What to Avoid on a Yeast-Free Diet

Health Technology

Article | September 12, 2023

It’s no secret now that healthcare is an in-demand field. Today, business leaders need modern and intelligent decision-making solutions for their customers and clients. They must also focus on the right investment areas and learn the tricks for investing, spending, and setting goals for revenue generation to accelerate business. With continuous developments in the healthcare sector, integrating AI into processes can help increase ROI. Therefore, if you, like any other business leader, are looking for solutions to empower your services and products in the healthcare domain, this article will help you through AI’s ultimate use cases and churn out a higher ROI. What’s with AI in Healthcare at Present? AI’s role in healthcare is evolving and enhancing traditional business operations, particularly marketing. According to a study by IBM, 71% of customers expect real-time communication. Thus, global demand is fueling the rising adoption of AI marketing solutions. The effects of AI in healthcare are evident. Gartner reports increased marketing efficiency and effectiveness (86%), improved decision-making (71%), better data analysis and new insights (79%). Global AI spending will rise from $450 million in 2019 to over $28 billion by 2024 is not surprising. Similar and further studies are ongoing on various use cases of AI in healthcare at scale. What are the efficient use cases of AI that will help healthcare businesses boost their ROI? Let’s find out. How is AI Applied in Healthcare? The promising applications of AI in healthcare to improve outcomes are very intriguing. While there is still much to achieve in the AI-dependent healthcare business, there is sufficient potential that tech companies are willing to invest in AI-powered tools and solutions. Let’s examine the potential examples of AI in healthcare to prepare and support business strategies accordingly and foster higher ROI generation. Predictive Analytics AI-based predictive analytics impacts a business by automating administrative tasks, predicting sales outcomes for a year, customers’ behavior and making strategies accordingly. According to a Forbes study, AI-based predictive analytics can save businesses $18 billion in tasks, expenses, and pricing. To understand this, one example of using AI to automate admin tasks is a collaboration between the Cleveland Clinic and IBM. Cleveland Clinic uses IBM’s Watson to mine big data and provides personalized services for customers and clients on marketing deeds. Some of the practical applications of AI and predictive analytics in healthcare are: Monitoring market trends to maximize marketing efforts Organizing datasets Creating marketing campaigns tailored to each demographic-based client Mining collective data for future decision-making Fraud Prevention AmerisourceBergen Corp detects fraud and misleading business operations through AI. A sales account team conducts audits with AI to detect usual lea and queries to prevent hefty expenses for businesses. The example explains that implementing AI in your process will help detect any significant fraud attempts inside your business operation. This will help your business save huge expenditures. Boost Sales By putting down false leads, AI helps in maximizing sales numbers, resulting in significant ROI generation. For example, AI transforms data into personalized data, which reduces the cost of operations. Chatbots Most healthcare businesses leverage chatbots on their websites to engage more and more customers and boost engagement. In this way, businesses tend to gain multiple leads and convert them into clients by providing the best marketing solutions. Chatbots are fruitful for AI start-ups in healthcare—small businesses can deploy AI to their websites. By doing so, they can save millions in administrative costs and attract numerous leads. The most prominent examples of AI in healthcare hail from giant tech titans such as IBM, Amazon, and Microsoft. They are assisting healthcare providers with AI to create and deploy digital-human employees. Segmentation of Marketing Targets Is your target audience not responding to your marketing campaigns (for example, by not clicking a link, subscribing or unsubscribing to a newsletter, or not registering for a medical event)? If that's the case, how should you go ahead? Using AI-based tools allows your marketing to easily identify target behaviors and reactions based on the type of marketing actions to be carried out. Analyzing these actions can help segment targets based on your company's marketing objectives. The most significant development took place in April 2022, when Amazon Alexa became fully HIPAA compliant. It works with health developers and service providers that manage protected information for customers. AI Leads to Data Modernization It’s all about the data—not any data! There’s a precise association between AI and data management, resulting in data modernization. According to a Cognizant research study, healthcare leaders have made significant progress in modernizing their data. In contrast, most upcoming businesses are expecting to do so by 2024. The maximum acceleration of AI in modernizing data will be seen in the manufacturing and marketing of healthcare products and services, respectively. It is because AI helps to churn data easily. The accessibility of data, in particular, becomes simpler with automation than doing it manually, which generates a massive amount of data. Such effects of AI in healthcare can be one of the prime reasons for the higher ROI of your business in the future. “There has never been a greater need for skilled analytic talent in health care. Because AI is becoming more strategic, organizations must ensure access to this skill set, either by growing their analytic teams or seeking out experienced partners." Steve Griffiths, CEO of Optum Enterprise Analytics AI Expenditure is on the Rise McKinsey says that by 2025, the use of AI in healthcare will be widespread, resulting in significant expenditure by global healthcare leaders. AI is a significant concern for healthcare decision-makers, investors, and innovators as customers extensively engage and react to AI-powered services and solutions. AI is constantly bringing improvements to almost all processes, including cost savings, management of services and products, and monitoring of multiple operations. Even small businesses in the healthcare industry are proactively investing in AI applications to match steps with the current wave of innovation in healthcare services. Accelerate ROI Using AI AI in healthcare is becoming one of the prime responsible technologies for accelerating ROI. Technology can eradicate multiple business growth challenges. Let’s find out how. Enhanced Performance As previously stated, use cases of AI in healthcare can relieve stress on employees. This would allow them to devote their time to more value-added marketing activities to churn more ROI. Emphasize Cost-Effectiveness Most of the businesses associated with healthcare are concerned about the costs involved. With AI, they now develop policies to spend less on non-essential activities and necessitate profit-oriented actions. "We believe in the potential of AI to deliver insights and operational efficiencies that unlock better health-care performance." Robert Musslewhite, CEO at OptumInsight Frequently Asked Questions How is AI used in healthcare? AI in healthcare automates and predicts processes by analyzing data throughout. It is used to predict potential customers, improve business management workflows, and manufacture medical products. How does AI drive growth in the healthcare industry? AI drives business growth by improving the ability to understand better day-to-day customer patterns and needs based on services and products. How is AI changing the Healthcare industry? AI applications in healthcare have demonstrated their potential to improve analytics and data management and assist service providers in making timely medical decisions.

Healthtech Security

Article | November 29, 2023

Everybody deals with stress and anxiety, however the key is to know what to do when you’re stressed out. It is not always easy to keep your feelings from getting the best of you. With this in mind, here are seven tips that a person can use to help manage their daily stresses and anxieties before they get out of control. 1. Get all of the facts of the situation: Gathering the facts of a certain event can prevent us from relying on exaggerated and fearful assumptions. By focusing on the facts, a person can rely on what is reality and what is not. Most importantly, do not focus on your fearful thoughts when you’re stressed out. 2. Take a break: Sometimes, we get stressed out when everything happens all at once. When this happens, a person should take a deep breath and try to find something to do for a few minutes to get their mind off of the problem. A person could take a walk, listen to some music, read the newspaper, or do an activity that will give them a fresh perspective on things. 3. Carry a small notebook of positive statements with you: Another technique that is very helpful in managing fear is to have a small notebook of positive statements that makes you feel good. Whenever you come across an affirmation that relaxes you, write it down in a small notebook that you can carry around with you in your pocket. Whenever you feel depressed, open up your small notebook and read those statements. 4. You can’t predict the future: While the consequences of a particular fear may seem real, there are usually other factors that cannot be anticipated and can affect the results of any situation. We may be ninety-nine percent correct in predicting the future, but all it takes is for that one percent to make a world of difference. 5. Challenge your negative thinking with positive statements and realistic thinking: When encountering thoughts that make you fearful or depressed, challenge those thoughts by asking yourself questions that will maintain objectivity and common sense. Focus on the reality of your situation and not on your thoughts. Your fearful thoughts can make things worse so try to focus on something positive when you get anxious. 6. Divide your activities into separate steps: When facing a current or upcoming task that overwhelms you with a lot of anxiety, divide the task into a series of smaller steps and then complete each of the smaller tasks one step at a time. Completing these smaller activities will make the stress more manageable and increases your chances of success. 7. Take advantage of the help that is available around you: There are many individuals who have been expertly trained in the field of psychology to help you find ways to manage fear and anxiety. Seek out someone whom you trust to provide sound advice and guidance. This same professional can also help you create an action plan for dealing with your fears and anxieties in the future.

Digital Healthcare

Article | November 29, 2023

Over the last couple of years, the healthcare industry has witnessed significant technological advancements transforming numerous procedures and treatments, ranging from magnetic resonance imaging scanners and radiotherapy to antibiotics and anesthetics. In addition, the introduction of novel technologies (new pharmaceuticals and treatments, new equipment, new social media support for healthcare, etc.) has further provided air to the fire for innovation in the sector, encouraging healthcare providers to upgrade their technological infrastructure. Medical Computers Paving the Way in Healthcare Use of modern technology, such as medical computers, is becoming more and more crucial in healthcare institutions, including hospitals, clinics, and specialized treatment centers. These computers are used in hospitals for a variety of purposes, from better laparoscopic, minimally invasive surgical techniques used by surgeons to patient tracking and health monitoring gadgets. Medical computers are becoming more prevalent as they help medical professionals make faster, more reliable, and more accurate decisions. Additionally, they enable the emergence of new data, integrate advanced technologies such as artificial intelligence, and enhance decision-making processes, which are particularly crucial when it comes to medical diagnostics and treatment. New computer and technology solutions in the healthcare sector are enabling a wide range of outcomes that were previously unimaginable. They assist medical practitioners in both data collection and data interpretation, enabling them to make decisions that are thoroughly informed by insight. Here are some of the applications that have experienced immense transformation in recent years Hospital Information Systems Medical Personnel and Staff Management Data Analysis in Medicine Medical Imaging Computer-assisted Therapy Laboratory Computing Critical Patient Care Computer Assisted Decision-making (CMD) Patient Check-In and Status Growing Adoption Encouraging Product Launches With technologies like medical computers becoming essential for processing numerous day-to-day operations in the healthcare industry, the need for these computers is growing at a rapid pace. Hence, a number of medical equipment providers are emphasizing on offering cutting-edge solutions to modern healthcare facilities. For instance, in 2021, American Portwell Technology, Inc., a world-leading innovator of the Industrial PC, unveiled two certification-ready all-in-one medical computers - MEDS-P2410-P200 (23.8″) and MEDS-P2210-P200 (21.5″) with features such as true-flat capacitive touchscreen and optional hot-swappable batteries.

Article | July 22, 2020

What is Healthcare Digital Marketing Digital marketing is a new wave in the world of healthcare marketing strategy. Using advanced technologies that use online marketing platforms such as websites, social media channels, and SEO techniques, to reach potential clients with healthcare products and services encompasses healthcare digital marketing. Digital marketing in the healthcare sector makes it easier to create, communicate, and deliver health information and make interventions regarding protecting and promoting the health of diverse populations. Strategies for Healthcare Digital Marketing There are many trending healthcare digital marketing strategies you can use beneficially in healthcare, but here are the top 10 trending strategies that can help you ensure success: Create a Wholesome Patient Experience on Your Website As part of effective healthcare digital marketing for your services, crafting a patient-focused website will help to provide a seamless experience for visitors. While it is important to create a website that you can optimize for search engines, it is also crucial to simplify the process for first-time as well as repeat visitors. Use a conversational tone and features that allow easy navigation so that patients don’t feel like they are being bombarded with medical jargon. Take a look at Mayo Clinic’s homepage. A patient's needs like online scheduling, specialist lookup, and contact information are easily available, while secondary information for those who would like to explore more before they make an appointment is below. This user-friendly healthcare digital marketing strategy will help you a lot in making visitors return to your website, and when they are looking for products and services. Employ a Responsive Web Design With more people leaving the confines of PCs to use the web easily and comfortably, ensuring that your website is responsive to various types of devices is paramount. This applies more to mobile devices because Google has introduced mobile-first indexing in September 2020. Branding Matters If you want to use healthcare digital marketing campaigns efficiently you have to identify what your organization as a brand can give patients. Even if it is healthcare, where target markets and organizational priorities are almost similar, patients need differentiating factors for each healthcare provider. If you don’t want a patient to be lost in the sea of white coats, figuring out what is special about what you can offer is crucial. Make sure your organizational goals and healthcare digital marketing goals are in sync to avoid unnecessary expenditure. Analyze your competition and let that assist you in shaping the path that your healthcare digital marketing strategy will take. You can often learn a lot from a competitor’s mistakes. Provide Blog Content That Is Optimized for SEO Symptom-related searches constitute 1% of all searches, that’s millions, on Google. Use this information to your benefit when planning your editorial calendar for blogs and include it efficiently in your healthcare digital marketing strategy. While you plan around national health observances, you can integrate long-tail keywords, provide links to reputed health sites and articles within your website, and invest in healthcare digital marketing plans. The four to five listings that show at the top of Google’s organic search results page are called the local pack—this part is vital for mobile users because it is all the screen can display before the user scrolls down. If you haven’t already, you should claim your healthcare website on Google My Business and keep it updated. Apart from this, healthcare digital content marketing plans need to be optimized for healthcare-specific SEO keywords. Supplement Blogs with Video Content With more algorithms prioritizing video content, you don’t want to be left behind without any good video content. In the healthcare industry, you have the added benefit of adding to your physician’s credibility if you create edutainment videos telling patients about their area of expertise. Healthcare video marketing can help you leverage the physicians in your organization that are authorities in their respective fields of medicine. Long and scary procedures being described by certified physicians is often reassuring for patients. Likewise, patient testimonials can pay this comforting reassurance forward, resulting in building a good reputation for your organization through similar healthcare digital marketing approaches. Take Advantage of Paid Advertising After you’ve created all this carefully crafted content that is optimized for SEO, you can’t just let it sit only on your website. Sometimes even if you maintain up-to-date business listings, Google’s local pack is overshadowed by paid ads. You have to promote it on search engines and social media platforms through pay-per-click (PPC), search, targeted, and display ads. Here you need a clear healthcare digital marketing strategy. Call-only campaigns and other ad extensions can be used to promote the services you offer as well. Leverage Social Media While organic social media campaigns are great, they can only get you so far. Using it as your only social media strategy can only give you subpar results compared to paid social campaigns. A paid social media plan is more than just clicking on ‘boost’, you have to create a strategy that suits your goals, targets the audience you need, and budgets for a specific ROI. You can create highly personalized campaigns without wasting your budget and reach the patients who are most likely to find your posts useful. It can be quite advantageous if you use healthcare social media marketing to your benefit while being tasteful in what you post. A healthcare care social media platform can be included in your healthcare digital marketing strategy. Set up an Email Strategy In healthcare, there are a few types of emails you can take advantage of, like reminders for appointments and annual physicals, seasonal tips for flu season, and announcements about new technology being used in your organization. Letting opportunities like these slip by is lost chances to keep patients engaged with your services and your patients also lose out on information that potentially could have been useful to them. Including a well-planned email marketing strategy as a part of your healthcare digital marketing plan will prevent patients from marking your email as spam and give you good open rates. Setting up free subscription-based newsletters as Johns Hopkins Medicine does allows you to prevent unnecessary unsubscribes as well. Follow-up with Patient Reviews and Feedback Word-of-mouth referrals have and always will be a part of marketing and healthcare digital marketing can help you evaluate the quality of the referrals you are getting. Patient success stories often inspire and evoke emotional responses from people, apart from serving as a way to show others the quality of the healthcare services you provide. Track Your Healthcare Digital Marketing Strategies After you’ve put all this effort into creating healthcare digital marketing strategies for email, social, and video you have to analyze where your budget is being spent the most, and whether it is reaping you the kind of benefits you are expecting. Understanding and capitalizing on patient micro-moments allows you to position your brand appropriately so that you are right there when they need your services. Measuring and studying your healthcare digital marketing conversion metrics is highly beneficial when it comes to using your resources to serve your needs best. It doesn’t hurt to track all the mediums you’re using to communicate with patients including calls that are made to your front desk. Analyzing this data can help you understand the blockers that lie in the path between a patient and doctor. A laggy scheduling system, long call-hold times, and patient misinformation are just some of the revelations this analysis can bring to light. Trends in Healthcare Digital Marketing Healthcare digital marketing plans were almost non-existent, but they slowly developed to include traditional marketing like print, direct mail, television, and radio. The limitations of these media can now be overcome with healthcare digital marketing. Doctor reviews, patient discussion forums, and physician certifications and availability are now an online search away for most patients. On-demand healthcare is becoming increasingly popular, and big data is playing a pivotal role in decreasing errors via patient record analyses and creating preventative plans for recurring emergency room patients. The future even holds possibilities for telesurgeries, telemedicine continues to grow, and virtual patient treatment and other emerging technologies are changing the landscape of healthcare digital marketing. High-risk patients are being aided by heart rate sensors, oximeters, and exercise trackers paving the way for increased investment in medical devices that can be worn. These devices give people a sense of agency when it comes to their health while creating room for gamification and considerable changes in healthcare insurance. Even with all these innovative changes, for healthcare digital marketers, one aspect will remain primary and this is the patient. Gone are the days when healthcare costs were affordable and patients were not proactive in researching which healthcare provider to choose. The modern patient has to be prudent in selecting the person responsible for improving their health, and it is your responsibility as a marketer to show them why your organization is the best. Stay updated with the latest healthcare digital marketing trends with webinars as the times are changing faster than ever. Frequently Asked Questions What is healthcare digital marketing? Marketing healthcare products and services with the use of advanced digital technologies and techniques are called healthcare digital marketing. These techniques can be Google AdWords campaigns, responsive websites, SEO tactics, mobile apps, unique landing pages, social media campaigns, and email marketing programs, and much more. Why is digital marketing important in healthcare? Healthcare providers are facing challenges everywhere, especially in marketing their products and services. So, as technology is evolving, to stay competitive and continue improving the patient experience, the healthcare industry should invest in healthcare digital marketing strategies. What is a healthcare marketing strategy? Healthcare marketing strategies support and promote the practices of healthcare providers and telemedicine providers. Healthcare digital marketing strategy includes many channels and forms to target the right patients in the right way at the right time.