The introduction of digital services will be among the most important factors in transforming healthcare over the next decade. Yet while few industries have the potential to be changed so profoundly by digital technology as healthcare, the challenges facing innovators should not be underestimated. Regulatory barriers, economic hurdles and difficulties in effectively digitizing patient data awaiting those who wish to launch pioneering services. The stakes could hardly be higher. By almost any measure, global health has improved dramatically in recent decades.