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Forrester Total Economic Report Shows a 405% ROI on 6sense

July 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investments in people, technologies – and really, every inch of their marketing efforts. So the pressure is on (and heavier than ever) for B2B marketers to make super smart decisions about where they put their money.

Spotlight

Women and Infants Hospital

Women & Infants is the region’s premier hospital for women and newborn children. It is the nation’s eighth busiest stand-alone obstetrical service and operates one of the nation’s largest single-family room neonatal intensive care units. It is also the premier hospital in the region for women seeking treatment for infertility, incontinence, gynecologic and breast cancers, high-risk and normal obstetrics, postpartum depression, gastrointestinal disorders, and other medical conditions...

Other Infographics

Debunking 10 Common Digital Marketing Myths in Healthcare

Infographic | December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

New Survey Confirms Broken State of Healthcare Communications

Infographic | December 4, 2019

The healthcare industry has made many advances over the last few decades, yet one area where innovation is severely lacking is organization-wide communications. One of the most crucial, foundational aspects of the industry that almost single-handedly allows care to happen in the first place happens to be one of the major roadblocks for doctors, nurses, allied health professionals, and staff.

PII Theft in Healthcare

Infographic | May 26, 2021

Healthcare organizations must do more to authenticate personnel accessing patient data to prevent personal identifiable information (PII) theft and other security breaches. They must improve their defenses by implementing strong multi-factor authentication solutions that adhere to modern security standards like FIDO 2.0.

TOP HEALTHCARE TRENDS 2022

Infographic | January 21, 2022

Enhanced data capabilities, conversational AI, and interoperability enable connected care

Healthcare provider operations are becomingmore complex and harder to manage.

Infographic | April 7, 2022

That’s why CommScope networks enable connected care from core to edge.

Hacking Healthcare – A Sensitive Industry Under Attack

Infographic | January 8, 2020

Healthcare organizations collect and store vast amounts of personal information, making them a major target for cyber-criminals. Healthcare breaches are especially serious because personal data can, in some cases, mean the difference between life and death. For example, says Carlisle, it could cause medications to become mixed up – or people might fail to get treatment for conditions such as diabetes.

Forrester Total Economic Report Shows a 405% ROI on 6sense