In our last healthcare industry report, we looked at Healthcare’s Location Data Crisis. Our analysis of more than 15,000 facility and physician online listings showed that 48% of healthcare listings contained basic address errors that could misdirect patients. Even more problematic was the fact that 32% of facilities and physicians lacked an online local listing altogether - that’s 3.6x greater than the unlisted average 8.68% of other businesses. For this report, we followed up our analysis of the industry’s patient-facing data crisis with an exploration of the online patient journey.