LeadMD is the #1 performance marketing consultancy that leverages best-in-class technology to make your vision actionable and your outcomes measurable. Breaking down the typical siloes of technology and strategy, LeadMD collaborates with clients to increase revenues, align teams and engage ideal customers. We’ve helped more than 3,500 high-growth companies succeed by building revenue engines that scale on top of marketing and sales platforms like Marketo , Adobe, Salesforce.com and dozens of others.

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More

Events

Related News

Health Technology

TEXAS CHILDREN'S HOSPITAL AND BAYLOR COLLEGE OF MEDICINE COVID-19 VACCINE TECHNOLOGY SECURES EMERGENCY USE AUTHORIZATION IN INDIA

Texas Children Hospital | December 29, 2021

news image

Texas Children's Hospital and Baylor College of Medicine announced today that CORBEVAX™, a protein sub-unit COVID-19 Vaccine, whose technology was created and engineered at its Center for Vaccine Development (CVD), has received Emergency Use Authorization (EUA) approval from the Drugs Controller General ofIndia(DCGI)to launch inIndiawith other underserved countries to follow. Dubbed "The World's COVID-19 Vaccine", it uses a tradi...

Read More

Health Technology

ABSOLUTE SOFTWARE NEW APPLICATION HEALTH MONITORING EXTENDS CYBER RESILIENCE TO LEADING ENDPOINT SECURITY AND PRODUCTIVITY APPLICATIONS

Business Wire | November 02, 2023

news image

Absolute Software™, the leading provider of self-healing, intelligent security solutions, today announced the launch of Absolute Application Health. This new feature empowers digital enterprises to strengthen cyber resilience and boost end user productivity with the industry’s most resilient application health monitoring capabilities. With this latest innovation to the company&r...

Read More

FDA WARNS AGAINST MALARIA DRUG'S COVID-19 USE OUTSIDE HOSPITALS

FDA | April 24, 2020

news image

The U.S. Food and Drug Administration on Friday cautioned against the use of malaria drug hydroxychloroquine, touted by President Donald Trump, in COVID-19 patients outside of hospitals and clinical trials, citing risks of serious heart rhythm problems. The decades-old drug has been called a “game changer” by Trump in the fight against the novel coronavirus and anecdotal reports that it may provide some benefit have spurred sales of the drug. Within hours of Trump&rsquo...

Read More

Digital Healthcare

LINUS HEALTH ANNOUNCED ITS ACQUISITION OF KINESIS HEALTH TECHNOLOGIES

Linus Health | March 31, 2022

news image

A boston-based digital health firm, Linus Health, focusing on brain health, announced the completion of its purchase of Kinesis Health Technologies, a Dublin-based market leader in assessing physical performance in older persons. The two firms share a commitment to advancing preventive health screening via cutting-edge machine learning and generally accessible digital devices. Given the recognized link between physical and mental function, the acquisition will enhance Linus Health's...

Read More
news image

Health Technology

TEXAS CHILDREN'S HOSPITAL AND BAYLOR COLLEGE OF MEDICINE COVID-19 VACCINE TECHNOLOGY SECURES EMERGENCY USE AUTHORIZATION IN INDIA

Texas Children Hospital | December 29, 2021

Texas Children's Hospital and Baylor College of Medicine announced today that CORBEVAX™, a protein sub-unit COVID-19 Vaccine, whose technology was created and engineered at its Center for Vaccine Development (CVD), has received Emergency Use Authorization (EUA) approval from the Drugs Controller General ofIndia(DCGI)to launch inIndiawith other underserved countries to follow. Dubbed "The World's COVID-19 Vaccine", it uses a tradi...

Read More
news image

Health Technology

ABSOLUTE SOFTWARE NEW APPLICATION HEALTH MONITORING EXTENDS CYBER RESILIENCE TO LEADING ENDPOINT SECURITY AND PRODUCTIVITY APPLICATIONS

Business Wire | November 02, 2023

Absolute Software™, the leading provider of self-healing, intelligent security solutions, today announced the launch of Absolute Application Health. This new feature empowers digital enterprises to strengthen cyber resilience and boost end user productivity with the industry’s most resilient application health monitoring capabilities. With this latest innovation to the company&r...

Read More
news image

FDA WARNS AGAINST MALARIA DRUG'S COVID-19 USE OUTSIDE HOSPITALS

FDA | April 24, 2020

The U.S. Food and Drug Administration on Friday cautioned against the use of malaria drug hydroxychloroquine, touted by President Donald Trump, in COVID-19 patients outside of hospitals and clinical trials, citing risks of serious heart rhythm problems. The decades-old drug has been called a “game changer” by Trump in the fight against the novel coronavirus and anecdotal reports that it may provide some benefit have spurred sales of the drug. Within hours of Trump&rsquo...

Read More
news image

Digital Healthcare

LINUS HEALTH ANNOUNCED ITS ACQUISITION OF KINESIS HEALTH TECHNOLOGIES

Linus Health | March 31, 2022

A boston-based digital health firm, Linus Health, focusing on brain health, announced the completion of its purchase of Kinesis Health Technologies, a Dublin-based market leader in assessing physical performance in older persons. The two firms share a commitment to advancing preventive health screening via cutting-edge machine learning and generally accessible digital devices. Given the recognized link between physical and mental function, the acquisition will enhance Linus Health's...

Read More

Resources

resource image

Digital Healthcare, Medical Devices

Transforming Patient Records: Impact of Top 10 EHR Tools

Article

Events

C-Suite On Deck

Responsive image

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an acc

Read More