Turning Point

Medical Devices

Camelot | June 06, 2022

After a rigorous agency selection process, Camelot Strategic Marketing & Media has been chosen as media buying and planning agency for healthcare technology company Cue Health (“Cue”) as it aims to pioneer the digital transformation of healthcare, beginning with diagnostics. The scope of Camelot’s work for Cue includes integrated media planning and buying across Cue’s growing diagnostic platform, aimed at providing better patient outcomes by delivering on...

Health Technology

SSCG Media Group | November 23, 2020

SSCG Media Group, one of the business' biggest healthcare media arranging and purchasing organizations, reported the dispatch of ChannelDX™, a media channel arranging device zeroed in on healthcare experts (HCPs). It was co-created as a team with Nielsen. ChannelDX™ will empower SSCG planners to recognize the ideal channel blend for customer crusades, improve the proficiency of venture systems, and drive...

Healthcare IT News | April 03, 2020

Connected medical devices and the Internet of Things have become major areas of both promise and concern for hospitals in recent years. They generate key clinical data – and can enable timely and life-saving interventions – but they also pose serious safety and security implications when improperly configured Slowly but inevitably, the medical device landscape is changing – and in a positive direction. Historically, the ordering, recording and adjudicating of medical devices at...

Health Technology, Medical Devices

Koelsch Communities | February 06, 2023

Koelsch Communities made a significant announcement recently regarding an investment in its tech-forward future. The company has decided to develop a partnership with August Health to integrate the latter's innovative resident care platform across its portfolio of over 40 communities in eight states. Aaron Koelsch, President and CEO of Koelsch Communities, remarked, "Investing in technology that improves how we serve residents, their families and our dedicated team memb...