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The Digital Patient Journey

April 23, 2018

Patients rely heavily on digital sources for information and support at many points along their patient journey – making patient journey mapping a complex, fragmented exercise, according to a new infographic by Decisions Resource Group (DRG). The infographic highlights key digital touch points along the patient journey from DRG’s studies of patient behavior and attitudes.

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Spotlight

Lundbeck

Lundbeck is a global pharmaceutical company highly committed to improving the quality of life of people living with psychiatric and neurological disorders. For this purpose, Lundbeck is engaged in the research, development, production, marketing and sale of pharmaceuticals across the world. The company’s products are targeted at disease areas such as depression, schizophrenia, Parkinson’s disease and Alzheimer’s disease. According to the World Health Organization, WHO, more than 700 million cases of psychiatric and neurological disorders are reported every year. These are serious and life-threatening diseases that affect the quality of life of the patients as well as of their relatives.

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