technology Innovation in Reproductive Healthcare

SimpleHealth | February 21, 2022

SimpleHealth, one of the nation’s fastest-growing reproductive healthcare companies, today announced the acquisition of Emme, a healthcare technology company focused on women's health. The acquisition expands SimpleHealth's birth control prescription delivery and telehealth services while addressing unmet needs in reproductive healthcare through a patient-centered approach.

SimpleHealth provides convenient affordable access to birth control, and, with the addition of Emme’s proprietary, technology-driven system, expects to improve medication adherence for its patients. The Emme Smart Birth Control System is an integrated solution designed to lower the national 9% failure rate of birth control pills to reduce the number of unplanned pregnancies.

“As SimpleHealth expands its focus to reach patients throughout the full reproductive life cycle, we are thrilled to join forces with Emme and offer their innovative technology solutions," said Carrie SiuButt, Chief Executive Officer, SimpleHealth. "Both Emme and SimpleHealth are pioneers in contraceptive care, and we are excited to bring in a company that has a strong position in healthcare technology. This acquisition will further solidify SimpleHealth's position as a vital platform for connected, personalized reproductive care."

The transaction will accelerate SimpleHealth’s digital offerings, supporting rapid technology innovation expansion into key reproductive care categories to gain market share in a highly scalable way. Emme's connected Smart Birth Control System streamlines a patient's ability to receive, track, and manage birth control pills, safeguarding the process. The acquisition will empower SimpleHealth patients to control their health through access to a fully integrated and connected care experience that utilizes personalized data to improve outcomes and satisfaction.

“We created the Emme Smart Birth Control System to provide a digital support system for patients and help reduce the rate of missed pills, which historically accounts for nearly one million unplanned pregnancies in the United States annually. SimpleHealth stands out unequivocally as the best company to partner with as we scale our offering thanks to their unparalleled commitment to healthcare accessibility, innovation, and our shared dedication to improving the standard of care in reproductive health.”

Amanda French, co-founder and Chief Executive Officer of Emme

French will join the SimpleHealth executive team as Chief Innovation Officer, leading the acceleration of SimpleHealth’s product offerings to patients. With this fusion of two women-led companies, SimpleHealth will deliver a new standard in connected care, leveraging its existing strength in reproductive and behavioral health to expand into fertility preparedness, perimenopause and other transitional life phases.

Kluk Farber Law served as legal counsel to SimpleHealth, and Wilson Sonsini Goodrich & Rosati served as legal counsel to Emme.

About SimpleHealth

SimpleHealth is a nationally recognized telehealth and wellness provider offering convenient, simple and affordable access to birth control in the US. With a mission to break down the accessibility barriers in reproductive care, SimpleHealth offers fully integrated guidance through a network of medical experts and technology. From click to consult, SimpleHealth empowers everyone to control their healthcare experience at all stages of their life. 

About Emme

Emme is the first company to offer a fully integrated birth control system for pill management. The Emme Smart Case and app is an integrated technology-enabled solution designed to safeguard the birth control experience and help reduce the rate of missed pills. The Emme Smart Case uses patented, multi-sensor technology to track when pills are taken, syncing with the app to send customized reminders and contraceptive information. Emme was founded at the Stanford Byers Center for Biodesign and named to 2021 lists for Fast Company's World's Most Innovative Companies and TIME’s Best Inventions. 

Spotlight

Healthcare Technology Centre is led by Swansea University’s Faculty of Medicine, Health and Life Sciences. We are based within the Institute of Life Science, or ILS ecosystem that brings together academia, industry, and the NHS.


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MEDICAL DEVICES, HEALTHCARE ANALYTICS

The Garage enters strategic partnership with Morris Heights Health Center in an effort to change healthcare in underserved Bronx, NY

Garage and Morris Heights Health Center (MHHC) | December 05, 2022

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FUTURE OF HEALTHCARE, MEDICAL DEVICES

Optimize your time and investment by downloading a networking info app for the 41st Annual JP Morgan Health Care Conference

Novateur Ventures | December 13, 2022

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FUTURE OF HEALTHCARE, HEALTHCARE ANALYTICS

Juno Medical Raises $12M Series A Led by NEXT VENTURES and Serena Ventures; Funding Will Fuel Juno's National Expansion

Juno Medical | December 12, 2022

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HEALTHTECH SECURITY

Intuit to Acquire Financial Health Startup SeedFi

Intuit | December 02, 2022

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Healthcare Technology Centre is led by Swansea University’s Faculty of Medicine, Health and Life Sciences. We are based within the Institute of Life Science, or ILS ecosystem that brings together academia, industry, and the NHS.

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