Salesforce unveils new provider relationship mgmt, analytics, interoperability technologies

IT giant Salesforce today is introducing new capabilities for its popular Salesforce Health Cloud, including Provider Relationship Management and Einstein Analytics for Healthcare. The aim of these two capabilities is to provide a more comprehensive platform for payers and providers. Also available today is Destinations, a no-code healthcare-interoperability Salesforce AppExchange system built by ISV partner Bridge Connector, which enables organizations to quickly and easily integrate disparate healthcare applications with Health Cloud. The new Provider Relationship Management capabilities in Health Cloud are designed to help healthcare organizations connect consumers to the right care faster, efficiently manage provider networks and grow quality relationships, said Dr. Ashwini Zenooz, Chief Medical Officer and general manager for healthcare and life sciences, at Salesforce. New features include provider search. Payers and providers need to steer their healthcare consumers to the best care possible to maximize scheduling and drive a better experience. Provider search is a critical part of any healthcare organizations’ ability to connect individuals to the right care provider, Zenooz said. New Provider Search in Health Cloud makes it easy to match patients and members with the right care provider faster,” she explained. “Service reps can find providers on behalf of a patient or member, and it can also be extended to consumers themselves via self-service. Provider search can be done using specific criteria, including location, availability, specialty and whether they are accepting new patients.