Health Technology, Digital Healthcare
Article | July 14, 2023
It is not an easy task to engage decision-makers in hospitals, insurance providers, health systems, and private practices. These high-powered directors, managers, and executives are busier than ever. This makes the process of health tech marketing difficult. Apart from overwhelming job responsibilities, these healthcare professionals are also inundated with ads, emails, and phone calls. So rather than sending them messages randomly, it is important to help your prospects when they are free from their daily disruptions and have time.
Inbound marketing, a new form of marketing, lays out various effective healthcare marketing techniques, tricks, or tactics. These health tech marketing techniques or methodologies are helpful in the three stages of your health tech client journey:
Awareness Stage: This is the stage where they do not know they have a problem, but you make them aware of the fact that they have a problem.
Consideration Stage: In this stage, they are aware that they have a problem and consider finding a solution from you or your competitor.
Decision Stage: This is the final stage, where prospects make a decision.
Here are some effective health tech marketing techniques to engage new health tech marketing prospects online all through these stages.
Offer Entertaining and Informative Blog Content
Content is king. Roper Public Affairs, in their research report, say that around 80% of B2B decision-makers prefer to gather information from articles and blogs over ads. According to the research done by HubSpot, companies that publish blogs frequently get 4.5x more leads. Engage your health tech prospects with regular content that can address their interests and the problems they face.
However, it is a mistake to focus only on your health tech company’s benefits, features, or sales pitches in your blogs. This may make your prospects think you are just after their money. One of the best health tech marketing techniques to engage your prospects online is to provide answers to the challenges they face.
You can even ask and encourage your clients to contribute success stories or guest posts. These posts will have more value and the chances of them being shared are high. It is also better to create a strategy to make sure the health tech marketing content you make is valuable and relevant to your potential clients.
Encourage Social Media Feedback and Blog Comments
Providing great and prospect oriented health tech marketing content is just the beginning. You can solicit reactions from your audience. Asking questions at the end of blogs and social media health tech messages is a great way to collect reactions from the audience. It is good to thank them for responding when they leave a comment. Also, give them a comprehensive answer.
This will help build your credibility and make the clients come back. Sometimes, you may get spam comments, which are not connected to your post. Weed them out to make all comments relevant to the post. This health tech marketing technique will make your potential clients stay engaged in what you post online.
Host Google Hangouts or Webinars
People love being visually engaged. So, webinars or Google Hangouts are powerful tools that allow real-time interaction with your customers. This helps you to establish a personal connection with your potential clients through video or audio. Various visual aspects, including slides, graphics, and live videos, make it easier for you to share your content with customers.
Being an interactive health tech marketing technique, at the end of webinar sessions or Google hangout, you can have a Q and A session to clarify any questions from the clients. Compared to merely writing blog posts and articles, this, as a two-way dialogue, and will help you a lot in building a strong relationship with your clients.
Create a Group or Community
One of the best health tech marketing techniques to engage new customers is to interact in online forums and communities. Your buyers can get added to your members-only group automatically and then these members can socialize with each other and discuss healthcare technology.
These forums can be used to share content that is not available to the public. To the members, you can also offer various discounts and special pricing. Your customers, being part of such a group, will feel special and increase the possibility of a repeat purchase.
Co-Create with Existing Customers
If you are planning to write an e-book, improve your website, or launch a new product, involve your existing customers by getting suggestions from them. For fostering loyalty, depending on the situation, it is very effective to make your customers involved in major decision-making processes. They will feel proud that they participated, at the end of the process.
This health tech marketing technique may even allow you to hold a contest to select an idea from your customers for your next design and offer rewards for the one which is selected. Rewards can be a special mention on your website, a discount, or a freebie.
Celebrate Together!
Another great health-tech marketing technique to build stronger relationships with your customers is to celebrate milestones with them. Any achievement, small or big, can be a milestone. Even, achieving an award for attaining a certain number of followers can be a milestone. Sharing such moments of success with your customers and social media followers may make them feel like they are part of your business and success.
It is also a good idea to give them a discount offer. Also, recognizing the success of your clients and featuring them will establish a good relationship with customers.
Monitor Social Media
The best place to engage your clients in conversations about your products and industry is social media. Selecting a topic that is trending in your industry may be a hot cake for you to have the conversation on your social media platforms. Tracking trending topics related to your industry will always give you an insight for your next blog post and social media posts.
By sharing, liking, and providing answers you can also take part in conversations. This will make you an authority and customers will feel good about your credibility. As a health tech marketing technique, monitoring social media will make you gain the trust of the customers and build your brand gradually but successfully.
Build a List of Leads and Nurture them
Email marketing, as a health tech marketing technique, is a very effective strategy to nurture B2B customer relationships. According to HubSpot, for business communication, 86% of people prefer emails. You will be in the minds of potential customers through your value-packed and attractive emails. They will remember you when they identify a requirement.
Through your emails, you can update and educate your potential customers about relevant topics and trends related to the health tech industry. A newsletter in a week will be fair enough to keep them engaged and updated about your brand and industry.
Summing up
The key to generating more qualified leads and increasing your brand recognition is engaging new prospects tough new and innovative health tech marketing techniques. This will make your sales team’s job easier; they can convert these leads into customers. The above-listed health tech marketing techniques to engage with your prospects can be effectively used with your well-crafted Inbound marketing strategy.
Doing all of these alone can be very challenging. We, at Media7, partner with healthcare technology companies and healthcare tech marketers to offer support, strategy, and extending help to implement these activities. Through the collaboration, we help health tech companies to attract more visitors to their websites, generate leads, convert, and make them your happy customers. For more details of our services, visit our website: https://media7.com/
Frequently Asked Questions
What is a health tech marketing strategy?
Health tech marketing strategy is a part of an inbound marketing process for marketing healthcare tech products. It uses resources that can trace various opportunities through lead generation and branding, and overcome threats of healthcare businesses, which is highly competitive.
What is the best health tech marketing technique?
The best health tech marketing technique is to generate leads through various content forms. Health tech Content marketing helps create awareness about the product and attract clients to it. Different forms of content can include blogs, articles, press releases, newsletters, and much more.
Where to start when creating your healthcare marketing strategy
The best way to start when creating your healthcare marketing strategy is to set your goals. This is because the success of your healthcare marketing strategy depends upon the goal you set for yourself when you start the business and the marketing for it.
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Health Technology
Article | September 12, 2023
Ha, ha, ha, it’s me, alcohol hangover syndrome. Oh no, it feels like I have a fire burning through my head, that cannot be put out. What a pain, the hang-over. I can't get up. My eyes are red and blurred. I feel sick and body is tired. My body aches like French fries sizzling in scalding hot oil. Ouch, what a pain it is. Ouch is not a strong enough expression. So I Scream! Damn is the toe nail fungus vomiting too, I am sick. Screaming; oh no my head cannot handle it, it spinning and blazing like fire. My eyes are red, like a red eyed dragon.
Well you are feeling the side effects of drinking excessive amounts of alcohol, referred to as intoxication - hang-over. Alcohol is labeled as the gateway to addiction and may lead to other drugs. The Lancet Medical Journal advises alcohol increases the risk of hypertension, stroke and heart attack.
Alcohol intoxication is the result of high consumption of alcohol increase in the blood stream. The higher the amount of alcohol within blood stream the more impaired you become. According to statistics of 2015 an average of 6 people die each day due to alcohol poisoning or drinking so much that the body become overwhelmed. The body resistance to alcohol intoxication poison aligns in the critical or essential areas of the brain that control heart rate and breathing causing the heart rate and breathing to shut down and can lead to death.
Frequent intoxication can inhibit ones' ability to think, focus, health, work, communicate, behavior and relationships. Frequent intoxication also influences one to become isolated, trying not to disclose habits by lying about drinking to family, friends or associates and even hiding alcohol in some cases whether it be at home or work. Hazardous harm of alcohol poison to the body begin as a craving for alcohol. This chain reaction is similar to the body becoming tired and fatigue and demands sleep which you cannot control, you must get sleep or pass out. Groans are similar to a choking frog that cannot control it voice.
The craving or urge to drink may be triggered by internal or external factors. Attention and insight or consciousness to what triggers urge to drink is an advantage to assist in controlling the (ABV) alcohol beverage volume consumed. Mentioned in the beginning intoxication poison is not pleasurable and intoxication is unhealthy, so has this habit of excessive drinking become an uncontrollable addiction? My rap song is you are hooked and chorus is:
Unforgettable, Unforgettable, Unforgettable
You have made me your number one love
You take me with you like a shadow
You hold me with such a grasping hold of touch
I am yours and you live just to be with me!
Risk Factors of Alcohol
Toxic obstacle of future damage
Reality is a hard hitter and a definite strike out
Consequences and penalties exist!
Many times with a toast, alcohol is the toaster to recognize an individual are group of individuals. Toast with alcohol can lead the way to consumption of more alcohol. There is a chicle that friends don’t let friends drink drunk. Well when the friend is seeing through eyes of alcohol themselves who become the helper? Drinking and drinking is a serious violation of the law. Risk factors are costly, expensive and devastating. Risk factors include but are not limited to:
DUI- (Driving under the influence) Driving under the influence of alcohol is prohibited by law and punishable by law. Consequences for illegally operating a vehicle while under the influence of alcohol can range from imprisonment, fines, community service and limited operating driving privileges. These factors are enforced under Misdemeanor Offense based on the merits, history of the first time offense. If the BAC (Blood Alcohol Concentration) is above .08 consumption
while driving a vehicle one can be arrested.
DWI- (Driving while intoxicated) Driving while intoxicated is also prohibited by law and is punishable by law. DUI and DWI are related and both are violations that have penalties. Multiple DUI’s are DWI’s fines can range from $2000 0r more, are or imprisonment depending on state
which the violation occurred. The violation is governed under Gross Misdemeanor or felony. Factors include subject pass history, accidents and drug use. Related obligations imposed are rate of operating a vehicle insurance increase, storage and towing fees, attorney fees, DUI classes, restitution, possible criminal and court fees, scarred background record, possible driver license suspension or driver license being revoked.
Accidents- According to National Institution on Drug Abuse report “Drinking and driving can add up to tragic ending. In the U.S. about 4300 people under the age 21 die each year from injuries caused by underage drinking, more than 35 percent in car crashes.”
Relationships- Relationships are a valued connection, resource, positive interaction, communication and socially are viewed as binding or a bond. When a relationship becomes troubled an uncomfortable strain effects the stability of comfort and sometimes trust. Drugs for instance can cause damage to a good relationship with family, friends and acquaintances. Relationships should be positive, supported and loving.
Jail- A sentence for punishment of an unlawful crime.
Risk Factors of Alcohol
Divorce – Divorce can carry the burden of a setback. Change is transition and sometimes stressful. An individual can feel pressure and seek relief that may eventually lead to depression anxiety or harmful opioids without medical advice.
License Suspension- A period of time which a valid driver license privilege is suspend temporary.
Financial Burden- Fines, fees, loss of driver privilege and other costly expenses create financial burden or loss of income that may be saved or distribute differently.
Health Issues- Quote your health is wealth has merit and valuable. Your health matters and chemical dependency addiction impairs the body system with side effects such as strokes, hypertension, seizers, respiratory problems and heart failure.
Employment- EAP (Employment Assistance Program) EAP is an employment assistance agency providing services to assist in personal, financial and work related occurrences.
Court Ordered Rehabilitation – The risk factors associated with alcohol related court can be positive. The individual who takes advantage of this opportunity could overcome alcohol addiction and improve his or her behavior to become a more productive citizen. This also helps one to rebuild their lives. Alcohol rehabilitation also allows people to heal from addiction and dependence issues. Most people prefer alcohol rehabilitation programs to avoid a Criminal sentencing and to get their lives back on track. Risk factors can work out very well for one and help one redeem his or her positive life back.
Children Neglect- Family and especially children struggle and suffer as they learn to live without your guidance. Being absent in your children life signal a lack of love and trust for them.
They begin to doubt themselves despite your habit of addiction.
Grief – Regret and self-emotional punishment for the injury, harm or death inflicted upon another while impaired by the use of alcohol (Drinking and driving)
Don’t drive and drink is a safety factor that should not be ignored!
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Health Technology, Digital Healthcare
Article | August 21, 2023
Momentum in digital healthcare transformation… it’s massive, and much needed.
As organizations adapt to new modes of care, demands on resources, and consumer expectations, payors and providers are eyeing opportunities to reduce costs, improve care, build awareness, and expand relationships.Here are 8 trends we’re currently tracking into 2021:
TREND 1
The evolution of healthcare will be characterized by a reengineering of clinical care and operations around digital health and pervasive real-time use of data and advanced analytics. Gartner
TREND 2
The current landscape has underscored the importance of improving workflows, achieving greater clinical efficiencies and better integrating data across organizations through tools like natural language processing, remote process automation, and cloud-based technologies. Becker’s Hospital Review
TREND 3
Now more than ever, healthcare organizations must build a multi-channel digital experience portfolio to deliver personalized consumer-centric experiences that drive engagement and reduce costs. Becker’s Hospital Review
TREND 4
With increasing emphasis on cross-platform (EHR, CRM, CMS, virtual health, etc.) and cross-organizational data portability, advanced APIs and interoperability should ensure secure and efficient data exchanges between EHR systems, devices, and various channels of care. Forbes
TREND 5
COVID-19 has pushed telehealth into the mainstream, and adoption has gained impressive traction. Expect expansions of asynchronous virtual care leveraging integrated wearable technologies. Business Insider Intelligence / Research and Markets
TREND 6
With more healthcare data available, artificial intelligence and machine learning technologies will provide greater speed and insights to analyze and predict outcomes that drive change in patient care. Gartner / Forrester
TREND 7
Organizations will continue looking to Social Determinant of Health strategies to help understand health disparities – including those highlighted through COVID-19 infections – and alleviate some of the financial strains while delivering high quality care. Fierce Healthcare / Healthify
TREND 8
Successfully making the transition to offering greater price transparency will not only put healthcare organizations in compliance, but help satisfy patient demand, increasing patient engagement and even point-of-service payments. Health Leaders Media
The strategy imperative
With so much call for transformation, it’s vital to resist the pull of “shiny object” point solutions and to, instead, build a fully-considered digital strategy. Need help getting started? Our healthcare experts help the nation’s largest providers and payers navigate and execute their north star strategy, tackling specific challenges through assessments, best-practice advice, strategy, and roadmaps. Explore our thought leadership and connect with us to learn more today.
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Future of Healthcare
Article | July 6, 2023
Unleash the power of attending EHR events, empowering healthcare providers with accessible patient information for enhanced care. Stay updated with the latest trends at these top EHR summits.
Electronic health records (EHRs) have sparked a transformative revolution in the healthcare industry, empowering providers with readily accessible patient information. With technology progressing and digital healthcare solutions becoming increasingly vital, staying up-to-date with the latest EHR trends and developments has become crucial for healthcare professionals and C-suite executives.
This article highlights a curated list of EHR events that gather visionaries, experts, and pioneers from diverse domains to foster knowledge exchange, collaborations, and exploration of cutting-edge EHR advancements propelling the industry to new frontiers.
1. The MedTech Conference
October 9-11, 2023 | California
This EHR conference offers attendees an opportunity to stay abreast of the latest updates and insights through an extensive program featuring over 100 sessions that showcase diverse perspectives. From examining physicians' viewpoints on value-based care to exploring the approaches of policymakers in cybersecurity and trade considerations, as well as delving into the innovative applications of AI by scientists, the conference provides a platform for knowledge exchange. With world-class speakers, comprehensive educational programming, valuable networking opportunities, and the potential for business development, this EHR summit serves as a homecoming for the global medtech community, fostering collaboration and forming partnerships that drive innovative solutions for a healthier world.
2. IEEE International Conference on Digital Health
July 2-8, 2023 | Chicago
The IEEE International Conference on Digital Health (ICDH) stands as a powerful global platform where esteemed researchers and industry practitioners converge to exchange cutting-edge advancements in digital health technologies. With a focus on both the current state-of-the-art and practical applications, ICDH facilitates discourse on emerging research themes and the future trajectory of digital health. Its overarching objective is to unite prominent researchers, community leaders, visionaries from academia and industry, end-users, and healthcare professionals in the digital health domain. It fosters the exchange of research findings, practical expertise, and forward-looking perspectives on sustainable health and social care transformations.
3. EAI MobiHealth 2023
November 28-30, 2023 | Portugal
The 12th EAI International Conference on Wireless Mobile Communication and Healthcare (MobiHealth 2023) serves as a testament to the significant growth of the healthcare industry, propelled by factors such as an aging population, the prevalence of chronic diseases, and technological advancements. The healthcare sector has been greatly influenced by wireless communication & mobile computing and is constantly evolving with new technologies like 5G, IoT, robotics, and smart buildings. The integration of these innovations, along with e-health, m-health, edge computing, software-defined networks, and network function virtualization, has further revolutionized the industry. This hybrid conference aims to unite individuals and organizations worldwide in wireless communication, mobile computing, and healthcare applications.
4. 3rd IEEE International Conference on ICT Solutions for eHealth
July 9-12, 2023 | Tunisia
e-Health has emerged as a significant research area, attracting cross-disciplinary research groups interested in deploying new ICT technologies for healthcare, particularly cloud computing, IoT, and computational intelligence. After five successful workshop editions, ICTS4eHealth, which has transitioned into an International IEEE Conference, now announced its third edition. The conference brings together researchers from academia, industry, government, and medical centers to present the latest advancements in cloud systems for connected health infrastructure and applications and the utilization of IoT and computational intelligence techniques in eHealth. By fostering collaboration and knowledge exchange, this EHR conference aims to advance the field of e-Health and contribute to developing innovative ICT solutions for improved healthcare outcomes.
5. DigiHT 2023
October 19-20, 2023 | Virtual
The International Conference on Digital Health and Telemedicine 2023 (DigiHT 2023) will serve as a global platform for diverse participants, including academics, practitioners, technologists, application developers, students, and industry professionals. The conference will feature parallel sessions, enabling attendees to engage in knowledge-sharing and networking opportunities. It will also offer avenues for publishing research findings and host high-level forums featuring speeches from esteemed hospitals and health systems, both national and international, who will provide valuable perspectives, insights, and expertise. The central focus of the conference revolves around the theme 'Enhancing Health Equity and Improving Patient Outcomes: Empowerment Strategies for Patients to Take Control of Their Care and Well-being through Digital Healthcare.' EHR events like this one aim to increase access to health technology research and innovations while fostering collaboration and innovation among global digital health and telemedicine professionals.
6. MEDITECH LIVE 2023
September 20-22, 2023 | Massachusetts
This EHR conference aims to convene a diverse group of experienced healthcare innovators who are deeply committed to fostering collaboration amidst the ongoing transformation of health information technology. Through engaging in high-level panel discussions and specialized breakout sessions, participants will collectively explore the disruptive forces that impact the industry and brainstorm tangible solutions. EHR events like this serve as a platform for redefining the intersection of healthcare leadership and technology, focusing on making a meaningful impact on communities. Distinguished speakers at the event include Paul Keckley (Healthcare Policy Analyst and Managing Partner of Keckley Group) and Amer Kaissi, a nationally-recognized speaker, author & executive coach who will bring valuable insights to the discourse.
7. Electronic Medical Records Boot Camp
August 21-22, 2023 | Virtual
'Electronic Medical Records Boot Camp: Biostatistical Methods for Analyzing EMR Data' is a comprehensive two-day virtual event that offers seminars and interactive analytical sessions, providing participants with an in-depth understanding of electronic health data opportunities, statistical challenges, and the latest techniques. The widespread implementation of EHRs and EMRs in US hospitals has resulted in vast amounts of patient information, enabling cohort-wide investigations and personalized medicine. However, analyzing such extensive and diverse observational data poses technical difficulties. This intensive workshop addresses the potential of EMR/EHR data for health studies, statistical challenges, and advanced techniques through hands-on computer lab sessions and case studies. Participants will learn about data integration, addressing biases and missing data, comparative effectiveness studies, and predictive analysis. By the end of the boot camp, attendees will be well-versed in harnessing the power of EMR/EHR data for transformative healthcare research.
8. eClinicalWorks National Conference
October 20-22, 2023 | Tennessee
Gaylord Opryland Resort & Convention Center in Nashville will host electronic health records events like eClinical Works National Conference. This EHR summit will be an engaging and informative event for healthcare professionals. Attendees can delve into the latest enhancements and developments related to the V12 and Healow products for three days. The event will showcase these products' cutting-edge features and functionalities, demonstrating their potential to revolutionize the healthcare industry.
9. 2023 GSA Conference Workshop
November 8-12, 2023 | Florida
At the Gerontological Society of America (GSA) 2023 Annual Scientific Meeting in November, multiple principal investigator Vincent Mor, Ph.D., and colleagues will conduct a workshop titled 'The Long-Term Care Data Cooperative: Leveraging Nursing Home Electronic Health Records for Research.' Funded by National Institute of Aging, this initiative aims to enhance care quality in skilled nursing facilities by compiling comprehensive electronic health records data from over 2,100 nursing homes nationwide. The workshop will allow attendees to explore sample data, understand the core data model, and learn how to request access for research purposes. Additionally, interested participants can apply for 'real-world data scholars' training grants to leverage this valuable resource further.
10. International Conference on Global Healthcare
November 16-18, 2023 | France
The 10th edition of the upcoming scientific conference (Global Healthcare 2023) will be held in Paris. With a central theme of 'Fostering the Endeavors to Enhance Global Healthcare, ' this EHR summit aims to be the largest and most comprehensive event in the worldwide healthcare industry. The conference will focus on various aspects such as clinical best practices, research advancements, innovation, discoveries, and emerging trends in healthcare. Attendees can expect an enriching scientific program featuring symposiums, seminars, keynote addresses, oral presentations, and poster presentations showcasing the latest global best practices, research findings, industry regulations, and technological breakthroughs. EHR events like this one are held to empower attendees by providing comprehensive insights and fostering knowledge exchange in electronic health records and beyond.
Final Analysis
These electronic health records events offer medical professionals a comprehensive conference track that is tailored to their specific needs and interests. Attendees can engage in face-to-face conversations, access high-quality programming focused on current hot topics, and benefit from unparalleled networking with industry leaders, making these EHR events a must-attend! Furthermore, the conference track provides medical professionals with specialized sessions, workshops, and presentations that delve deep into the practical aspects of implementing, optimizing, and utilizing electronic health record systems. By actively participating in these sessions, medical professionals can gain practical skills, learn best practices, and acquire valuable insights that can directly impact their daily routine and patient care.
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