Health Technology, Future of Healthcare

WebMD Expands Flagship Medscape Brand with Grupo SANED Acquisition

WebMD Expands Medscape

On March 08, 2023, WebMD Health Corp., a subsidiary of Internet Brands and a provider of information services for healthcare professionals and consumers, announced that it had acquired Grupo SANED, the Spanish market leader for medical and health information services.

Grupo SANED is an industry pioneer for scientific communications, clinical news, medical education, and regulatory advice. The acquisition expands Medscape's presence among healthcare professionals in Spain to include over 200,000 registered nurses, physicians, and pharmacists, as well as 1 million Spanish-speaking consumers.

The acquisition marks a significant expansion for WebMD's global flagship brand, Medscape, which features an exceptional reach of over 6.5 million physicians worldwide. In addition, the transaction secures the company's position as the premier global provider of clinical news, healthcare communications, and education for healthcare professionals.

For more than four decades, Grupo SANED has provided the medical and healthcare industry with research, marketing, publishing, communication, and onsite training. Its partnerships with business schools, universities, and scientific societies, as well as its close collaboration with prestigious academics, have enabled the development of highly regarded accredited training, which has been instrumental in fostering member loyalty.

Medscape's strategic growth plan is advanced with this transaction, which follows similar acquisitions of country-specific clinical and health information providers that target healthcare professionals, such as MGP in the UK in 2021, Coliquio in Germany in 2020, and MediQuality in Benelux in 2018. Grupo SANED will now operate as an independent subsidiary of WebMD.

About Medscape

Medscape, headquartered in New York, is a major online platform for physicians and healthcare professionals worldwide. With over 30 specialty sites for physicians, and additional sites for medical students, nurses, pharmacists, and dentists, it offers essential point-of-care drug and disease information, expert perspectives, medical news, professional education, and CME. The platform aims to enhance patient care by providing physicians and healthcare professionals with comprehensive clinical resources and information.



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