How to Optimize Your Conversion Funnel, from ToFu to BoFu

| June 24, 2019

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No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or company is the best fit for your needs based on price, features, quantity — whatever it is that you are looking for.
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Spotlight

Anglo Arabian Healthcare

Anglo Arabian Healthcare is the fastest growing integrated healthcare provider in the UAE. With an ambitious and innovative growth strategy for quality assured clinics, hospitals and tertiary care centers underpinned by world class diagnostics, the intention is to become one of the largest, most clinically respected healthcare providers in the UAE. Established in early 2012 and based in Dubai Healthcare City, the AAH portfolio currently consists of 33 healthcare assets located across the UAE (including Health Bay Polyclinics, Amina Hospitals, Concord Medical Centres, Proficiency Healthcare Diagnostics, Dr Oras Medical Centres, Orchid IVF and Zenith Health and Wellness) that currently include two hospitals, 12 medical centres, diagnostics, a network of laboratories and pharmacies. The group employs over 1,000 people together with more than 120 Doctors.

Spotlight

Anglo Arabian Healthcare

Anglo Arabian Healthcare is the fastest growing integrated healthcare provider in the UAE. With an ambitious and innovative growth strategy for quality assured clinics, hospitals and tertiary care centers underpinned by world class diagnostics, the intention is to become one of the largest, most clinically respected healthcare providers in the UAE. Established in early 2012 and based in Dubai Healthcare City, the AAH portfolio currently consists of 33 healthcare assets located across the UAE (including Health Bay Polyclinics, Amina Hospitals, Concord Medical Centres, Proficiency Healthcare Diagnostics, Dr Oras Medical Centres, Orchid IVF and Zenith Health and Wellness) that currently include two hospitals, 12 medical centres, diagnostics, a network of laboratories and pharmacies. The group employs over 1,000 people together with more than 120 Doctors.

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