Health Technology, Digital Healthcare
Johnson and Johnson | September 15, 2023
Johnson and Johnson's brand identity communicates the company's bold healthcare innovation while staying true to its global patient care.
Leveraging advanced medicine and technology, the company proactively tackles complex diseases with more innovative, less invasive, and personalized solutions.
The company plans to gradually implement the new logo, colors, and font across all its materials, product packaging, and branding assets.
Johnson and Johnson is currently revitalizing its brand and consolidating its MedTech and pharmaceutical segments under the unified name of Johnson and Johnson, demonstrating a steadfast commitment to healthcare innovation and addressing the most challenging health issues.
The announcement signifies a pivotal moment in Johnson and Johnson's evolution as the company harnesses its extensive knowledge of innovative medicine and cutting-edge medical technology. This strategic move aims to proactively address, treat, and ultimately find cures for intricate diseases while simultaneously ushering in solutions characterized by heightened intelligence, reduced invasiveness, and greater personalization, marking a significant stride toward reshaping the future of healthcare.
The company's two major segments will become more closely associated with the Johnson and Johnson brand. Over time, Janssen, the company's pharmaceutical part, will assume the name Johnson and Johnson Innovative Medicine, while the medical technology segment will retain the Johnson and Johnson MedTech designation.
The pharmaceuticals segment leads the way in advancing healthcare, pioneering treatments to reshape the future of well-being. Johnson and Johnson Innovative Medicine combines a compassionate scientific approach to effectively confront the most complex diseases in oncology, immunology, neuroscience, cardiovascular, pulmonary hypertension, and retina to develop future medications. Simultaneously, the medical technology segment dedicates itself to addressing the most pressing healthcare challenges through innovations at the nexus of biology and technology.
Vanessa Broadhurst, Executive Vice President of Global Corporate Affairs, stated,
Our Johnson and Johnson brand identity communicates our bold approach to innovation in healthcare while staying true to the care we have for our patients around the world.
[Source: Business Wire]
The updated Johnson and Johnson logo, featuring letters drawn in a single stroke for added contrast and a sense of unexpectedness, embraces both long and short versions, with the 'J&J' abbreviation gaining prominence, especially in digital contexts. The color palette leans toward a refreshed and contemporary red, symbolizing the company's agility in responding to health challenges and evolving with the times. The revamped ampersand now signifies global recognition, openness, and the connections that breathe life into the brand's purpose. In terms of art direction, elements such as illustration and photography have undergone careful curation to evoke energy, optimism, and inclusivity, presenting a distinctive approach within the healthcare domain.
Business Wire | September 29, 2023
Barbara Buttchen has been named National Caregiver of the Year by Maxim Healthcare Services (Maxim), a national provider of home healthcare, personal and behavioral care. Buttchen, a nurse in Maxim’s Madison, Wisconsin office was presented with the John “Doc” Langley National Caregiver of the Year award alongside colleagues and fellow nominees during a ceremony in Baltimore, Maryland on September 19.
“Barbara makes such a difference in the lives of her patients and their families every day,”
said Maxim’s Chief Executive Officer, Jarrod DePriest.
We deeply admire Barbara’s dedication to providing quality compassionate in-home care and we are thrilled to present her with this much-deserved recognition.
[Source – Business Wire]
Selected by a panel of judges for her impactful contributions to the home healthcare community, Buttchen has worked as a nurse for more than 50 years. Described by her colleagues as one of the most selfless, caring, kind, and hard-working individuals, Buttchen prioritizes others’ well-being more than her own. She currently lives with lymphoma but keeps a positive attitude and is always looking for ways to serve others. She extends caregiving to her personal life with activities such as delivering Meals on Wheels to individuals in need, providing care to a friend that has Alzheimer's, and also lending her expertise to a friend’s husband that is wheelchair bound while they travel, so that the vacation can be safe and enjoyable.
During the ceremony Barbara shared, “I wanted to be like Florence Nightingale. That’s how I want to be known and live my life. Before I lay my head down on the pillow, I want to make rounds one more time, with the lantern, to see if there’s someone that needs my care. Thank you so much for this honor.”
Maxim’s Caregiver of the Year Award Program, which is celebrated annually, recognizes the nurses, home healthcare aides and behavioral direct care workers who all play a vital role in providing compassionate, holistic care for patients who are both medically fragile and who require behavioral and community support. Learn more about Buttchen’s story, here.
In addition to honoring Buttchen, Maxim also celebrates another significant milestone this year – providing 35 years of compassionate, holistic home healthcare for patients. DePriest, who has been with Maxim since 1998 and first started with the company as a healthcare recruiter, lauds the Maxim team for this accomplishment.
“The healthcare industry has continued to rapidly grow and evolve, and likewise so has Maxim,” said DePriest. “As a mission-driven company, we are passionate about our work and improving the lives of our patients, their families and the communities we serve nationwide. I want to thank our exceptional team for their commitment and service, and to our patients and their families that have welcomed us into their homes.”
Omega Healthcare | October 13, 2023
Omega Healthcare Launches Omega Digital Platform (ODP): Advanced technology-driven solutions designed to ease administrative burdens and improve financial performance for healthcare organizations.
Leveraging artificial intelligence, robotic process automation, machine learning, bots, and natural language processing, ODP enhances efficiency and accuracy in revenue cycle functions.
Achievements include over 95 percent accuracy in coding, a 30 percent decrease in accounts receivable days, a 10-20 percent improvement in collections, and a significant reduction in denial rates.
Omega Healthcare has launched its Omega Digital Platform (ODP), featuring advanced technology-driven solutions to alleviate healthcare organizations' administrative burdens and enhance their financial performance. Leveraging its expertise in domains such as artificial intelligence, robotic process automation, machine learning, bots, and natural language processing, Omega Healthcare's innovative solutions are designed to boost efficiency and accuracy within critical revenue cycle functions significantly.
By minimizing the need for extensive human intervention, clients can reallocate resources, elevate employee and patient satisfaction, and drive improved financial outcomes. Omega Healthcare, renowned for its partnership with provider organizations across the United States, empowers them to attain impressive results, including a reduction in coding costs with an accuracy rate exceeding 95 percent, a substantial 30 percent decrease in accounts receivable (A/R) days, a notable 10-20 percent improvement in collections, and a significant drop in denial rates.
The PREDICT workflow engine, an integral part of the ODP, harnesses AI-driven solutions, incorporating advanced proprietary algorithms and comprehensive datasets. PREDICT equips clients to proactively address issues, averting potential challenges through its predictive capabilities, preventive measures, and intelligent task prioritization.
Additionally, implementing an automated digital workforce through Robotic Process Automation (RPA) streamlines client operations, reducing the burden of repetitive tasks while enhancing precision. This optimization improves efficiency and liberates staff and healthcare providers to dedicate their efforts to more strategic responsibilities and direct patient engagement.
The Omega Digital Platform (ODP) offers comprehensive Revenue Cycle Management Solutions that encompass Patient Access, Mid-Revenue Cycle, and Business Office functions, providing clients with the means to mitigate revenue leakage. In today's healthcare landscape, where denials and compliance regulations can pose substantial financial challenges, effective revenue cycle management (RCM) is paramount. With its cutting-edge claims management system and purpose-built technologies, Omega Healthcare equips organizations to optimize their revenue cycles. Whether supplementing existing processes or overseeing the entire revenue cycle, Omega Healthcare's solutions help prevent denials, enhance coding quality and compliance, and bolster cash flow.
This significant development was unveiled at the American Health Information Management Association 2023 Annual Conference. Omega Healthcare is actively participating at AHIMA23 (Booth 311) and is co-presenting its successful utilization of technology in collaboration with physicians at a prominent regional hospital to enhance coding compliance and financial outcomes. This reflects Omega Healthcare's ongoing commitment to advancing healthcare operations and financial success.