Advancing Healthcare: Top 10 EHR Books for Visionary Leaders

Digital Healthcare, Medical Devices

Article | May 17, 2023

Do you know you can now wear technology? With the help of wearable technology, it's now easier to keep track of useful information in one go! This go-to technology has made people’s lives easier and smoother health-wise. In the last five years, more people have started using wearable technology to monitor health data and live healthier lifestyles. According to the Deloitte Global Survey, today, more than 80% of people are interested in using wearable technology. Statista also studied that the ear-worn wearable technology market will be worth more than 44.16 billion US dollars by 2023. These data show that customers are gravitating toward wearable technology due to its simplicity and convenience. The Tech is Getting Smarter Wearable technology has enabled the concept of self-checking, evaluation and monitoring of certain health conditions. The Internet of Things (IoT) technology is transforming and improving the entire lifestyles of millions of people. So it's no surprise that the technology is spreading. Thanks to IoT and AI, which have pushed these technologies into individuals’ hands in the form of smartwatches, fitness bands, and other devices. In this case, app development has also been a critical success factor. Consumers of all age groups actively use wearable technology for multiple physical benefits, such as monitoring daily activities (running, walking), water intake, heartbeat, sleep cycles, blood pressure, oxygen level, and mobility levels. In fact, the tech helps them to stay motivated by maintaining and extending their good habits. Wearables can measure these characteristics through an effective data model that is instantly responsive. The readings can be saved, displayed, or forwarded to a doctor for medical study. This interface of wearable technology saves money and time traveling to clinics, hospitals, GPs, and other medical facilities. The next feature that only wearable technology provides is reminders and inspiring information! Due to the addition of automatic functionalities, users have invested considerably in wearables and sparked the usage at the current time. Furthermore, wearable technology is also seen in other medical devices such as ECG monitors, which is again a cutting-edge consumer electronic device that users can use to measure electrocardiograms at home. A Deloitte study found that due to the rising demand and supply together, nearly 200 million wearable gadgets will be marketed globally by 2023. Transforming Healthcare Towards Intelligence The pandemic accentuated the importance of wearable technology the most, particularly for health monitoring. As a result, the technology was available in every second home. Wearable innovation is exceptional with the advancements in sensors, artificial intelligence, machine learning, and algorithms. Sensor data provides insights regarding an individual's activity levels, cardiac pattern discrepancies, and other aspects. For example, many companies and manufacturers employ PPG, Raman spectroscopy and infrared spectrophotometers to enable blood pressure monitoring features in smartwatches and portable medical devices. The combination of technology with intelligence is creating a whole new world of healthcare where individuals can track, record, and improve their health issues in a lesser timeframe. A Committed Future of Healthcare So, will technology for health improvement thrive? The answer is yes. Wearable technology delivers real-time health data and allows consumers to improve their health without incurring high costs. Consumers' willingness to share their data with healthcare professionals indicates a surge in future demand for wearable technology gadgets.

Digital Healthcare, Medical Devices

Article | July 7, 2023

In 2021, the introduction of Amazon Care marked the first time a prominent technology firm stepped into the healthcare services industry. The fact that Amazon filed paperwork to offer care in multiple states without much fanfare is intriguing. In March 2021, the company confirmed the details of its new services, announcing that it would be delivering the services through an independent private medical practice called Care Medical. The move may signify another diversification for Amazon, but what does it mean for the healthcare services landscape? The Highlights of Amazon Care’s Services Home healthcare Amazon announced that it would be participating in an advocacy group for home healthcare. The Moving Health at Home initiative aims to transform how policymakers view the home as a site to deliver clinical services. Amazon Care may be riding on the trend for home care that has been evolving in the form of remote patient monitoring for post-acute care management and chronic care. Employer-oriented offering Amazon Care aims to become a workplace benefit partner for employers. One of the pain points it is directly addressing is the challenge of runaway inflation that increases healthcare costs. Virtual care simplified The most significant offering that Amazon Care plans to lead with is virtual care that promises to reduce wait times for quality patient care to under 60 seconds. It also includes the option to access 24-hour care services through messaging and video calling. In addition, it eliminates unnecessary traveling and long wait times by delivering care in the comfort of the patient’s home. The Path Ahead Amazon is known for introducing a slew of initiatives in the health and fitness sector, like the Halo wearables, a data management product called Amazon Health Lake, and a healthcare delivery system called Haven, which doubled over in 2021 after a three-year run. However, the tech juggernaut is not about to stop attempting to disrupt healthcare services. Only time will tell whether Amazon Care finally proves to be a feather in Amazon’s healthcare cap or another ambitious project that bites the dust.

Digital Healthcare, Medical Devices

Article | June 14, 2023

Electronic medical records (EMR) conferences are vital for professionals who wish to stay updated on latest healthcare innovations. Join industry experts to tackle challenges and seize opportunities. Electronic medical records (EMR) are digital versions of patients’ medical information. These can be managed, accessed, and shared by authorized healthcare providers within a single healthcare organization. Staying informed with the latest updates on EMR conferences is crucial for healthcare providers, administrators, and IT professionals responsible for implementing and maintaining these systems. Attending these conferences offers the opportunity to keep up with the latest trends and technologies, network with experts, earn continuing education credits, and enhance professional development in the rapidly-evolving healthcare landscape. Explore the EMR conference schedule and highlights for the healthcare industry, featuring the best EMR conferences for medical professionals with a focus on digital health, electronic patient records, and other notable advancements. Attend these top events to stay informed and connect with industry experts: 1.MedInfo 2023 July 8 to 12 | Sydney MedInfo, a health informatics event with the theme ‘The Future is Accessible’, will take place at the International Convention Centre (ICC). The conference aims to explore digital healthcare beyond borders and will feature 700 keynote speakers addressing over 3,000 delegates from more than 50 countries. The event will cover a diverse range of topics, with particular emphasis on nursing and digital health. 2.e-Health 2023 Conference and Tradeshow May 28 to 30 | Toronto e-Health, a premier event for Canadian digital health professionals, will be held at Beanfield Centre. Committed to making a difference in health and healthcare delivery, this annual conference & tradeshow has remained a vital epicenter of digital health discussion and debate since 2000, attracting a diverse line-up of in-demand speakers, expert panelists, presenters, and leading-edge exhibitors. Attendees can expect a wonderful platform to learn, connect, and engage with peers both nationally and globally, along with networking and knowledge-sharing opportunities. 3. Digital Healthcare World Congress 2023 May 23-24 | London Digital Health World Congress 2023, slated to take place at Kensington Conference & Event Centre, will feature discussions on various medical and mobile technologies such as e-health, m-health, telehealth, telemedicine, genomics, biotech, life sciences, healthtech, genetics, pharma, and healthcare IT. This event will be crucial for healthcare professionals looking to gain insights into the latest developments in electronic medical records. 4. 11th International Conference on Internal Medicine & Patient Care July 20-21 | Florida The conference aims to explore the latest developments and advancements in the field of internal medicine through the theme of ‘Current Research and Advances in Internal Medicine’. It will cover topics such as dermatology, cosmeceuticals, and laser treatments, with a significant scientific session on ‘Electronic Medical Record and Disease Management’. Attendees can take advantage of opportunities to present their research, learn about career development, and gain insights into the latest tools & technologies. The conference promotes collaboration among young researchers and offers a chance to interact with peers and established leaders globally. 5. openEHR Conference June 6 | Barcelona openEHR aims to bring together healthcare professionals, medical informatics experts, care providers, researchers, authorities, regulators, and service providers. The event's theme 'No time to waste: building the lifelong, patient-centric EHR,' emphasizes raising awareness about the current state of semantic interoperability in healthcare. The objective is to enable different healthcare systems and applications to share and utilize patient data seamlessly and accurately, irrespective of the technology used, to create patient-centric electronic records that can be accessed and used throughout a patient's lifetime. 6. Oracle Health Conference September 18-20 | Las Vegas Attend the Oracle Health Conference to discover how Oracle Health is revolutionizing healthcare technology. Formerly known as the Oracle Cerner Health Conference, this event features innovative product demos, education sessions on industry challenges, and networking opportunities with like-minded peers. Gain insights into how technology can improve patient outcomes, enhance clinical efficiency, and drive innovation in healthcare organizations. 7. Electronic Medical Records Boot Camp August 21-22 | Virtual The upcoming Electronic Medical Records Boot Camp invites attendees to gain valuable insights into biostatistical methods for analyzing EMR data. This intensive two-day program features seminars and hands-on analytical sessions, providing attendees with an overview of electronic health data opportunities, statistical challenges, and the latest techniques related to electronic medical records. The program aims to help attendees leverage electronic medical records for better healthcare outcomes. 8. The Healthcare Innovation Congress June 20 – 22, 2023 | Washington, DC The Healthcare Innovation Congress (thINc360), formerly known as The World Health Congress, aims to bring together executives from a wide range of healthcare sectors. Over the course of three days, the conference will offer tailored educational experiences specifically designed for executives representing healthcare professionals, health plans, and hospitals. 9. Digital Health Transformation Summit 2023 May 22-24 | Chicago This event aims to highlight how innovation is driving change across the healthcare industry, leading to gains in quality, affordability, accessibility, and sustainability. The panel of Modern Healthcare's Top 25 Innovators will discuss the latest innovative projects, products, and developments in healthcare, including the use of AI to leverage the abundance of patient data from EHRs and digital tools for improved diagnoses, treatments, and disease prevention. 10. World Medical Innovation Forum June 12-14 | Boston World Medical Innovation Forum (WMIF) is a global event that brings together leaders in healthcare investment, technology, manufacturing, and regulation at Westin Boston Seaport District. The forum, presented by Mass General Brigham and Bank of America, aims to advance patient-benefitting technologies by exploring the promise of new patient care and addressing the challenges to their development and investment. The ultimate goal is to find solutions to medical, operational, and economic challenges to benefit patients, providers, and healthcare organizations at the earliest feasible time. 11. Bits & Pretzels Healthtech June 20-21 |Munich Conference will focus on technology-driven healthcare innovation and its potential to enhance patient outcomes. The conference will explore the patient journey from prevention to aftercare, with a focus on technology's role in driving innovation. Attendees will examine how new technologies such as AI, bio 2.0, and IoT ingestible can improve healthcare delivery. 12. IHI Patient Safety Congress May 22-24 | Maryland Organized by the Institute for Healthcare Improvement (IHI), the event, which will take place at National Harbor, aims to bring individuals together who are passionate about ensuring safe and equitable care for patients in all settings, including hospitals, outpatient facilities, and homes. It will feature engaging speakers who will share their vision for smarter, safer care, and attendees will have access to practical workshops, which will provide real-world insights that can be implemented within their organizations. This event is a must-attend for anyone interested in shaping the future of patient safety. 13. Intelligent Health Conference 2023 June 14 | Pilestredet The Intelligent Health Conference 2023 is an event organized by Intelligent Health Initiative at OsloMet – Oslo Metropolitan University to provide an update on the latest developments & research in the field of digital health. The event will bring together experts & researchers in the field to discuss the use of digital technologies such as AI and wearable devices for improved health services. The conference will focus on various technologies that are becoming an integrated part of daily life, including mobile health and applications, electronic medical records, and telehealth as well as telemedicine. 14. HealthTech Innovation Days October 24-25 | Paris October 27 | Virtual The fifth edition of HealthTech Innovation Days (HTID) event, organized by the non-profit organization HealthTech Care and initiated by France Biotech, aims to facilitate faster delivery of innovative products to patients by providing a platform for European life sciences stakeholders. The HTID event provides various activities to facilitate the progress of innovation, such as the chance to engage with knowledgeable professionals, participate in panel discussions led by experts from around the world, and obtain valuable insights into critical subjects. 15. Digital Health Innovation Summit June 6-7, 2023 | California The 23rd rebranded edition of Digital Health Innovation Summit, organized by World BI, will take place at Hyatt Regency San Francisco Embarcadero Waterfront Hotel. The event aims to provide a unique opportunity for professionals in the pharma, healthcare, and medtech industries to connect with thought leaders, explore the latest trends in digital health technologies & advancements in electronic medical records, and gain valuable insights to enhance patient care. With the participation of clinicians, scientists, entrepreneurs, biomedical engineers, patient advocates, and top technology providers, this summit will serve as a crucial gathering for professionals driving innovation in healthcare. Wrapping Up Participating in electronic medical records conferences can facilitate professional development, accrue continuing education credits, and help individuals stay abreast of the rapidly-evolving healthcare landscape. EMR conferences frequently offer focused conference tracks or sessions dedicated to various EMR-related topics such as implementation, data analytics, interoperability, privacy and security, and patient engagement. Participating in these specialized tracks can provide attendees with a more targeted and comprehensive learning experience, and can contribute significantly to improving the quality of healthcare delivery, enhancing patient outcomes, and driving innovation in the healthcare industry.

Article | January 29, 2021

COVID-19 has sped up the adoption of healthcare technology solutions by healthcare providers. This has unexpectedly brought a peak in opportunity for health tech companies to achieve important business, demonstrating your innovations. However, it is very challenging and competitive as bigger health tech companies pivot and new health tech start-ups keep coming into the healthcare market. This also makes the healthcare technology market an increasingly competitive space. Thus, all health tech companies need to depend more on effective health tech messaging for their business purpose and credibility. This will help them bring their targeted clients on board for the long-term. Health tech Messaging Challenges Faced by Marketers Nowadays, the process of marketing products online is a combat sport. With every passing year, it is becoming more challenging for health tech marketers to beat the algorithms, build the audience, and ultimately win the hearts of the customers through effective health tech messaging. Digital health leaders are coming up with amazing technology innovations that can revolutionize the healthcare industry. Electronic medical records (EMR) software, medical billing software, medical practice management software, electronic claims software, medical database software, medical research software, medical diagnosis software, medical imaging software, telemedicine software, etc. are some of the examples of amazing technology innovations and latest healthcare technologies. But, things fall apart when it comes to marketing through effective health tech messaging. The following are some of the health tech messaging challenges faced by marketers. • Communicating the purpose and value of your business and the products effectively to clients • Making the clients understand the credibility of the technology products and your business • Product positioning • Lack of clear healthcare marketing strategy • Bad marketing advice • Lack of effective and compelling marketing content • Failing to understand the client/buyer persona • Failing to understand the brand pillars, • Ignorant of effective use of various messaging channels, and much more Why Does Effective Health Tech Messaging Matter? From the introduction part, you might have already understood the power of a good health tech messaging strategy. If you do not have a unified marketing strategy, you will end up merely alienating potential customers; they may end up in confusion about the purpose of your health tech brand. Moreover, without an effective health tech messaging strategy, you may become incoherent to your audience. But the real impact of a cohesive and good health tech messaging strategy will surely go beyond everything we have talked about already and empower your business in all aspects. Different marketing materials, whether they are social media posts, emails, podcasts, videos, or something else, your health tech messaging strategy will guide you in determining what to focus on and what tone to be used. If you are planning a social media campaign or writing blogs and articles, you will know the attention-grabbing ways of speaking to your customers. This is possible only if you have a defined messaging strategy. Customer service teamwork also becomes more effective and easier, when you have a good health tech messaging strategy. Educating the customer is easier when you speak to them in a tone and language that you know they will understand. Doing it consistently makes you win the customer. How Health Tech Messaging Can Work for Reaching Healthcare Decision Makers It is not an easy task to engage healthcare decision-makers in hospitals, insurance providers, health systems, and private practices. These high-powered directors, managers, and executives are busier than ever. This makes the process of health tech marketing difficult. Apart from overwhelming job responsibilities, these healthcare professionals are also inundated with ads, emails, and phone calls. So rather than sending them messages randomly, it is important to help your prospects when they are free from their daily disruptions and have time. Here, an effective health tech messaging strategy can help you reach out to decision makers easily. Health tech messaging strategy lays out various health tech marketing techniques, tricks, or tactics. These health tech messaging techniques or methodologies are helpful in the three stages of your health tech client journey: awareness, consideration, and decision making stages. Through all these stages of health tech massaging, you help or influence health tech decision makers to recognise they have a problem, consider a solution, and finally they take the decision to purchase your product. 4 Factors Influencing the Effectiveness of Health Tech Messaging Performing your brand messaging haphazardly is not going to take you anywhere in reaching out to people, who need your products. Instead, you should slow down yourself a bit and build a compelling health tech messaging strategy. Test it, launch it, and learn from it. If you are strategic, you are truly going to drive your mission despite the noise that is existing on the internet today. Here are four important factors that will help you make your health tech messaging strategy effective and compelling. Understanding Your Targeted Audience You have a better idea of who you are and what you offer. Now you need to know who your audience is, which is equally important in building health tech messaging strategy. Throughout the process of messaging, it is vital to keep your ideal buyer in mind. So, you will only create messages that will resonate with the needs, interests, motivations, and pain points of your potential clients. The things you want to know about your targeted clients are called buyer/client persona. Buyer Persona It is better to create a buyer persona that tells who your customer and what their goals are. Buyer persona also will help you align your brand with your customers. According to HubSpot, a buyer persona can be a semi-fictional representation of your potential customers based on real data and market research and about your current customers. Knowing who your messages are aimed at is important in developing a successful health tech brand messaging strategy. Before you go any further, buyer persona makes you know: • Who you are marketing to • What they care about and value • The sort of language they use and will respond to • Geographical location • Educational and income levels • Psychographics and behavioral patterns, etc. Focusing on Your Differentiating Factors from Competitors To figure out your differentiating factors from the competitors is as important as you understand your place in the market. You will have to assess the differences and similarities between the products and services you offer and your competitors’ offerings. Also, compare the targeted audience of you and your competitors. Understanding your competition, you face from the market, will get you a clear image of your brand and what health tech message you may have to send out to your targeted audience. Just remember that each of the health tech brands can have only one message; it needs to be unique. Due to the competition, messages can be too similar, but it should not make your customers get confused about your business. Thus, communicating your uniqueness to your audience is a very important factor. In this regard, conducting some competitor analysis may help you a lot. Making your Value Propositions Obvious You can influence how people perceive your brand if you could successfully communicate the values of your business. Values are principles or mission that guide all actions of brands. Storytelling can be effectively used to illustrate the values of your brand. Success stories from Salesforce and Microsoft’s Story Labs are examples. These stories can be on things such as empowering small businesses or improving the world through technology. It creates loyalty when you make your clients feel they are part of something that is going to change the world for the better. It is very helpful to start your health tech messaging process with your value prop because it is the core of what you do and who you are. Your value prop explains both the emotional and functional benefits your service or products provides. This means the value people get out of your products. Communicating the values of your company is considered strong health tech messaging only when it specifies how your brand is going to solve a problem and why should people choose your product. Using Multiple Technology Channels for Brand Messaging In general, digital health tech messaging has to be pinpointed. The spray and pray method will not work to bring in inbound leads. However, if you want to reach out to health tech audience with your health tech messaging, you should be there on all the channels they are on. Here are a few examples of channels, which can be used to reach out to people effectively with your health tech messaging process. Digital Ads If digital ads are used effectively for health tech messaging, you can reach out to your target audience easily. When digital ads are used correctly, you can pinpoint the audience through audience targeting and keywords. Moreover, through ad channels, you can reach out to people who otherwise would not have ever known about your products. However, if you are not using digital ads effectively, you will lose money without any results. Social Media Most people are active on some sort of social media channels. Many of these people use these channels either for networking or educating themselves in their field. This is the reason why you should concentrate on social media platforms for effective health tech messaging in a way that encourages interaction and feedback. Along with establishing a strong relationship with your prospects, you can also use social media platforms to build brand awareness through health tech messaging process. Emails Emails are the fruitful medium for effective health tech messaging. You can build brand awareness through seeding emails regularly. It will work as a bookmark than a selling point. Potential clients will remember the good interaction you had with them through emails when they have a problem in the future. Along with these channels, other channels such as videos, websites, blogs, articles, podcasts, etc. also can be used for effective health tech messaging. These multiple channels, where most of your potential clients are present, are selling points for your health tech products or helps in lead generation for healthcare technology products. To sum up, what matters more in health tech messaging and marketing is projecting your values, differentiating factors, knowing A to Z about your targeted audience, and meeting them on the channel, where they are present. Your health tech brand message is something that makes you dwell in the minds of people. Thus, how you are perceived matters a lot. Start building your brand today by sending out effective health tech messages to your potential clients. Frequently Asked Questions How does health tech messaging help? Heathtech messaging helps you to improve your business by making your potential clients understand what you are and what you do. Brand awareness of your products is done through effective health tech messaging. What is the best health tech messaging method? The best health tech messaging method is to project your business values in all the marketing campaigns you do. It should specify what your customers can expect from your products and services and what changes it will make in society. How does technology help in healthcare? Technology helps healthcare to avail all patients the best treatment available and make them satisfied and engaged. Also, technology helps healthcare industry to innovate treatments and revolutionize the entire practice in the healthcare sector. Why is technology important in healthcare? For achieving optimum patient satisfaction and engagement, technology is important in healthcare. Also, technology plays a role in improving the healthcare system and saving the lives of people.