You Won’t Believe What Medicare Just Did on Patient Engagement!

Health Technology, Digital Healthcare

Article | August 21, 2023

Since ChatGPT’s launch in November 2022, artificial intelligence (AI) tools have become disruptive to nearly every industry. While there's been controversy about whether AI would benefit the healthcare industry, it has proven to be just as capable in healthcare as in other sectors. In the medical field, there is reason to believe AI tools may be an even more reliable and useful resource than other sectors. Medical students have been panicking over AI's threat to their career prospects. But as these systems mature, the experts increasingly believe that AI may serve as a counterpart to human medical expertise rather than a threat. How AI Tools Are Expected to Aid Medical Professionals? Again and again, as the debate over modern AI tools rages on, we encounter the analogy of the calculator. No one feels threatened by calculators, not even professional mathematicians. Instead of throwing up their hands, math experts embrace the power of these now archaic computerized devices. If the experts are correct, this may be similar to the future of the alliance between AI and humans. According to the designers and programmers who understand how these systems work as well as how information technology tends to progress, AI can be expected to help the medical profession in the following ways: Cosmetic Surgery Consultations One of the farthest-reaching applications we see develop is in consultations for plastic surgery and similar applications. Perhaps one of the easiest aspects to understand is hair-loss consultations. In our practice, we use a device known as HairMetrix, which uses an AI-driven analytical system to help determine what is causing a patient to lose their hair and which treatment options would be the most effective. Because it is AI-driven, it is fully based on visual scans and is completely non-invasive. Just like this, AI can be used in an abundance of other ways to minimize the use of exploratory surgery and improve healthcare outcomes. Improved Diagnostics Artificial intelligence is already helping medical providers deliver diagnoses more quickly. These tools can identify anomalies that might otherwise take human hours or even weeks to identify. This has improved the rate of cancer detection, among other things, which will predictably improve survival rates. Developing New Pharmaceuticals The development of new medicines is notoriously slow. Not only is testing a painstaking process, but even seeking FDA approval can take years. AI is expected to help the development of pharmaceuticals through simulation on the molecular level, allowing researchers to see how the active mechanisms in a drug will work in the body. Improved Administrative Efficiency In the medical field, administrative tasks are notoriously slow. It is believed that generative AI will be able to automate many administrative functions and innumerable office chores. It could streamline sorting patient files, accelerate the interpretation of data, and much more. Patient Access In an area where information technology is already improving patients' lives, access to medical advice is still a bottleneck in the system. AI tools have the potential to slowly bridge the gap in health disparities. Combined with the power to diagnose, this could dramatically increase the capability of online patient portals. Of course, this list of anticipated AI capabilities is far from exhaustive. Researchers and medical professionals have high hopes for these tools, and some are already proving to be more than mere speculation. In a world where AI is reshaping industries at an unprecedented pace, the healthcare sector stands poised to benefit significantly from this technological revolution. From streamlining administrative tasks to revolutionizing diagnostics, the potential of AI in medicine is vast and diverse. As we witness AI-enabled tools like HairMetrix, enhancing the cosmetic surgery consultations and AI algorithms expediting diagnostic accuracy, it's clear that we are only at the beginning of a healthcare transformation that is set to improve patient care, increase survival rates, and revolutionize medical practices.

Health Technology, Digital Healthcare

Article | August 16, 2023

Electronic medical records (EMR) conferences are vital for professionals who wish to stay updated on latest healthcare innovations. Join industry experts to tackle challenges and seize opportunities. Electronic medical records (EMR) are digital versions of patients’ medical information. These can be managed, accessed, and shared by authorized healthcare providers within a single healthcare organization. Staying informed with the latest updates on EMR conferences is crucial for healthcare providers, administrators, and IT professionals responsible for implementing and maintaining these systems. Attending these conferences offers the opportunity to keep up with the latest trends and technologies, network with experts, earn continuing education credits, and enhance professional development in the rapidly-evolving healthcare landscape. Explore the EMR conference schedule and highlights for the healthcare industry, featuring the best EMR conferences for medical professionals with a focus on digital health, electronic patient records, and other notable advancements. Attend these top events to stay informed and connect with industry experts: 1.MedInfo 2023 July 8 to 12 | Sydney MedInfo, a health informatics event with the theme ‘The Future is Accessible’, will take place at the International Convention Centre (ICC). The conference aims to explore digital healthcare beyond borders and will feature 700 keynote speakers addressing over 3,000 delegates from more than 50 countries. The event will cover a diverse range of topics, with particular emphasis on nursing and digital health. 2.e-Health 2023 Conference and Tradeshow May 28 to 30 | Toronto e-Health, a premier event for Canadian digital health professionals, will be held at Beanfield Centre. Committed to making a difference in health and healthcare delivery, this annual conference & tradeshow has remained a vital epicenter of digital health discussion and debate since 2000, attracting a diverse line-up of in-demand speakers, expert panelists, presenters, and leading-edge exhibitors. Attendees can expect a wonderful platform to learn, connect, and engage with peers both nationally and globally, along with networking and knowledge-sharing opportunities. 3. Digital Healthcare World Congress 2023 May 23-24 | London Digital Health World Congress 2023, slated to take place at Kensington Conference & Event Centre, will feature discussions on various medical and mobile technologies such as e-health, m-health, telehealth, telemedicine, genomics, biotech, life sciences, healthtech, genetics, pharma, and healthcare IT. This event will be crucial for healthcare professionals looking to gain insights into the latest developments in electronic medical records. 4. 11th International Conference on Internal Medicine & Patient Care July 20-21 | Florida The conference aims to explore the latest developments and advancements in the field of internal medicine through the theme of ‘Current Research and Advances in Internal Medicine’. It will cover topics such as dermatology, cosmeceuticals, and laser treatments, with a significant scientific session on ‘Electronic Medical Record and Disease Management’. Attendees can take advantage of opportunities to present their research, learn about career development, and gain insights into the latest tools & technologies. The conference promotes collaboration among young researchers and offers a chance to interact with peers and established leaders globally. 5. openEHR Conference June 6 | Barcelona openEHR aims to bring together healthcare professionals, medical informatics experts, care providers, researchers, authorities, regulators, and service providers. The event's theme 'No time to waste: building the lifelong, patient-centric EHR,' emphasizes raising awareness about the current state of semantic interoperability in healthcare. The objective is to enable different healthcare systems and applications to share and utilize patient data seamlessly and accurately, irrespective of the technology used, to create patient-centric electronic records that can be accessed and used throughout a patient's lifetime. 6. Oracle Health Conference September 18-20 | Las Vegas Attend the Oracle Health Conference to discover how Oracle Health is revolutionizing healthcare technology. Formerly known as the Oracle Cerner Health Conference, this event features innovative product demos, education sessions on industry challenges, and networking opportunities with like-minded peers. Gain insights into how technology can improve patient outcomes, enhance clinical efficiency, and drive innovation in healthcare organizations. 7. Electronic Medical Records Boot Camp August 21-22 | Virtual The upcoming Electronic Medical Records Boot Camp invites attendees to gain valuable insights into biostatistical methods for analyzing EMR data. This intensive two-day program features seminars and hands-on analytical sessions, providing attendees with an overview of electronic health data opportunities, statistical challenges, and the latest techniques related to electronic medical records. The program aims to help attendees leverage electronic medical records for better healthcare outcomes. 8. The Healthcare Innovation Congress June 20 – 22, 2023 | Washington, DC The Healthcare Innovation Congress (thINc360), formerly known as The World Health Congress, aims to bring together executives from a wide range of healthcare sectors. Over the course of three days, the conference will offer tailored educational experiences specifically designed for executives representing healthcare professionals, health plans, and hospitals. 9. Digital Health Transformation Summit 2023 May 22-24 | Chicago This event aims to highlight how innovation is driving change across the healthcare industry, leading to gains in quality, affordability, accessibility, and sustainability. The panel of Modern Healthcare's Top 25 Innovators will discuss the latest innovative projects, products, and developments in healthcare, including the use of AI to leverage the abundance of patient data from EHRs and digital tools for improved diagnoses, treatments, and disease prevention. 10. World Medical Innovation Forum June 12-14 | Boston World Medical Innovation Forum (WMIF) is a global event that brings together leaders in healthcare investment, technology, manufacturing, and regulation at Westin Boston Seaport District. The forum, presented by Mass General Brigham and Bank of America, aims to advance patient-benefitting technologies by exploring the promise of new patient care and addressing the challenges to their development and investment. The ultimate goal is to find solutions to medical, operational, and economic challenges to benefit patients, providers, and healthcare organizations at the earliest feasible time. 11. Bits & Pretzels Healthtech June 20-21 |Munich Conference will focus on technology-driven healthcare innovation and its potential to enhance patient outcomes. The conference will explore the patient journey from prevention to aftercare, with a focus on technology's role in driving innovation. Attendees will examine how new technologies such as AI, bio 2.0, and IoT ingestible can improve healthcare delivery. 12. IHI Patient Safety Congress May 22-24 | Maryland Organized by the Institute for Healthcare Improvement (IHI), the event, which will take place at National Harbor, aims to bring individuals together who are passionate about ensuring safe and equitable care for patients in all settings, including hospitals, outpatient facilities, and homes. It will feature engaging speakers who will share their vision for smarter, safer care, and attendees will have access to practical workshops, which will provide real-world insights that can be implemented within their organizations. This event is a must-attend for anyone interested in shaping the future of patient safety. 13. Intelligent Health Conference 2023 June 14 | Pilestredet The Intelligent Health Conference 2023 is an event organized by Intelligent Health Initiative at OsloMet – Oslo Metropolitan University to provide an update on the latest developments & research in the field of digital health. The event will bring together experts & researchers in the field to discuss the use of digital technologies such as AI and wearable devices for improved health services. The conference will focus on various technologies that are becoming an integrated part of daily life, including mobile health and applications, electronic medical records, and telehealth as well as telemedicine. 14. HealthTech Innovation Days October 24-25 | Paris October 27 | Virtual The fifth edition of HealthTech Innovation Days (HTID) event, organized by the non-profit organization HealthTech Care and initiated by France Biotech, aims to facilitate faster delivery of innovative products to patients by providing a platform for European life sciences stakeholders. The HTID event provides various activities to facilitate the progress of innovation, such as the chance to engage with knowledgeable professionals, participate in panel discussions led by experts from around the world, and obtain valuable insights into critical subjects. 15. Digital Health Innovation Summit June 6-7, 2023 | California The 23rd rebranded edition of Digital Health Innovation Summit, organized by World BI, will take place at Hyatt Regency San Francisco Embarcadero Waterfront Hotel. The event aims to provide a unique opportunity for professionals in the pharma, healthcare, and medtech industries to connect with thought leaders, explore the latest trends in digital health technologies & advancements in electronic medical records, and gain valuable insights to enhance patient care. With the participation of clinicians, scientists, entrepreneurs, biomedical engineers, patient advocates, and top technology providers, this summit will serve as a crucial gathering for professionals driving innovation in healthcare. Wrapping Up Participating in electronic medical records conferences can facilitate professional development, accrue continuing education credits, and help individuals stay abreast of the rapidly-evolving healthcare landscape. EMR conferences frequently offer focused conference tracks or sessions dedicated to various EMR-related topics such as implementation, data analytics, interoperability, privacy and security, and patient engagement. Participating in these specialized tracks can provide attendees with a more targeted and comprehensive learning experience, and can contribute significantly to improving the quality of healthcare delivery, enhancing patient outcomes, and driving innovation in the healthcare industry.

Health Technology

Article | September 12, 2023

Introduction The field of smart wearable devices has advanced significantly in recent years as a result of the advent of mobile medicine, the development of new technologies like smart sensing, and the increased penetration of personalized health concepts. These Internet of Things (IoT)-based smart devices not only help people pursue a healthier lifestyle, but also offer a constant flow of healthcare data, which can be used for disease diagnosis and treatment, by actively recording, tracking, and monitoring metabolic status and physiological parameters. Wearable technologies have the potential to completely change the ways to monitor health behavior and are increasingly finding clinical implementation for patients with various types of diseases. Wearable Technology: New Ways of Patient Monitoring While wearable technology has demonstrated value in the fields of entertainment, fitness, and gaming, it is making inroads into the healthcare industry at a rapid pace. Increasing advancements in sensor technology and artificial intelligence (AI) are assisting millions of people in detecting and managing chronic health conditions and avoiding serious illnesses using devices that are as small as a patch the size of a penny or small enough to be worn on the wrist. According to a study, nearly 320 million consumer health and wellness wearable devices are estimated to be shipped across the globe in 2022, and the number is likely to surpass 440 million units as a number of new devices come out and more healthcare providers start using them. Most wearable devices, such as smartwatches, now include heart rate monitors, and some have FDA approval for detecting abnormalities such as atrial fibrillation, a major cause of stroke. As these devices become more intelligent, the percentage of patients and consumers who use them to manage chronic health conditions and diagnose symptoms of serious diseases is likely to rise. This is expected to assist the sales of wearable devices in healthcare to exceed $195 billion by the end of 2027, presenting huge prospects for healthcare equipment providers and associated companies to benefit from the opportunity. The Future of Wearable Technology in Healthcare Though wearable technology is experiencing rapid growth, the field is still considered to be in its nascent stage, presenting massive remunerative prospects for the manufacturers of smart devices, especially in the healthcare industry. Hence, companies of all kinds, from giants to upstarts, are emphasizing on investing and developing new wearable devices with new features and functionalities to meet the surging demand for wearables across healthcare in coming years.

Article | February 26, 2021

Worried about how to improve your healthcare sales? Wondering where to begin? Of course, these questions demand genuine consideration. Healthcare professionals are some of the most valuable and vital members of the societiy. And you will have to take care of their unique needs if you want to sell your products to them. Over the years, selling in most of the industries has changed; the healthcare industry is no exception. The healthcare industry has been booming over the last decade. The boom has increased the necessity of managing patient care and innovating medicines exponentially. To cater to such rising needs, newer technologies are being adopted by the industry. Flatiron Health, a well-known healthcare technology and service provider, is using data analytics to tackle cancer. They believe that the technology industry is essential to solve healthcare issues. This New York-based start-up uses its cloud-based software platform and big data to connect to various cancer centers across the country. The key asset of the company is its ability to use data analytics to make meaningful recommendations. The annual revenue of Flatiron Health is US$100-500 million. Yes! you read it right. So, all you need is to have a smart healthcare sales and marketing strategy. Having an effective strategy will help you conquer the healthcare industry and increase your profit margin. One of the easy ways to increase your healthcare IT sales is to have a firm understanding of the ohospital's organizational structure Apart from that, you can analyze the organization by asking the following questions: • How does this particular healthcare organization compare with its competitors in this specific arena? • What is their current position in the industry? • What makes them stand out from their competitors? • What makes them unique? Just like the tips mentioned above, this article is all about tips and strategies to increase your healthcare sales leads. These tips will undoubtedly help you skyrocket your healthcare technology sales by reaching out to a wider audience. Attract Your Target Audience with Content Marketing Healthcare is always been trending on search engines through relevant keywords. People search for a related term like healthcare and wellness tips, local medical professionals and medical facilities, and jobs in healthcare. • One in every 20 searches is related to healthcare • 70% of visitors of hospital websites come from organic web search • 77% of all online health queries begin with a search So, using content marketing to attract audience is the best way to increase healthcare sales. Offering healthcare and wellness information through different online channels will help you improve your credibility and visibility. This step will strengthen the relationship between staff, patients, prospective employees, and the community and increase credibility. According to CMI B2B Content Marketing Report, 2019, 62% of B2B marketers said that they were more successful with content marketing than ever before. The healthcare technology industry is technical, and it can be highly challeging when you sell the product directly to high-level executives or physicians. So, you must invest time to create compelling content like blog posts, whitepapers, case studies, etc. It will increase your healthcare sales as this content will establish your expertise. So, all you need to do is generate informative and appealing content to position your company as an authentic thought leader, which will help you land more healthcare sales. Understand your Customer Better and Build Trust You cannot imagine a society without healthcare professionals. Obviously, you will have to go out of your way to have a deep understanding of their requirements if you want to sell technology to them. Requirements of each of your clients in the healthcare industry can vary. Hence a ‘one size fits all’ approach will not help when it comes to offering the best experience to every customer. Thus, it would help if you adapted to customer needs for successful healthcare sales. Furthermore, it is essential to realize that healthcare customers are different from other business professionals. Don’t beat around the bush when you get a chance to talk to them. Directly give them information on what they are looking for, staying respectful and professional. This will help you grab attention and generate interest.. Be flexible despite the odds and do whatever possible to solve their problems. Prioritize trust-building at all times. In any sales process, trust is a decisive factor, especially in healthcare sales. The reason for this is that if you are selling medical equipment, technologies, or pharmaceuticals, your clients are risking the well-being of their patients in your hands. So, to pull up the healthcare sales game, work on building up a strong relationship and trust with your clients. Know the Buyer’s Organizational Chart Unlike working with a small clinic with a single decision-maker, you need to deal with a purchasing department or a buying group when you sell to a big hospital. To ensure that you do not miss anybody, you may have to map out your client’s purchasing hierarchy and identify everyone in the hospital involved in the process. In the healthcare industry, every single client has a very different purchasing style. You can obtain this information from your known contacts and network within the organization. Knowing the organizational chart of your clients will help you expand your influence with in he organization and boost your healthcare sales. Focus on Your Client’s Customers Even for most effective sales organizations, it is remarkably challenging to sell to a client-driven and continually emerging industry like healthcare. However, if you make it through this competitive industry, you will have endless opportunities to add to your profits through successful healthcare sales. When dealing with a service-based industry, the best strategy is to serve your clients’ customers. Essentially, if you find a practical way to improve their experience, your clients will be happy and you can establish a long-lasting relation with them. Whenever you deal with a client from the healthcare industry, remember to focus on the actual patients. This strategic line of thought can surely bring you more healthcare sales and increase your annual profit. Get Started with Social Media Marketing This is fairly obvious that, in the modern world, social media has become a part of the everyday. There is no easier way to increase your client numbers than to promote your product or service on a platform that everyone uses. Facebook is the best social media platform. Mainly because senior people use it as they are likely to require medical assistance. A Facebook page is the best place for you to start with your social media advertising. It is an informational source that can increase the targeted traffic coming to your website. Due to the easy availability of information online, medical professionals do not depend upon salespeople. Instead, they do online research before making a purchase decision. Social media marketing can help you increase healthcare sales and be on the top at all times. Rapidly evolving regulatory forces, market dynamics, and consumer demands are constantly adding to the healthcare industry's complexity. Driving meaningful patient action and true engagement through your innovative sales and marketing solutions will increase your healthcare sales. This will also make you stand out from the rest of the pack, ending in a long-term relationship with all your customers. Ace your healthcare sales with these strategies and tips. Reach out to us if you are looking for any assistance. We at Media 7 provide all the B2B healthcare sales and marketing solutions. We focus on bringing in potential clients to your business platforms, converting them, and making them your happy customers forever. To know more about us, visit: https://media7.com Frequently Asked Questions What is a healthcare marketing strategy? Healthcare marketing strategy is usually an inbound marketing process. We bring forth all the resources that could bear against various threats and opportunities in a highly competitive healthcare business through the process. Why is healthcare marketing important? For the sustainable growth of the healthcare industry, healthcare marketing is very important and an integral part. Marketing of healthcare technologies and other new facilities in line with treatment is very important for the transformation of the industry. What is healthcare sales? The process of persuading healthcare clients and making them buy your products is healthcare sales. In the process, you will sell drugs, medicines, equipment, and technologies to healthcare clients. How can healthcare professionals drive sales? Focusing on your client’s customer is an innovative strategy for sales in healthcare. A healthcare professional is likely to buy your product if you prove that your product can make their patients' lives easier.