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Debunking 10 Common Digital Marketing Myths in Healthcare

December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

Spotlight

Estia Health

Estia Health provides quality residential aged care services to thousands of older Australians across the country. With nearly 7,000 employees across 69 residential care homes we are committed to providing the highest quality of care, with a focus on catering to the needs of each individual. We are dedicated to providing choices for our residents and their families, in safe, inclusive and caring environments. We are one family where everybody belongs. Founded in 2005, Estia Health has grown to become one of the largest providers of residential aged care in Australia. In August 2014, Estia Health was joined by the South Australian-based Padman Health Care, which was founded in 1984, and New South Wales/Queensland operators Cook Care, which was founded in 1987.

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The state of healthcare communications

Infographic | October 5, 2021

What are the trends, challenges, and predictions for the future of healthcare communications?Tofind out, we surveyedhundreds ofhealthcare professionals in July 2021fromhospitals and health systems nationwide and found three major takeaways: 1)Communication via unsecure or personalcommunication tools is a concern 2)Clinician burnout has increasedas a result ofthe COVID-19 pandemic.Improved communication could help address the risk 3)New communicationtechnologies are on the horizon. Download the infographic for more information and statistics on the three major takeawaysfrom the2021State of Healthcare Communications report.

Future Gazing: Healthcare in 2021 and Beyond

Infographic | October 25, 2021

During the covid-19 crisis, any healthcare provision not directly related to the pandemic moved online. This has set off an unprecedented wave of digital transformation. Metrics tell an impressive story of innovation, where the prevalence of remote care ballooned. The plugged-in society of 2021 is more primed than ever for a paradigm shift that will see the home overtake the hospital as a venue for healthcare delivery.

8 Healthcare Trends for 2020 and Beyond

Infographic | February 5, 2020

What is the best way to identify your target market and pinpoint their pain points? Understand the industry changes impacting them most. In a recent webinar, Definitive Healthcare CEO Jason Krantz reviewed the 8 healthcare industry trends he believes will be most relevant this year—both for healthcare providers and those selling to them. This infographic captures Jason's observations:

PII Theft in Healthcare

Infographic | May 26, 2021

Healthcare organizations must do more to authenticate personnel accessing patient data to prevent personal identifiable information (PII) theft and other security breaches. They must improve their defenses by implementing strong multi-factor authentication solutions that adhere to modern security standards like FIDO 2.0.

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Debunking 10 Common Digital Marketing Myths in Healthcare