The Value of an EHR Cloud Solution

| February 19, 2020

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The term, “The Cloud,” has become so commonplace that one might ask: “What does it mean and what value can it bring to a healthcare organization’s electronic health record (EHR)?” Without getting too technical, Cloud is a model for delivering IT resources. According to the National Institute of Standards, “Cloud computing is a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources … that can be rapidly provisioned and released with minimal management effort or service provider interaction.” That is a straightforward definition. There are in fact three service layers, five essential characteristics and four deployment models inherent to the definition. Most healthcare organizations would use the “Private” deployment model. Cloud is a natural evolution in computing brought about by evolving improvement in connectivity and data storage capabilities as a result of improvement in technology. Cloud computing is not new and has existed in many forms over the past 40 years. Remote job entry was the definition in the 1970s and in the 1990s it became “outsourced infrastructure.”

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Top 10 Strategies for Healthcare Digital Marketing

Article | July 22, 2020

What is Healthcare Digital Marketing Digital marketing is a new wave in the world of healthcare marketing strategy. Using advanced technologies that use online marketing platforms such as websites, social media channels, and SEO techniques, to reach potential clients with healthcare products and services encompasses healthcare digital marketing. Digital marketing in the healthcare sector makes it easier to create, communicate, and deliver health information and make interventions regarding protecting and promoting the health of diverse populations. Strategies for Healthcare Digital Marketing There are many trending healthcare digital marketing strategies you can use beneficially in healthcare, but here are the top 10 trending strategies that can help you ensure success: Create a Wholesome Patient Experience on Your Website As part of effective healthcare digital marketing for your services, crafting a patient-focused website will help to provide a seamless experience for visitors. While it is important to create a website that you can optimize for search engines, it is also crucial to simplify the process for first-time as well as repeat visitors. Use a conversational tone and features that allow easy navigation so that patients don’t feel like they are being bombarded with medical jargon. Take a look at Mayo Clinic’s homepage. A patient's needs like online scheduling, specialist lookup, and contact information are easily available, while secondary information for those who would like to explore more before they make an appointment is below. This user-friendly healthcare digital marketing strategy will help you a lot in making visitors return to your website, and when they are looking for products and services. Employ a Responsive Web Design With more people leaving the confines of PCs to use the web easily and comfortably, ensuring that your website is responsive to various types of devices is paramount. This applies more to mobile devices because Google has introduced mobile-first indexing in September 2020. Branding Matters If you want to use healthcare digital marketing campaigns efficiently you have to identify what your organization as a brand can give patients. Even if it is healthcare, where target markets and organizational priorities are almost similar, patients need differentiating factors for each healthcare provider. If you don’t want a patient to be lost in the sea of white coats, figuring out what is special about what you can offer is crucial. Make sure your organizational goals and healthcare digital marketing goals are in sync to avoid unnecessary expenditure. Analyze your competition and let that assist you in shaping the path that your healthcare digital marketing strategy will take. You can often learn a lot from a competitor’s mistakes. Provide Blog Content That Is Optimized for SEO Symptom-related searches constitute 1% of all searches, that’s millions, on Google. Use this information to your benefit when planning your editorial calendar for blogs and include it efficiently in your healthcare digital marketing strategy. While you plan around national health observances, you can integrate long-tail keywords, provide links to reputed health sites and articles within your website, and invest in healthcare digital marketing plans. The four to five listings that show at the top of Google’s organic search results page are called the local pack—this part is vital for mobile users because it is all the screen can display before the user scrolls down. If you haven’t already, you should claim your healthcare website on Google My Business and keep it updated. Apart from this, healthcare digital content marketing plans need to be optimized for healthcare-specific SEO keywords. Supplement Blogs with Video Content With more algorithms prioritizing video content, you don’t want to be left behind without any good video content. In the healthcare industry, you have the added benefit of adding to your physician’s credibility if you create edutainment videos telling patients about their area of expertise. Healthcare video marketing can help you leverage the physicians in your organization that are authorities in their respective fields of medicine. Long and scary procedures being described by certified physicians is often reassuring for patients. Likewise, patient testimonials can pay this comforting reassurance forward, resulting in building a good reputation for your organization through similar healthcare digital marketing approaches. Take Advantage of Paid Advertising After you’ve created all this carefully crafted content that is optimized for SEO, you can’t just let it sit only on your website. Sometimes even if you maintain up-to-date business listings, Google’s local pack is overshadowed by paid ads. You have to promote it on search engines and social media platforms through pay-per-click (PPC), search, targeted, and display ads. Here you need a clear healthcare digital marketing strategy. Call-only campaigns and other ad extensions can be used to promote the services you offer as well. Leverage Social Media While organic social media campaigns are great, they can only get you so far. Using it as your only social media strategy can only give you subpar results compared to paid social campaigns. A paid social media plan is more than just clicking on ‘boost’, you have to create a strategy that suits your goals, targets the audience you need, and budgets for a specific ROI. You can create highly personalized campaigns without wasting your budget and reach the patients who are most likely to find your posts useful. It can be quite advantageous if you use healthcare social media marketing to your benefit while being tasteful in what you post. A healthcare care social media platform can be included in your healthcare digital marketing strategy. Set up an Email Strategy In healthcare, there are a few types of emails you can take advantage of, like reminders for appointments and annual physicals, seasonal tips for flu season, and announcements about new technology being used in your organization. Letting opportunities like these slip by is lost chances to keep patients engaged with your services and your patients also lose out on information that potentially could have been useful to them. Including a well-planned email marketing strategy as a part of your healthcare digital marketing plan will prevent patients from marking your email as spam and give you good open rates. Setting up free subscription-based newsletters as Johns Hopkins Medicine does allows you to prevent unnecessary unsubscribes as well. Follow-up with Patient Reviews and Feedback Word-of-mouth referrals have and always will be a part of marketing and healthcare digital marketing can help you evaluate the quality of the referrals you are getting. Patient success stories often inspire and evoke emotional responses from people, apart from serving as a way to show others the quality of the healthcare services you provide. Track Your Healthcare Digital Marketing Strategies After you’ve put all this effort into creating healthcare digital marketing strategies for email, social, and video you have to analyze where your budget is being spent the most, and whether it is reaping you the kind of benefits you are expecting. Understanding and capitalizing on patient micro-moments allows you to position your brand appropriately so that you are right there when they need your services. Measuring and studying your healthcare digital marketing conversion metrics is highly beneficial when it comes to using your resources to serve your needs best. It doesn’t hurt to track all the mediums you’re using to communicate with patients including calls that are made to your front desk. Analyzing this data can help you understand the blockers that lie in the path between a patient and doctor. A laggy scheduling system, long call-hold times, and patient misinformation are just some of the revelations this analysis can bring to light. Trends in Healthcare Digital Marketing Healthcare digital marketing plans were almost non-existent, but they slowly developed to include traditional marketing like print, direct mail, television, and radio. The limitations of these media can now be overcome with healthcare digital marketing. Doctor reviews, patient discussion forums, and physician certifications and availability are now an online search away for most patients. On-demand healthcare is becoming increasingly popular, and big data is playing a pivotal role in decreasing errors via patient record analyses and creating preventative plans for recurring emergency room patients. The future even holds possibilities for telesurgeries, telemedicine continues to grow, and virtual patient treatment and other emerging technologies are changing the landscape of healthcare digital marketing. High-risk patients are being aided by heart rate sensors, oximeters, and exercise trackers paving the way for increased investment in medical devices that can be worn. These devices give people a sense of agency when it comes to their health while creating room for gamification and considerable changes in healthcare insurance. Even with all these innovative changes, for healthcare digital marketers, one aspect will remain primary and this is the patient. Gone are the days when healthcare costs were affordable and patients were not proactive in researching which healthcare provider to choose. The modern patient has to be prudent in selecting the person responsible for improving their health, and it is your responsibility as a marketer to show them why your organization is the best. Stay updated with the latest healthcare digital marketing trends with webinars as the times are changing faster than ever. Frequently Asked Questions What is healthcare digital marketing? Marketing healthcare products and services with the use of advanced digital technologies and techniques are called healthcare digital marketing. These techniques can be Google AdWords campaigns, responsive websites, SEO tactics, mobile apps, unique landing pages, social media campaigns, and email marketing programs, and much more. Why is digital marketing important in healthcare? Healthcare providers are facing challenges everywhere, especially in marketing their products and services. So, as technology is evolving, to stay competitive and continue improving the patient experience, the healthcare industry should invest in healthcare digital marketing strategies. What is a healthcare marketing strategy? Healthcare marketing strategies support and promote the practices of healthcare providers and telemedicine providers. Healthcare digital marketing strategy includes many channels and forms to target the right patients in the right way at the right time.

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Artificial Intelligence Adoption in Healthcare

Article | February 10, 2020

Artificial intelligence (AI) – long an impactful technology in other industries – is in the midst of rapid adoption across the healthcare industry. What was once seen as having great potential is now making its way to real-world implementation, driving improvements in care through enhanced clinical decision support, empowering payers, providers and healthcare organizations across the ecosystem with actionable insight. Patient-generated behavioral data is becoming increasingly common for care management. Smart gadgets such as Fitbits, smartphones and other wearable sensors collect patients’ data, helping patients and physicians better understand habits and set realistic healthcare goals.

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How Digital Transformation Enables a Systematic Response to the Coronavirus Outbreak

Article | March 11, 2020

For many years now, we’ve all been talking about a worldwide digital transformation in healthcare. One of the key motivations for healthcare’s digital transformation has been to enable the shift from labor-intensive, manual, in-person encounters in healthcare facilities and replace them with encounters that are instead digital, possibly automated, and which can take place wherever the patient happens to beAcross industries, we talk about revolutionizing the customer experience. In healthcare, this revolution has focused on experiences for each patient, every health plan member, every healthcare provider, and all healthcare employees. And when it comes to providing the best care for people who are already ill, we also know that hospitals and medical offices are dangerous places. After all, those who are sick can infect those that are healthy—and this includes our healthcare providers. The more we can provide appropriate assessments, diagnose, and treat patients in the comfort of their own homes—and keep their infections out of hospitals and other medical facilities—the better it is for everyone. It’s the old mantra of the right care, in the right setting, at the right time.

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Advanced Healthcare Supply Chains: Why It’s All in the Data

Article | February 10, 2020

During the past decade, the healthcare industry has undergone an unprecedented technological transformation. The industry, once defined by manual processes, has moved squarely into the digital age. As patients, we’ve all become accustomed to seeing physicians as well as clinical staff use laptops during office visits. And behind the scenes, hospitals and health networks have made substantial investments in financial and HR systems, among others. One of the more significant digital advancements has been the industry’s focus on applying greater levels of automation to supply chain processes. In doing so, provider and supplier organizations have improved the efficiency of their supply chains, driven out millions of dollars in cost and waste, all while keeping patient care front and center.

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Spotlight

Compass Healthcare

Compass Healthcare is a multifaceted for-profit, physician owned, healthcare company providing neurosurgery, urology, dermatology, radiation oncology, pain management, physical medicine & rehabilitation services as well a host of other ancillary services that support and compliment the provider staff and specialists of Compass Healthcare.

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