QPharma, a Medical, Commercial, and Compliance services leader for the life sciences sector, announced the establishment of Neolytica, a subsidiary that will elevate healthcare analytics to new heights.
For the past 25 years, QPharma has been a compliance pioneer. It has recently achieved tremendous success and traction in healthcare analytics, notably Ti Expert (KOL mapping and HCP targeting) solution, and NotifyMe product. This is one of the primary motivators for establishing Neolytica, which will focus on platforms and solutions that will use next-generation technologies such as NLP, AI, Face recognition, and Chatbots to amplify the much-needed technological advancement in the healthcare community, particularly for Medical Affairs/MSL insights, Marketing, and Commercial teams.
A substantial portion of QPharma's success is its ability to detect industry gaps and develop unique solutions to bridge them. QPharma's decision to focus on and invest in data analytics and AI complements its expertise in the pharmaceutical industry. The result is a healthcare analytics-focused portfolio of innovative products and solutions. A complete offering that will enable clients to obtain intuitive insights through the use of its platforms.
Neolytica's solutions and product portfolio, backed by award-winning leadership and well supported by a worldwide team of industry experts, will bring considerable value in the strategic and operational areas of Medical Affairs, Market Access, Commercial Marketing, and Commercial Sales.
About QPharma, Inc.
QPharma, which was founded in 1994, is the industry leader in cloud-based software and services for the life sciences. Its Commercial Services division offers sample management and distribution, product launch management, online training, and HCP/KOL targeting and engagement solutions. Validation services, project management, auditing, and training are among the services provided by the company's Professional Services division. QPharma is also an official American Medical Association Database Licensee and a National Association of Boards of Pharmacy Verified Accredited Wholesale Distributor.