How to Develop An ABM Strategy for Healthcare and Life Sciences

| March 5, 2020

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Most physician outreach now takes place digitally or indirectly. This shift in engagement has made it crucial for sales and marketing teams in healthcare and life sciences (HLS) to be aligned with a unified strategy.  That’s what we discovered at League. Founded in 2014, League is on a mission to consumerize health and benefits for employers. We started using Salesforce and Pardot in 2017. Back then, marketing and sales were disconnected, and this was impacting our overall performance in a negative way. Our solution was to develop our first account-based marketing strategy. We saw that ABM was a huge trend, and we loved the idea of choosing a set of target accounts, creating playbooks, and personalizing marketing campaigns to help drive meetings. Here’s how we adopted ABM at League, and the results of our ABM efforts.

Spotlight

Randox

Randox is an international clinical diagnostic solutions company with sales and distribution agreements in 130 countries. Established in 1982, Randox have carved out an impressive role within the clinical diagnostics industry. Randox is a market leader in the diagnostics field. The key focus of the company is to “revolutionise healthcare by continuously improving diagnostic solutions.” This is confirmed by the fact that 28% of total annual revenue is reinvested in research. 185 highly trained and specialised R&D scientists work to revolutionise healthcare on a global scale.

OTHER ARTICLES

Telehealth’s Benefits for Patient-Centered Care — and Where It’s Going

Article | May 19, 2021

As the COVID-19 pandemic upended the healthcare system, hospitals and doctor’s offices doubled down on technology and implemented a host oftelemedicine services, from virtual visits to remote patient monitoring and customized treatment plans. The results were unexpected. Not only did telemedicine help bridge the gap between physicians and patients during the health crisis, but arecent J.D. Power studyfound that telemedicine also delivered increased customer satisfaction, outpacing other healthcare services. Patient-centered care played the largest role in this shift. Technologies that let staff reach patients anytime, anywhere enabled providers to shift their functional focus away from simply treating issues to building better relationships.

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IMMERSIVE ENVIRONMENTS COULD BE THE NUDGE WE"RE ALL LOOKING FOR WHEN IT COMES TO FRAMING BEHAVIORAL FRAMEWORKS...

Article | May 19, 2021

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Managing Your Fearful and Negative Thoughts

Article | May 19, 2021

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When Someone You Know Struggles with Fear and Anxiety

Article | May 19, 2021

Do you know a friend or loved one who suffers from fear, anxiety, and depression and do not know what to do to help them? It can be frustrating to watch someone you know struggle with their mental health and not be able to do anything to relieve their suffering. With this in mind, here are seven ways to help the person cope in these kinds of situations. 1. Learn as much as you can in managing anxiety and depression: There are many books and information that will educate you on how to successfully overcome fear and anxiety. Share this information with the individual who is struggling with their fears. The key is to get your friend to understand how important it is to seek some guidance when it comes to their mental health. 2. Be understanding and patient with the person struggling with their fears: Maintaining depression and anxiety can be difficult for the individual so do not add more problems than what is already there. Do not get into arguments with your friend who may be having a difficult time with their anxieties. Make an effort to listen to the person rather than making judgements. 3. Talk to the person instead of talking at them: It is important not to lecture the individual who’s having a hard time with anxiety and depression. Talk to the person about their issues without being rude. Most people will listen if you approach them in a proper manner. Remember to treat others the way you would want to be treated if you were the one who was struggling. 4. Ask for some ideas: Seek advice from a professional who can assist the person you know with their mental health issues. A counsellor can give you some ideas on how to overcome anxiety, fear, and depression. Getting help from a therapist is the number one priority in getting the individual to do something about their problems. 5. Find out why the person won’t get assistance: Address the issues on why he or she will not seek treatment. Many people who are struggling are fearful and frustrated. Try to find out the reasons why your friend won’t get the help they need and then try to find the ways that will overcome their resistance of seeking some guidance. 6. Remind the person on the consequences of not getting help: Another way to convince the individual who is struggling with fear and depression is to tell them what may happen if they don’t get some counselling. Anxiety and depression can make things worse and usually won’t go away by themselves. 7. You can’t manage your mental health all by yourself: A person’s fears and anxieties can be difficult to manage and more than likely he or she will need some help. Many people think that they can overcome their mental health problems on their own. This is a mistake. The individual should admit they have a problem and then seek treatment to get their life back on track.

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Spotlight

Randox

Randox is an international clinical diagnostic solutions company with sales and distribution agreements in 130 countries. Established in 1982, Randox have carved out an impressive role within the clinical diagnostics industry. Randox is a market leader in the diagnostics field. The key focus of the company is to “revolutionise healthcare by continuously improving diagnostic solutions.” This is confirmed by the fact that 28% of total annual revenue is reinvested in research. 185 highly trained and specialised R&D scientists work to revolutionise healthcare on a global scale.

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