Bushwick Bill Dies After Battle With Pancreatic Cancer

COLORADO (CelebrityAccess)  Bushwick Bill, a core member of pioneering Southern hip-hop group, Geto Boys, has passed away following a battle with pancreatic cancer.
Bill, who was born Richard Stephen Shaw in Kingston, Jamaica and raised in Brooklyn, joined the Geto Boys in 1986 following a stint as the group’s dancer performing under the name Little Billy. As Bushwick Bill, the rapper became an important member of the group whose classic lineup Bushwick Bill, Willie D and Scarface  influenced both southern hip-hop and the horrorcore genre.Over the course of the group’s career, Geto Boys went on to land three hits on the Billboard Hot 100, including 1992’s Mind Playing Tricks On Me, which reached No. 23, and also placed seven titles on the Billboard 200, with 1996’s Resurrection, peaking at No. 6.
When news broke back in May that Bill was battling stage 4 cancer, the group hit the road for a string of concert dates, dubbed The Beginning of a Long Goodbye, with a portion of proceeds going to support pancreatic cancer awareness.

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Rainbow Rehabilitation Centers

Rainbow Rehabilitation Centers is a real-world, community-based, cost-effective community of caring providers and rehabilitation specialists. We provide transitional rehabilitation as well as long-term residential programs for adults with brain or spinal cord injuries, and children or adolescents with brain injuries. We believe in utilizing community resources whenever possible.

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Health Technology, Digital Healthcare

Artificial Intelligence in Healthcare: Applications and Threats

Article | September 8, 2023

Remember Big Hero 6's beloved Baymax? The lead character’s personal pudgy robotic healthcare companion was much loved and adored by the audience. We might not have wondered back then but the fascinating machine had actually been powered with Artificial Intelligence, programmed to scan a human body for any illnesses or injury while also examining the environment, offering treatment and even catering to the emotional requirements of the patient.

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Health Technology, AI

Transforming Digital Healthcare Software through AI-Enhanced UX Testing

Article | July 18, 2023

Embracing the AI Revolution: Transforming Digital Healthcare Software through AI-Enhanced UX Testing The wave of demographic change sweeping the United States presents an urgent call to action for healthcare providers. According to the US Census Bureau, adults over 65 will account for a quarter of the US population by 2060, signaling a drastic shift in healthcare delivery needs. More than half a million of this demographic will be centenarians, accentuating the need for digital experiences tailored to seniors' unique needs. Despite the rapid advancement of digital health technologies, research indicates that many senior citizens struggle to adapt. A recent study reported that 40% of adults over 65 believe their telemedicine visit was inferior to traditional in-person care, with a meager 5% finding it superior. The promise of convenience delivered by digital health is often overshadowed by the frustration associated with technical difficulties. An astounding 75% of senior citizens admit they need assistance when using new electronic devices. Let's consider the patient portal app, a common touchpoint in the digital health journey. Despite its apparent simplicity, seniors find processes like logging in troublesome due to issues like forgotten passwords, technical bugs, or content readability. This scenario underlines the crucial need for comprehensive User Experience (UX) testing to eliminate these barriers and provide a seamless digital health experience. The Complex Landscape of Healthcare UX Testing The complexity of UX testing in healthcare has been exacerbated by the interplay of multiple modules, services, platforms, and vendors. Take Electronic Medical Record (EMR) systems, for instance, which undergo frequent updates, each one potentially impacting the system as a whole. Traditional manual testing methodologies are proving to be time-consuming and costly. Though automation has revolutionized sectors from automotive to finance, the healthcare industry appears to be lagging. A study by the Health Information and Management Systems Society (HIMSS) reveals that a mere 15% of healthcare providers have adopted modern test automation platforms. Meanwhile, a significant 41% still rely on manual testing. As EMR systems grow increasingly complex and customized, this over-reliance on manual testing poses daunting challenges. The gravity of this issue is amplified by a startling revelation from the HIMSS study - only 6% of healthcare executive leaders express confidence in their organizations' testing practices. In an increasingly digitized healthcare environment, such a low level of assurance raises substantial concerns about patient safety. Although 75% of the surveyed providers have invested in software testing to safeguard their bottom lines, nearly two-thirds confess feeling inadequately resourced in terms of time, money, and talent to meet future testing requirements. As the list of testing demands grows, QA teams are frequently stretched thin, leaving many potential user journey scenarios untested. The Power of AI in UX Testing for Better Patient Outcomes AI technologies hold the potential to revolutionize UX testing in healthcare. The modern healthcare application is a labyrinth of potential user journeys - a typical mobile application model can yield over 9 billion separate scenarios. To effectively navigate this colossal testing landscape, test automation tools employing Machine Learning (ML) algorithms are critical. By analyzing historical patterns, prioritized cases, and real-user insights, ML algorithms can auto-generate test cases and meticulously scrutinize each user interaction. This approach ensures an optimal digital experience and robust coverage of potential issues. The HIMSS study also provides a glimmer of hope, revealing that nearly 80% of healthcare providers plan to adopt real-time testing analytics for quality assurance. AI's role becomes pivotal in augmenting the capacity of software testing teams in this scenario. By leveraging historical patterns and prioritizing test cases, ML-powered testing tools can automate crucial tests across various platforms, devices, and operating systems. This symbiosis of human expertise and AI not only bolsters productivity but enables comprehensive testing coverage within tight time constraints. The Future of Healthcare Software UX Testing The path to perfecting a patient’s digital journey is fraught with challenges. Healthcare organizations venturing into automated software testing or contemplating in-house tool replacement must stay abreast of evolving healthcare testing requirements. This understanding is key when evaluating automation vendors against the backdrop of regulatory standards. Opting for a technology-agnostic solution ensures extensive test coverage, boosts efficiency, and guarantees longevity as technologies advance. Introducing your software QA teams to user-friendly, low/no-code test automation tools can simplify the onboarding process and fosters better collaboration with Dev teams and business testers. As we stand at the precipice of this transformative period in healthcare, it's clear that the AI revolution holds the key to unlocking the future of digital healthcare UX testing. By harnessing AI's potential, healthcare providers can ensure a user-friendly, seamless digital experience for the fastest-growing demographic, setting new industry standards in the process.

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Health Technology, Digital Healthcare

Driving Down Drug Costs: How Real-Time Transparency in PBMs Can Make a Difference

Article | September 7, 2023

In the ever-evolving healthcare landscape, transparency in pharmacy benefit management (PBM) has emerged as a critical issue. The discussion surrounding driving down prescription drug costs and increasing access to affordable medications has brought attention to the practices of PBMs. However, achieving true transparency requires more than just buzzwords; it necessitates access to real-time data that empowers consumers to make informed decisions about their healthcare. In this piece, we will explore the importance of real-time transparency in PBMs and highlight how Xevant, a leading platform, is revolutionizing the industry. The Current State of PBM Legislation With over 100 bills to reform PBM practices, legislative efforts are intensifying to address the business practices associated with PBMs. However, one common concern is the absence of language surrounding real-time automation in many of these bills. The lack of such provisions threatens to undermine the effectiveness of the proposed reforms. It is crucial to examine the available resources and insights to gain a comprehensive understanding of the issue. The current state of PBM legislation and the efforts to reform PBM practices highlight the pressing need for transparency and accountability in the pharmaceutical industry. PBMs play a critical role in the drug pricing ecosystem. Still, concerns about “traditional” PBM business practices, such as lack of transparency and opaque rebate systems, have raised questions about their impact on drug prices and patient access to affordable medications. Xevant's Groundbreaking Solution Xevant, led by CEO Brandon Newman, stands at the forefront of the drive for transparency in PBM practices. As the only platform capable of providing PBMs and consumers with real-time, automated, and completely transparent data from the entire pharmacy benefits ecosystem, Xevant is poised to revolutionize the industry against the backdrop of the political landscape. The absence of language surrounding transparency and real-time automation in many proposed bills threatens the effectiveness of the reforms. Yet, innovative companies like Xevant are leading the charge for openness in PBM practices. Xevant's real-time data automation and optimization capabilities empower consumers with timely, comprehensive, and transparent information, enabling them to make informed decisions about their healthcare and potentially save money. With the potential passage of these bills, the pharmaceutical industry could see a shift towards greater accountability, fairer pricing practices, and improved access to affordable medications. The reforms could also create a more level playing field for generic drug manufacturers, fostering competition and lowering prices. Real-Time Data Automation and Optimization Newman emphasizes that transparency cannot be achieved without access to real-time data automation and optimization. This real-time, customized data enables individuals to compare prices, explore alternatives, and understand the specific cost components related to their medications. By bringing together various parts of lowering drug costs, such as drug rebates, 340B contracts, sell-side discounts, copay assistance, and employer negotiations, Xevant offers a solution that empowers consumers with the information they need when required. The Implications of Timely Access to Data The scarcity of timely access to data among many traditional PBMs is a significant challenge in achieving transparency in the pharmaceutical industry. These PBMs typically collect data annually, which leaves a substantial margin of error and can result in millions of dollars lost from consumers' pockets. In contrast, Xevant's capabilities offer a game-changing solution. With Xevant's platform, consumers gain immediate access to critical information regarding drug rebates, markups during spread pricing, competitive alternatives, and the vast landscape of the pharmaceutical ecosystem. Having these complete datasets available in real-time allows individuals to make informed decisions about their healthcare and potentially save lives. The significance of timely access to data cannot be overstated, as transparency becomes meaningful only when it happens in the present rather than months, or even a year, later than when the impact has already occurred. Navigating Proposed Legislation and Questionable Business Practices Another critical aspect of the PBM landscape that Xevant addresses is the moral implications associated with cost-sharing, clawbacks, spread pricing, and the pass-through of rebates. These practices have long been criticized for their opacity and their negative consequences on patients' access to affordable medications. Xevant's transparency-focused approach highlights these practices, allowing stakeholders to evaluate their ethical implications and work towards fairer alternatives. Xevant recognizes that proposed legislation may have potential cracks that allow for slip-through and the continuation of questionable business practices. Delayed and inaccurate reporting are loopholes that can hinder the effectiveness of reform efforts. By actively engaging with legislators and industry stakeholders, Xevant aims to identify these potential shortcomings and advocate for comprehensive robust legislation that leaves no room for exlploitation The Future of Healthcare and the Role of Real-Time Automation As the discussion surrounding PBM reform gains momentum, the future of healthcare in America hangs in the balance. Xevant sets a new standard for efficiency and consumer empowerment in healthcare decision-making by employing AI-driven technology. Xevant's visionary approach to real-time data automation and optimization paves the way for greater transparency and cost savings in the pharmaceutical industry. Wrapping Up Transparency in pharmacy benefit management is crucial to addressing the soaring costs of prescription drugs and enhancing access to affordable medications. Without access to real-time data and automation, the pursuit of transparency remains elusive. Xevant's groundbreaking platform solves this pressing challenge, enabling PBMs and consumers to access complete, transparent data in real-time. As legislative efforts progress, the need for real-time transparency becomes increasingly evident, and Xevant emerges as the leading legal solution for PBMs. When harnessing the power of real-time data automation, the vision of affordable healthcare can be transformed into a reality, benefiting individuals and the entire healthcare ecosystem.

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Effective Health Tech Content Marketing Plan for B2B Marketers

Article | March 3, 2021

Is your health technology company publishing content online? Not sure how to make your health tech content marketing effective? Each step taken in the process of content marketing matters. Skipping essential steps may negatively affect the whole process. The following steps are critical in your content strategy: • Defining your ideal buyer • Gathering insights about how they make decisions • Documenting how your content will address their needs Lately, health tech companies are facing too much competition. Thus it would be wise to equip yourself with a good marketing strategy, including a clear content marketing plan. This blog focuses on making your health content marketing more effective, overcoming challenges, and eliminating the chances of failure. Content Marketing challenges for Health Tech Marketers Heath tech brands face multiple obstacles with health tech content marketing. They must deal with many challenges such as content proliferation, uncoordinated and inconsistent content creation, and difficulty in reaching out to customers and prospects with relevant and timely content. A lot of hard work and time is required to create great content. Let us have a closer look at the challenges faced by health tech marketers related to content marketing. Determining Content Marketing ROI Many of the health tech content marketers are struggling to show ROI from their content marketing efforts. They cannot claim a specific conversions rate from a channel or a piece of content. Often digital conversion paths of the health tech industry cannot be analyzed or tacked. Some other biggest challenges of health tech content marketing are tying content to conversions, defining appropriate and relevant metrics for measuring and evaluating the impact of the content marketing efforts on its bottom line. Figuring Out How to Feed the Content Beast Including health tech brands, many brands spend too much time thinking and worrying about creating compelling content. Or they worry about making content thattheir boss, salespeople, or other stakeholders need. The goal should be creating content consistently that is necessary for the client's journey. Your health tech content marketing should focus on your target audience searching online for your product and business. Proving Credibility and Authority Many health tech marketers struggle with defining a credible and authoritative voice for their brands. They fail in the process of cutting through the noise and grabbing the attention of their target audience for this very reason. A health tech content marketing strategy should maintain the brand’s identity, improve its authority, and boost ROI. Here, thought leadership has a role to play. Use your people, their expertise, and their passion effectively to share what they know about your product with your target audience. Trust and credibility will follow. Maintaining Volume, Quality, Speed Another significant challenge of health tech content marketing is developing compelling, engaging content fast without compromising on volume and quantity. For many marketers, a big pain point is trying to stay agile and nimble within a large corporate structure. Continuous Learning The marketing landscape is ever-changing. It means health tech marketers have to dedicate themselves to learning throughout their life.. They also have to reinvent through innovation to avoid extinction. Primarily, health tech content marketing needs constant innovation and learning. Everyone is trying to navigate the learning curve. It is very challenging for marketers to train teams and update them with the latest marketing practices. Influencer Marketing Another challenge faced by most marketers in their health tech content marketing efforts is identifying influencers to amplify content. Creating great content is just the first step. Having an effective promotion strategy to reach your prospects with your content helps. Reasons for Health Tech Content Marketing Failure A study by Healthcare Information and Management Systems Society (HIMSS) on health tech content marketing shows a vast gap between results and goals. Is there discontent in health tech content marketing? Eighty-five percent of the survey participants said they have a content marketing strategy, but only 4 percent only said their content marketing strategy was effective. So, it's clear that something was not working for them. Here are some of the key reasons: The Absence of a Content Strategy Except for some large tech companies, such as IBM, Microsoft, and Salesforce, most vendors do not have a content marketing strategy. For many tech companies, content marketing is part of their overall business strategy. So consider building a health tech content marketing strategy to have a leg up on your competitors. Lack of Sponsorship Creating compelling content is a low-priority task for most B2B tech companies. A small marketing team usually takes care of health tech content marketing with limited resources and budget. It results in content that does not align with your market positioning and business strategy. Content-Creation Bottlenecks Content marketers need quality content for marketng. For this, subject matter experts (SME) should be involved in the process of content creation. SMEs, most often, are too busy to participate in the process. As a result, the content may turn out low in quality and might not be consistent Lack of a Content Distribution Strategy Unless you promote high value content on all the digital and social media channels, no one will hear about your health tech brand. Most B2B health tech companies fail to promote themselves through effective health tech content marketing on multiple digital and social media channels. No Patience B2B health tech companies want instant results. The survey by in 2020 HIMSS points out the minimum time needed to fetch results from content marketing programs. A health tech content marketing program launched in this quarter will not bring you any developments in the same quarter. Effective Content Marketing Plan for Health Tech Marketers The global pandemic has accelerated the shift towards digital marketing. Many healthcare technology marketers focus on pure sales collateral and product-centric content instead of thought leadership and human-centric content. Here are five areas that deserve more attention in your health tech content marketing plan. These should be top priorities in your content plan. Planning the Process and Setting Reasonable Goals & Objectives Data shows that most healthcare technology companies do not have an effective health tech content marketing plan. It is not surprising that these companies, accelerating ahead everyday, do not have the time to plan or enough resources to execute it. There are three reasons behind it: • They never made planning a proper priority. • They realize they don’t have the time. • The team doesn’t know where to start. Good planning with realistic goals and expectations solves this issue. Quality content marketing is a long-term investment, not a short-term performance vehicle. Benchmark the Market & Your Competition Investigating your competition may get you down. Analyzing every aspect of your competitors’ content, including approach and strategy, will help you learn many essentials things. You will get ideas to improve your health tech content marketing from your competitor analysis. Do not get confused between your sales competitors and content competitors. Your sales competitor is the one who sells your exact product or service. Your content competitors are companies ranking on search engines for the same content that you want to ranked for on search engine result pages. In addition to pure sales competitors, these content competitors can include major publishers such as trade associations and newspapers. Fine-Tune Your Messages, Themes & Topics It is effortless to come up with a long list of content ideas. It is vital to understand the themes and topics, which will work better for your business goals. The topics should be worth the time and effort you put in. Your themes, topics, and other content ideas in your health tech content marketing plan should support your core health tech messaging. People usually tend to create content randomly and wonder why their content marketing does not work in the end. Fine-tuning your themes, messages, and topics and making sure they are all unified in the process is a big part of ensuring your content succeeds in the end. Address All Four Content Distribution Channels Creating great content is just a first step to your health tech content marketing. You may have to think of the content distribution channels: owned media, internal channels, earned media, and paid media. All of these channels have multiple options for content distribution. Depending on your company’s business goals and particular situations, you can choose the best-suited application from these channels. Get the Most Out of Your Content Marketing Efforts Maximize your health tech content marketing investment with the three Rs: refresh, repurpose, and repromote. Refreshing means updating old content that performed well in the past. It may include changing the published date and updating the internal links to timely and more current information. Repurposing means changing the format. You can make a blog post out of a webinar or create an infographic out of a case study. Promoting and redistributing older content that performed well in the past is repromoting. With content marketing, it is tough to have long-term success without a documented strategy and commitment. With a detailed process, you will have clarity about your goals and the tactics you will use to achieve them. If you do not have this practice, it's better to develop your strategy and write it down to improve your health tech content marketing's better effectiveness. Content marketing is a proven way to connect with the tech industry audience, especially in health tech. Creating great content about your business, which the audience finds reliable and helpful, will make your company reliable and a trusted source to solve problems. Doing it alone may be a tiresome job. We, at Media 7, provide all the assistance in marketing technology products online. We have the right solution for all your demand generation, lead generation, sales, and marketing problems. Media 7 converts leads and turns them into your happy customers forever. To know more about Media 7, visit: https://media7.com Frequently Asked Questions Why is content marketing important in health tech? Content marketing is crucial in health tech as unique content makes your target audience trust your brand and consider it a trustworthy source for solving their issues. Moreover, to build your brand, content marketing is a vital component. How do you create a successful health tech content strategy? When you create a successful health tech content strategy, an ideal buyer profile, buyer persona, customer journey, etc., should be considered. Along with that, you should have clear objectives and goals when you make a content strategy. What is the essential step in creating a health tech content marketing plan? The essential step in creating your health tech content marketing plan is defining your targeted audience and understanding the buyer persona. It will help you create relevant and audience-focused content.

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Spotlight

Rainbow Rehabilitation Centers

Rainbow Rehabilitation Centers is a real-world, community-based, cost-effective community of caring providers and rehabilitation specialists. We provide transitional rehabilitation as well as long-term residential programs for adults with brain or spinal cord injuries, and children or adolescents with brain injuries. We believe in utilizing community resources whenever possible.

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2020 Elections Healthcare Debate Truths, Half-Truths, And Falsehoods

forbes.com | July 08, 2019

Healthcare may emerge as the number one issue in the 2020 election. In itself this isnt surprising, given that for many decades the electorate has considered healthcare a key issue.And, the truth is healthcare access continues to be a major problem in the U.S., along with inequalities in outcomes, relatively high prices for healthcare services, and high out-of-pocket spending. Democratic presidential candidates have weighed in on these issues.Without more clarity, however, the debate runs the risk of unraveling into exercises in sophistry.Politicians in America have had a knack for telling half-truths or even untruths about healthcare. For example, in 2012, John Boehner claimed that the U.S. has the best healthcare delivery system in the world. And, just prior to signing the Affordable Care Act (ACA) into law, President Obamastated if you like your healthcare plan, you can keep it.

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Adelaide IT services provider Chamonix lands $8 million govt healthcare software deal

Nico Arboleda | July 08, 2019

Adelaide-based IT services provider Chamonix IT Management Consulting has scored an $8 million contract with the Australian Digital Health Agency (ADHA).The contract is to develop and support a Health Identifier and PCEHR System HIPS, and a PCHER is a Personally Controlled Electronic Health Record.HIPS is a My Health Record (MHR) integration software that is owned by ADHA. The software is used by hospitals and private diagnostic providers to connect to the national My Health Record infrastructure.An ADHA spokesperson told CRN that Chamonix was picked out from an open tender process.Chamonix was founded in 2010 in Adelaide and was a CRN Fast50 lister in 2014 due to its work with Microsoft, achieving Gold Partner status in 2012. The company also has an office in Brisbane, which opened in 2016.

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3 exciting small cap ASX healthcare shares to watch in FY203 exciting small cap ASX healthcare shares to watch in FY20

Unified Health care Home Healthcare COPD | July 08, 2019

Because of positive tailwinds such as ageing populations, increased chronic disease burden, and better technologies, I believe demand for healthcare services will grow strongly over the next decade. In light of this, I think the healthcare sector could be a great place to look for small cap shares to buy and hold.Three growing healthcare shares that I think are worth looking closely at are listed below. Heres why I like them. Alcidion is an informatics solutions provider which develops and sells healthcare analytics software for hospitals and other healthcare providers. This software aims to improve the efficacy and cost of delivering services to patients and reduce hospital-acquired complications. Earlier this year the company won its first major contract with the Dartford and Gravesham National Health Service (NHS) Trust in the United Kingdom. Given how the NHS is currently transitioning to a paperless environment, I wouldnt be surprised to see more and more large contracts being won over the coming 12 months.

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