SWORD Health | July 05, 2022 | Read time : 1 min


Sword Health, the fastest growing digital musculoskeletal (MSK) solution on the market, announced that it is launching a new brand that reflects its  mission to free 2 billion people from pain. This change comes at an immense time of progress for the company as it sets its sights on growth in 2023.

The new brand position is communicated through a redesigned institutional as well as a modernized logomark composed of two circular shapes representing the company’s focus  on every member’s unique journey to a healthier life – the outlined circle represents prevention, and the filled circle treatment. The company will also be softening the look and feel of its digital applications, including the digital therapist and member app. Additionally, its color palette, iconography, photography, member experience, and apparel have all undergone a strategic upgrade to reflect the evolution of Sword Health.   

"We are announcing the beginning of a global movement to free the world from pain. It's more than just a new look and feel to us, it's the culmination of years of research and development, aimed at supporting the core goal of healing people’s pain. We're confident this movement expresses both the transformation of our company as a whole and the future of a pain-free world."

Virgilio Bento, Founder and CEO of SWORD Health

Sword Health believes in the power of people to recover at home, without resorting to surgeries or opioids. Since launching in 2015, Sword Health has worked with insurers, health systems and employers worldwide to make high quality physical care accessible to everyone. Sword Health is setting a new standard for clinical outcomes: the company’s results are of a higher quality than the traditional model, and it is delivering real cost savings to their customers while helping their employees heal quickly and safely.

About Sword Health

Sword Health is the world’s fastest growing digital musculoskeletal (MSK) care provider, on a mission to free 2 billion people from acute, chronic, and post-surgical pain. It is the first digital solution to pair its members with a licensed physical therapist and the Sword Health Digital Therapist, to deliver a clinically-proven, personalized treatment plan that is more effective, easier, and less expensive than the traditional gold standard of care. Sword Health believes in the power of people to recover at home, without resorting to imaging, surgeries or opioids. With the preventative care delivered through Sword+, it is the industry's only end-to-end digital MSK solution. Since launching in 2015, Sword Health has worked with insurers, health systems, and employers in the U.S., Canada, Europe, and Australia to make high quality musculoskeletal care accessible to everyone. 


In our last healthcare industry report, we looked at Healthcare’s Location Data Crisis. Our analysis of more than 15,000 facility and physician online listings showed that 48% of healthcare listings contained basic address errors that could misdirect patients. Even more problematic was the fact that 32% of facilities and physicians lacked an online local listing altogether - that’s 3.6x greater than the unlisted average 8.68% of other businesses. For this report, we followed up our analysis of the industry’s patient-facing data crisis with an exploration of the online patient journey.


In our last healthcare industry report, we looked at Healthcare’s Location Data Crisis. Our analysis of more than 15,000 facility and physician online listings showed that 48% of healthcare listings contained basic address errors that could misdirect patients. Even more problematic was the fact that 32% of facilities and physicians lacked an online local listing altogether - that’s 3.6x greater than the unlisted average 8.68% of other businesses. For this report, we followed up our analysis of the industry’s patient-facing data crisis with an exploration of the online patient journey.

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