Debunking 10 Common Digital Marketing Myths in Healthcare

December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

Spotlight

Children's Minnesota

At Children's Minnesota, we get to see amazing every day. We have a unique view of children because we see them under the rarest and most challenging of circumstances. We’re reminded daily of what children are truly capable of, and it has changed our perspective. They have much to teach us about optimism, resilience, strength and the capacity for wonder and joy. We celebrate them not for the adults they will be, but for the amazing people they already are. One of the largest pediatric health systems in the United States - with two hospitals Minneapolis and St. Paul, 12 primary and specialty care clinics and six rehabilitation sites.

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The state of healthcare communications

Infographic | October 5, 2021

What are the trends, challenges, and predictions for the future of healthcare communications?Tofind out, we surveyedhundreds ofhealthcare professionals in July 2021fromhospitals and health systems nationwide and found three major takeaways: 1)Communication via unsecure or personalcommunication tools is a concern 2)Clinician burnout has increasedas a result ofthe COVID-19 pandemic.Improved communication could help address the risk 3)New communicationtechnologies are on the horizon. Download the infographic for more information and statistics on the three major takeawaysfrom the2021State of Healthcare Communications report.

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Hacking Healthcare – A Sensitive Industry Under Attack

Infographic | January 8, 2020

Healthcare organizations collect and store vast amounts of personal information, making them a major target for cyber-criminals. Healthcare breaches are especially serious because personal data can, in some cases, mean the difference between life and death. For example, says Carlisle, it could cause medications to become mixed up – or people might fail to get treatment for conditions such as diabetes.

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2021 Health Technology Predictions & Trends

Infographic | September 2, 2021

Healthcare was forever reshaped by the COVID-19 pandemic – now, as 2021 hits full steam ahead, that evolution is set to continue. Let’s explore some of the trends driving healthcare and healthcare technology forward in 2021 and beyond.

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8 Healthcare Trends for 2020 and Beyond

Infographic | February 5, 2020

What is the best way to identify your target market and pinpoint their pain points? Understand the industry changes impacting them most. In a recent webinar, Definitive Healthcare CEO Jason Krantz reviewed the 8 healthcare industry trends he believes will be most relevant this year—both for healthcare providers and those selling to them. This infographic captures Jason's observations:

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How the COVID-19 pandemic has affected depression and anxiety around the world

Infographic | October 8, 2021

A report in The Lancet provides the first global estimates of the impact of the COVID-19 pandemic on mental health in 2020, and suggests an additional 53 million cases of major depressive disorder and 76 million cases of anxiety disorders were due to the pandemic. Even before the COVID-19 pandemic, major depressive disorder and anxiety disorders – which can increase the risk of other health outcomes such as suicide – were major contributors to the global burden of disease, affecting millions of men and women of all ages around the world. This study is the first to assess global impacts of the pandemic on major depressive disorder and anxiety disorders, quantifying the prevalence and burden of the disorders by age, sex, and location in 204 countries and territories in 2020.

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5 Things to Know About the Rapid Acceleration of Digital Health

Infographic | April 15, 2021

A silver lining from the COVID-19 global pandemic is the rapid acceleration of digital health and telemedicine. Check out the top 5 digital health trends in this infographic, courtesy ofReal Chemistry.

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Spotlight

Children's Minnesota

At Children's Minnesota, we get to see amazing every day. We have a unique view of children because we see them under the rarest and most challenging of circumstances. We’re reminded daily of what children are truly capable of, and it has changed our perspective. They have much to teach us about optimism, resilience, strength and the capacity for wonder and joy. We celebrate them not for the adults they will be, but for the amazing people they already are. One of the largest pediatric health systems in the United States - with two hospitals Minneapolis and St. Paul, 12 primary and specialty care clinics and six rehabilitation sites.

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