Why Content for Search Engine Optimization (SEO)

June 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choose our company over everyone else even in a commoditized market because we do things differently here.”

Spotlight

Sienna Senior Living

We are dedicated to helping seniors live fully, every day, and have over 8,000 team members committed to the comfort and independence of residents. We call this the warmth of human connection, and believe the quality and attitude of our team members makes all the difference. We are one of Canada's largest owners of seniors housing, and the largest licensed long-term care provider in Ontario. With three lines of business—retirement living, third-party management services, and long-term care—we care for more than 5,500 residents in 35 long-term care communities, and over 1,000 residents in eleven retirement residences across Ontario and British Columbia.

Other Infographics
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5 Things to Know About the Rapid Acceleration of Digital Health

Infographic | April 15, 2021

A silver lining from the COVID-19 global pandemic is the rapid acceleration of digital health and telemedicine. Check out the top 5 digital health trends in this infographic, courtesy ofReal Chemistry.

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Debunking 10 Common Digital Marketing Myths in Healthcare

Infographic | December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

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WHO compendium of innovative health technologies for low-resource settings (2021)

Infographic | June 8, 2022

Health technologies are essential for a functioning health system. The response to the global COVID-19

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Climate & Health Infographic

Infographic | May 12, 2022

How does the health sector contribute to climate change

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Improving the Employee Experience

Infographic | May 25, 2022

The healthcare workforce has been facing unprecedented challenges, putting new stress on providers to protect their workforce.

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How the COVID-19 pandemic has affected depression and anxiety around the world

Infographic | October 8, 2021

A report in The Lancet provides the first global estimates of the impact of the COVID-19 pandemic on mental health in 2020, and suggests an additional 53 million cases of major depressive disorder and 76 million cases of anxiety disorders were due to the pandemic. Even before the COVID-19 pandemic, major depressive disorder and anxiety disorders – which can increase the risk of other health outcomes such as suicide – were major contributors to the global burden of disease, affecting millions of men and women of all ages around the world. This study is the first to assess global impacts of the pandemic on major depressive disorder and anxiety disorders, quantifying the prevalence and burden of the disorders by age, sex, and location in 204 countries and territories in 2020.

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Spotlight

Sienna Senior Living

We are dedicated to helping seniors live fully, every day, and have over 8,000 team members committed to the comfort and independence of residents. We call this the warmth of human connection, and believe the quality and attitude of our team members makes all the difference. We are one of Canada's largest owners of seniors housing, and the largest licensed long-term care provider in Ontario. With three lines of business—retirement living, third-party management services, and long-term care—we care for more than 5,500 residents in 35 long-term care communities, and over 1,000 residents in eleven retirement residences across Ontario and British Columbia.

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