Debunking 10 Common Digital Marketing Myths in Healthcare

December 5, 2019

With a wealth of information available anytime, consumers and patients take advantage of online resources both during initial research and ongoing care — researching health systems and services, reading physician reviews, and participating in online forums. This isn’t surprising, considering that 89% of consumers turn to a search engine to answer health questions. To reach today’s healthcare customer, personalization and channel placement are key; in other words, you want to meet them where they are. But mastering precision marketing requires top-notch digital campaign strategy.

Spotlight

Med-Trans Corporation

Med-Trans Corporation, headquartered in Dallas, Texas, is a leading national air medical provider focused on establishing partnerships with hospital systems, medical centers and EMS agencies. Med-Trans offers an array of customized air medical program designs including hybrid models, community based models or traditional hospital-based models to our partners. The company’s extensive fleet rapidly delivers teams of highly trained professionals to patients, striving to provide the patient with the best possible outcome.

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New Survey Confirms Broken State of Healthcare Communications

Infographic | December 4, 2019

The healthcare industry has made many advances over the last few decades, yet one area where innovation is severely lacking is organization-wide communications. One of the most crucial, foundational aspects of the industry that almost single-handedly allows care to happen in the first place happens to be one of the major roadblocks for doctors, nurses, allied health professionals, and staff.

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The state of healthcare communications

Infographic | October 5, 2021

What are the trends, challenges, and predictions for the future of healthcare communications?Tofind out, we surveyedhundreds ofhealthcare professionals in July 2021fromhospitals and health systems nationwide and found three major takeaways: 1)Communication via unsecure or personalcommunication tools is a concern 2)Clinician burnout has increasedas a result ofthe COVID-19 pandemic.Improved communication could help address the risk 3)New communicationtechnologies are on the horizon. Download the infographic for more information and statistics on the three major takeawaysfrom the2021State of Healthcare Communications report.

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Hacking Healthcare – A Sensitive Industry Under Attack

Infographic | January 8, 2020

Healthcare organizations collect and store vast amounts of personal information, making them a major target for cyber-criminals. Healthcare breaches are especially serious because personal data can, in some cases, mean the difference between life and death. For example, says Carlisle, it could cause medications to become mixed up – or people might fail to get treatment for conditions such as diabetes.

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Next-gen Laboratory Management for Enhanced Data Analysis

Infographic | May 9, 2023

Explore how next-generation laboratory management techniques can unlock the full potential of laboratory operations for efficient data management and analysis.

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Most Popular Healthcare Supply Chain Trends for Next Five Years

Infographic | August 29, 2022

It’s critical that we drive digitization of supply chains, because without it, there will be no transparency; and without transparency, there will be no accountability.

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Future Trends in Digital Healthcare 2022

Infographic | December 9, 2021

The global digital health market was valued at $96.5 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 15.1% from 2021 to 2028.

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Spotlight

Med-Trans Corporation

Med-Trans Corporation, headquartered in Dallas, Texas, is a leading national air medical provider focused on establishing partnerships with hospital systems, medical centers and EMS agencies. Med-Trans offers an array of customized air medical program designs including hybrid models, community based models or traditional hospital-based models to our partners. The company’s extensive fleet rapidly delivers teams of highly trained professionals to patients, striving to provide the patient with the best possible outcome.

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