The History of Content Marketing

August 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of years. Not to mention that storytelling itself is one of the oldest forms of communication. Benjamin Franklin first publishes the yearly Poor Richard’s Almanack. The goal is to promote his printing business.

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AdCare Hospital

For over 40 years, AdCare (short for Alcohol and Drug Care) has been helping individuals and families overcome substance dependency. We are a family-run organization committed to making a difference, one life at a time...

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Healthcare provider operations are becomingmore complex and harder to manage.

Infographic | April 7, 2022

That’s why CommScope networks enable connected care from core to edge.

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New Survey Confirms Broken State of Healthcare Communications

Infographic | December 4, 2019

The healthcare industry has made many advances over the last few decades, yet one area where innovation is severely lacking is organization-wide communications. One of the most crucial, foundational aspects of the industry that almost single-handedly allows care to happen in the first place happens to be one of the major roadblocks for doctors, nurses, allied health professionals, and staff.

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Hacking Healthcare – A Sensitive Industry Under Attack

Infographic | January 8, 2020

Healthcare organizations collect and store vast amounts of personal information, making them a major target for cyber-criminals. Healthcare breaches are especially serious because personal data can, in some cases, mean the difference between life and death. For example, says Carlisle, it could cause medications to become mixed up – or people might fail to get treatment for conditions such as diabetes.

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Improving the Employee Experience

Infographic | May 25, 2022

The healthcare workforce has been facing unprecedented challenges, putting new stress on providers to protect their workforce.

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Debunking 10 Common Digital Marketing Myths in Healthcare

Infographic | December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

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TOP HEALTHCARE TRENDS 2022

Infographic | January 21, 2022

Enhanced data capabilities, conversational AI, and interoperability enable connected care

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Spotlight

AdCare Hospital

For over 40 years, AdCare (short for Alcohol and Drug Care) has been helping individuals and families overcome substance dependency. We are a family-run organization committed to making a difference, one life at a time...

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