Debunking 10 Common Digital Marketing Myths in Healthcare

December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

Spotlight

Memorial Health

Memorial University Medical Center (MUMC) is a non-profit, 530-bed tertiary care hospital in Savannah, Ga. We opened our doors in 1955 and have evolved into the most advanced healthcare provider in the region. We are a regional referral center for cardiac care, cancer care, trauma, pediatrics, high-risk obstetrics, and neonatology. Our hospital includes the region’s only Level 1 trauma center, the region’s only children’s hospital, and a state-of-the-art laboratory where scientists conduct research on the molecular genetics of cancer.

Other Infographics
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WHO compendium of innovative health technologies for low-resource settings (2021)

Infographic | June 8, 2022

Health technologies are essential for a functioning health system. The response to the global COVID-19

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5 Things to Know About the Rapid Acceleration of Digital Health

Infographic | April 15, 2021

A silver lining from the COVID-19 global pandemic is the rapid acceleration of digital health and telemedicine. Check out the top 5 digital health trends in this infographic, courtesy ofReal Chemistry.

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Hacking Healthcare – A Sensitive Industry Under Attack

Infographic | January 8, 2020

Healthcare organizations collect and store vast amounts of personal information, making them a major target for cyber-criminals. Healthcare breaches are especially serious because personal data can, in some cases, mean the difference between life and death. For example, says Carlisle, it could cause medications to become mixed up – or people might fail to get treatment for conditions such as diabetes.

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New Survey Confirms Broken State of Healthcare Communications

Infographic | December 4, 2019

The healthcare industry has made many advances over the last few decades, yet one area where innovation is severely lacking is organization-wide communications. One of the most crucial, foundational aspects of the industry that almost single-handedly allows care to happen in the first place happens to be one of the major roadblocks for doctors, nurses, allied health professionals, and staff.

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PII Theft in Healthcare

Infographic | May 26, 2021

Healthcare organizations must do more to authenticate personnel accessing patient data to prevent personal identifiable information (PII) theft and other security breaches. They must improve their defenses by implementing strong multi-factor authentication solutions that adhere to modern security standards like FIDO 2.0.

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Climate & Health Infographic

Infographic | May 12, 2022

How does the health sector contribute to climate change

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Spotlight

Memorial Health

Memorial University Medical Center (MUMC) is a non-profit, 530-bed tertiary care hospital in Savannah, Ga. We opened our doors in 1955 and have evolved into the most advanced healthcare provider in the region. We are a regional referral center for cardiac care, cancer care, trauma, pediatrics, high-risk obstetrics, and neonatology. Our hospital includes the region’s only Level 1 trauma center, the region’s only children’s hospital, and a state-of-the-art laboratory where scientists conduct research on the molecular genetics of cancer.

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