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Younger patients dissatisfied with healthcare's status quo, more willing to try nontraditional services

February 18, 2019 / Jeff Lagasse

Healthcare consumers are changing, and their expectations are changing, too. They want convenience, affordability and quality, and younger patients especially are dissatisfied with the status quo and more likely to adopt nontraditional healthcare, such as virtual care and retail clinics. According to a new Accenture survey, consumers of all ages are showing more willingness to try these nontraditional services, but the trend is more pronounced among patients of younger generations. For instance, Gen Z and millennials are least likely to have a primary care physician, compared to Gen X, baby boomers and the silent generation; 85 percent of respondents from the silent generation, born between 1928 and 1945, report having a PCP, whereas just 55 percent of Gen Z patients, born from 1997 onward, report the same.