Debunking 10 Common Digital Marketing Myths in Healthcare

December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

Spotlight

Medical Specialties Managers, Inc

Established in 1985, Medical Specialties Managers, Inc. continues to be a leader in the medical group management field. MSM integrates accounts receivable management, practice management, consultation and support services to help medical group practices increase their productivity and profitability. MSM prides itself on practicing ethical and honest business; with an emphasis on fostering relationships. MSM views all of our client as well as vendor relationships as valuable long-term strategic alliances and partnerships.

Other Infographics
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How the COVID-19 pandemic has affected depression and anxiety around the world

Infographic | October 8, 2021

A report in The Lancet provides the first global estimates of the impact of the COVID-19 pandemic on mental health in 2020, and suggests an additional 53 million cases of major depressive disorder and 76 million cases of anxiety disorders were due to the pandemic. Even before the COVID-19 pandemic, major depressive disorder and anxiety disorders – which can increase the risk of other health outcomes such as suicide – were major contributors to the global burden of disease, affecting millions of men and women of all ages around the world. This study is the first to assess global impacts of the pandemic on major depressive disorder and anxiety disorders, quantifying the prevalence and burden of the disorders by age, sex, and location in 204 countries and territories in 2020.

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Improving the Employee Experience

Infographic | May 25, 2022

The healthcare workforce has been facing unprecedented challenges, putting new stress on providers to protect their workforce.

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New Survey Confirms Broken State of Healthcare Communications

Infographic | December 4, 2019

The healthcare industry has made many advances over the last few decades, yet one area where innovation is severely lacking is organization-wide communications. One of the most crucial, foundational aspects of the industry that almost single-handedly allows care to happen in the first place happens to be one of the major roadblocks for doctors, nurses, allied health professionals, and staff.

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8 Healthcare Trends for 2020 and Beyond

Infographic | February 5, 2020

What is the best way to identify your target market and pinpoint their pain points? Understand the industry changes impacting them most. In a recent webinar, Definitive Healthcare CEO Jason Krantz reviewed the 8 healthcare industry trends he believes will be most relevant this year—both for healthcare providers and those selling to them. This infographic captures Jason's observations:

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WHO compendium of innovative health technologies for low-resource settings (2021)

Infographic | June 8, 2022

Health technologies are essential for a functioning health system. The response to the global COVID-19

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PII Theft in Healthcare

Infographic | May 26, 2021

Healthcare organizations must do more to authenticate personnel accessing patient data to prevent personal identifiable information (PII) theft and other security breaches. They must improve their defenses by implementing strong multi-factor authentication solutions that adhere to modern security standards like FIDO 2.0.

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Spotlight

Medical Specialties Managers, Inc

Established in 1985, Medical Specialties Managers, Inc. continues to be a leader in the medical group management field. MSM integrates accounts receivable management, practice management, consultation and support services to help medical group practices increase their productivity and profitability. MSM prides itself on practicing ethical and honest business; with an emphasis on fostering relationships. MSM views all of our client as well as vendor relationships as valuable long-term strategic alliances and partnerships.

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