InComm Payments, a leading global payments technology company, announced it's partnered with Visa to launch a first-of-its-kind innovative healthcare benefits solution. The dual Network Benefit Card combines the closed-loop, UPC-restricted-spend OTC Network® and open-loop Visa network in a single card, enabling health plans to simplify their supplemental benefits and incentives offerings further.
This hybrid solution allows health plans to deliver benefits like dental, vision, hearing, and other programs across a wide variety of providers through the Visa network while continuing to offer curated catalogs and directed services – like over-the-counter (OTC) medications, supplemental benefits, and healthy foods – through merchants in the UPC-restricted-spend OTC Network. Both options will restrict spending to approved items or providers, ensuring plan-provided dollars are spent on members' health care needs. The wholly configurable nature of the answer allows plans to tailor their benefits and incentives programs to satisfy members' needs and own the member experience across brick-and-mortar retail, online and mail-order channels.
The program offers easy-to-navigate, consolidated benefits administration for health plans, eliminating the need to provide separate cards for various benefits and incentive programs. The ability to restrict benefits at the UPC level via OTC Network retail partners ensures additional incentive dollars are spent on qualifying products. The Visa network allows for spending at specific medical merchant categories, expanding the available provider network while also restricting approved care. This eliminates both the need to manage dental, vision, and other additional provider networks and complicated reimbursement processes by simply adding funds to the card and allowing the member to choose their provider.
"This is a game-changer in how healthcare benefits will be managed, giving health plans greater flexibility when it comes to allocating their benefits – ensuring members get them when and where it matters most," said Brian Parlotto, Executive vice president at InComm Payments. "We're excited to continue innovating in this space by simplifying the healthcare benefits process for members and plans."
"This is a great opportunity for health plans to increase member satisfaction by consolidating many functionalities in one benefit card," said Darren Parslow, Global Head, Processing and Partner Solutions at Visa. "The reach of the Visa network benefits both healthcare providers, who can attract new customers, and also health plan members, who can direct their benefits to the services they need."
InComm Healthcare currently serves millions of health plan members through its OTC Network Product Suite, which features supplemental benefit and wellness incentive cards that effectively attract, engage and retain health plan members while driving them to adopt healthier behaviors. With various product catalogs to choose from, plans can customize their benefits and rewards to their specific consumer base. Its multi-wallet program allows to deliver and manage multiple member benefits through a single card.
About InComm Payments
InComm Payments is a global leader in innovative payments technology. Leveraging dynamic technology and proven expertise, InComm Payments delivers enhanced end-to-end payment platforms and emerging financial technology solutions that help businesses grow across various industries, including retail, healthcare, tolling & transit, incentives, mobile payments, and financial services. By enabling omnichannel connections to an ever-expanding consumer base in an increasingly digital ecosystem, InComm Payments creates seamless and valuable commerce experiences across the globe. With more than 25 years of experience, over 500,000 points of distribution, 386 global patents, and a presence in more than 30 countries, InComm Payments leads the payments industry from its headquarters in Atlanta, Ga.