Q&A with Bill Gianoukos, CEO at Goodpath

Media 7 | September 14, 2021

Bill Gianoukos, Co-founder and CEO of Goodpath, started Goodpath in 2018 with a mission to improve the ‘Quality Of Life’ for those suffering from chronic conditions. He is also a Mentor at Techstars, and an Investor at Wappier: Intelligent Revenue Management.

We miss sleep. We ‘walk it off’ again and again. We live on a pill and a prayer. And all the while, these nagging issues become something that compound, ultimately impacting everything else in our bodies (and multiplying those quality-of-life issues).



MEDIA 7: Could you please walk us through your professional journey of over two decades and what brought you to this specific career path?
BILL GIANOUKOS:
I started my career in engineering, focusing on software and solutions. After a few years, I went on to co-found HeyWire. The company’s platform allowed businesses to chat with their customers in seamless, two-way texts, even from a landline. It opened modes of communication that larger corporations didn’t have reliable access to before, and I went on to sell Heywire to Salesforce in 2014. It's now the Salesforce LiveMessage system. After HeyWire, Carl Nehme and I founded TrumpIt, an augmented reality application that allowed users to send photo and video messages. That platform gained more than a million followers in a single year and was purchased by Wayfair in 2016. The company went on to use the app’s AR technology so shoppers could visualize purchases in their space. Carl and I moved to Wayfair, too, where I led product strategy and development for the biggest mobile app team in Boston. Then I had an experience that changed everything. I’m a first-generation American. When my parents moved to the States from Greece, they had to learn a lot while raising me and my sister.

We’re a close family but navigating the world together in this way made us that much closer. So, when my mother was diagnosed with stage 4 brain cancer, we were just floored. That experience was a powerful and deep dive into the American healthcare system. All my years of startup and technology experience taught me to ask questions about everything. Those questions helped add more than two years to my mother’s life, but they also exposed me to a mountain of inefficiencies in our current system. We tend to treat illnesses, but there’s very little conventional treatment to address the factors that can lead to those illnesses. So, I got to work with TrumpIt co-founder Carl Nehme and Dr. Akl Fahed, a cardiologist and scientist at Massachusetts General, to start Goodpath. It’s a mission-driven company aimed at improving Quality Of Life and, honestly, to help people like my own mother take care of themselves in those areas conventional medicine often ignores.


M7: Goodpath’s mission is to improve the ‘Quality Of Life’ for those suffering from chronic conditions. Could you please elaborate on this?
BG:
Have you ever had to stop washing dishes because of the pain in your lower back? Ever had to duck out of an event because of the cramping in your stomach? How many extra coffees have you had this month because you missed out on a few hours of sleep? Those are quality-of-life issues. They’re not emergencies, and they’re not occasional ailments you can cure with an aspirin. They’re somewhere in between, but they’re strong enough to have a real impact on your day-to-day life. That’s what we aim to improve. We do that through integrative care. It’s the medical term for “we treat the whole person” and it’s how we operate. For instance, if you’re in a Goodpath program for back pain, we’re not just treating flare-ups. We’re journaling your experience. We’re accounting for stress. We’re doing yoga and region-specific exercises to loosen muscles. We’re adjusting diets. We’re looking at proven supplements that can help along the way. So, by getting our clients to be proactive in this way – to look at their pain, digestive, and sleep issues in a comprehensive manner – they start taking the initiative to address those quality-of-life issues. No more ducking out of parties, and you can even help with the dishes afterward.


Marketers know all about this because the best marketers are the ones who can honestly put themselves in their customers’ shoes.



M7: Could you please shed some light on Goodpath’s entry in the upcoming ‘Health and Wellness Web Seminar Series’ with Employee Benefit News & Employee Benefit Adviser, in September 2021?
BG
: Absolutely. We’re very fortunate to be able to partner with Employee Benefit News on this project. The web seminar will focus on whole-person care – not as a replacement to conventional care, but as a complement to it. We’ve found that the cost of musculoskeletal treatments is going to rise significantly in the coming years, so we’re sharing with employers how they can curb some of those costs and provide a benefits package that keeps their employees healthier. There are some really bright minds from Goodpath giving the presentation, and you can sign up here. The date is  Tuesday, September 21, 2021.


M7: What might be the reason that chronic conditions such as back pain and digestive issues are undertreated? To what extent has the COVID-19 pandemic aggravated these disorders?
BG:
It’s that in-between scenario again. Primary care physicians only have so much bandwidth, and since most folks don’t go to a doctor until they’re ill, these conditions often go undertreated. Sometimes you’ll see a specialist, but that’s often disconnected from your primary care in a way that removes it from your general care equation. So, we tend to let these things go. We miss sleep. We ‘walk it off’ again and again. We live on a pill and a prayer. And all the while, these nagging issues become something that compound, ultimately impacting everything else in our bodies (and multiplying those quality-of-life issues). And the pandemic is a big driver in the increase of these conditions. Many people are working from home. Stress levels are outrageous. Global studies are proving that sleep issues are widespread because of the pandemic. All that leads up to lost sleep, lots of slouching, poor digestion, and a boatload of stress, which further contributes to pain, digestive issues, and sleep loss. It’s a vicious, vicious cycle.


Many people are working from home. Stress levels are outrageous. Global studies are proving that sleep issues are widespread because of the pandemic.



M7: What are the major advertising and marketing tools you use to hike up the brand awareness of your company?
BG:
Glad you asked! Follow us on Twitter and LinkedIn. Seriously though, we have a fantastic CMO on board who is guiding our multi-channel approach. We keep expanding our awareness marketing with more webinars, conferences, PR, inbound, etc. We’re a research-backed company, so we’re also providing industry-relevant reports (you can see our studies on MSK costs and sleep on our website).  We also have some excited clients who help with person-to-person and company-to-company word of mouth.


M7: It is said that “Empathy is one of the greatest tools of business.” and Goodpath exemplifies it. Could you please share your perspective with our readers starting with their careers?
BG:
There’s truth in that statement. Marketers know all about this because the best marketers are the ones who can honestly put themselves in their customers’ shoes. Good doctors are often ‘good doctors’ because they have empathy. The teachers you remember most are the ones who connected learning to your life. If you’re just starting out in any field, my advice is simple: always try to understand – and empathize with – whoever it is you’re serving. Emulating a hero CEO is fine. Honing your ‘boss energy’ is fine. But if you don’t do your work with your end-user in mind (and at heart), you’ll miss the mark every time.

ABOUT GOODPATH

Goodpath improves the quality of life for members and reduces costs for employers through a personalized, technology-driven, and comprehensive approach to common health conditions, including MSK, Sleep, and Digestive Health. They improve the lives of people managing common health conditions with personalized self-care programs that are easy to use and doctor-approved.

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Avail Reaches Significant Network Expansion Milestone with the Signing of its 50th MedTech Contract

Avail Medsystems | August 05, 2022

Avail, the digital hub of the operating room enabling the medical technology and healthcare industries to work smarter to advance patient care, announced the addition of a 50th MedTech organization to its telepresence network. With the signing of this contract, the Avail platform is poised to enable hundreds of thousands of people to collaborate, educate, and share surgical and MedTech expertise between operating rooms and remote locations in real time. "The Avail platform was built to connect the MedTech industry more frequently, efficiently and seamlessly to surgeons and interventionalists, enabling them to work together more closely to advance medicine. With this exciting milestone, the digital evolution of MedTech is well underway. Many of our MedTech partners are integrating Avail into their daily processes to expand the productivity and reach of their commercial teams, thus helping representatives to better engage with customers and support their success." Daniel Hawkins, CEO of Avail For some of the world's largest and most respected MedTech companies specializing in devices for neurosurgery, interventional cardiology, interventional radiology, vascular surgery, and orthopedic surgery, among others — Avail has positively changed business practices in myriad ways. These include enabling faster product training and expanded reach for field teams, dramatically increasing the time they have available to sell products and support live procedures. In addition, MedTech companies and surgeons have realized the mutual benefits of using Avail to collaborate during unplanned cases when field representatives are unable to reach remote locations to join in person. With skyrocketing travel costs and staff shortages, Avail's approach to collaboration has allowed physician education and product launch programs not only to continue, but to operate more efficiently and rapidly. Other uses include enabling the acceleration of product innovation by allowing engineering and R&D teams to better connect with providers. "As far as technology goes, the Avail experience has completely raised the bar for our Professional Education Programs — Avail makes us look good," stated John Vogrin, Senior Manager, Surgical Care Services for Cochlear Americas. "But more importantly, using Avail has allowed Cochlear to reduce travel for members of our sales team and give them back countless hours of their personal lives while improving the training experience and shortening the time it takes to complete. It's a win-win-win-win for our company, employees, customers, and their patients." Avail's footprint of consistent, purpose-built hardware in procedure rooms, along with integrated software created for that hardware, serves as the foundation of the company's surgical telepresence platform. The mobile Avail console includes edge-based computing and a large display monitor and is connected securely to the cloud to stream high-quality audio, video, and surgical imaging to remote participants in a HIPAA-HITECH protected environment. "Future-forward MedTech companies and healthcare systems not only need better, faster means of collaboration, but they want a way to share their own software capabilities to and from the OR," stated James Domine, CTO of Avail. "Avail's consistent hardware footprint provides eyes and ears into the operating room and will also enable the sharing of applicable third-party software capabilities, including AI and machine learning, which can be displayed on the large Avail console monitor to further elevate the collaborative experience. This can help improve processes and speed the adoption of new products that better meet the changing healthcare environment." News of the 50th MedTech contract follows Avail's recent announcements of another company expansion and a partnership with the Stroke Thrombectomy and Aneurysm Registry (STAR), which enables participating neurosurgeons to collaborate and share expertise, regardless of their locations. About Avail Medsystems Avail enables the MedTech industry and healthcare providers to work together more often and more efficiently, harnessing expertise and technology in and out of the OR to accelerate the innovation, adoption, and reach of tools and techniques to improve patient care. Avail does this by placing a consistent, mobile, hardware platform with integrated software into operating rooms, audibly and visually connecting remote participants and serving as the hub for advanced digital capabilities including AI and machine learning, in a secure cloud-based digital telepresence network. Today, 50 MedTech organizations have contracted with Avail to rethink commercial models, reduce inefficiencies, and enhance the reach and timeliness of collaboration. Avail was founded in 2017 by MedTech veterans with a vision to leverage Silicon Valley technology expertise to evolve the industry and enable MedTech and healthcare to deliver the best care possible. Avail.io

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