Article | February 25, 2020
Big data, analytics, cloud, and AI are just a few of the key transformational technologies creating a buzz in the healthcare industry as these innovations solve problems on a global scale all the way down to the patient level. Healthcare organizations are leveraging these tools to assist in clinical processes; run more efficient, effective organizations; and address social determinants of health (SDOH) vulnerabilities impacting health outcomes, such as economic and housing instability, food insecurity, and access to community support services.
Article | December 28, 2020
The recent COVID-19 pandemic in 2020 has changed the way the healthcare industry has been processing. It has transformed the healthcare sector digitally. Healthcare providers have changed services with the latest healthcare technology trends in digital and virtual platforms. Every healthcare provider is updating services by adopting digital advancements in their practices to increase their capacity to engage the maximum number of patients. Still more advancements and updates are needed to address many challenges in the industry such as cybersecurity, effective payment model, telehealth, patient experience, invoicing and payment processing, and big data.
Last year, wearable devices in the healthcare industry were quite popular with the patients. These devices have helped patients be aware of various healthcare metrics. Due to the introduction of the 5G internet, the wearable devices market is expected to have huge scope in 2021. Healthcare technology trends, such as the use of a digital dashboard scheduler or chatbots as a digital assistant, help hospitals and other healthcare organizations to better track appointments, contacts, demography, and make changes more efficiently as these are practical measures for modifying and monitoring patient activities.
Telemedicine, using video conferencing, digital monitoring, etc. have also been very helpful in containing the spread of the pandemic. It has made healthcare accessible for everyone, especially in rural areas. For remote patient care systems, telehealth and teleradiology reporting are very important technological upgrades. Healthcare technology trends of 2020, including patient portals, mobile health applications, remote care via telehealth, and wearable devices, played a major role in tackling the global pandemic situation. Artificial intelligence (AI), Machine Learning (ML), and Robotic Process Automation (RPA) also played a vital part in handling the situation. All the above-mentioned are COVID-19 fueled healthcare technology trends in 2020, which are expected to continue in coming years too.
Here is a detailed look into the healthcare technology trends, which are expected to address the new challenges and revolutionize the healthcare industry in 2021.
Technology Trends that will Revolutionize the Medical Industry in 2021
The digital transformation of the healthcare industry has been fast-forwarded by COVID-19 in 2020. Recognizing the healthcare technology trends, many healthcare providers have readily shifted their operations to the latest trending technologies. Others are also looking forward to setting their operations according to the upcoming trends.
It seems like almost all the healthcare providers genuinely wanted to transform their operating system to engage the maximum number of patients, due to the healthcare technology trends set after the hardest crisis in the healthcare industry virtual reality healthcare. So, before planning your healthcare strategy for 2021, don’t miss to include these healthcare technology trends of 2021 to achieve better healthcare outcomes and stand one step ahead of your competitors.
Patient Engagement Technology
One of the most competitive healthcare technology trends in 2021 will be patient engagement technology. There are countless technologies available in the market for patient engagement, evaluation, and campaigning. Due to high competition in the market, these tools are priced competitively.
Many healthcare organizations have started empowering themselves by achieving consistency in patient engagement with the help of available tools in the market. This also helps them achieve increased ROI. The healthcare technology trends, including remote care via telehealth, patient portals, wearable devices, mobile health applications, and many more, empower patients and increase patient engagement.
Hospitals and other healthcare organizations need to improve patient experience along with engagement. The entire road to patient satisfaction and experience can be changed with these healthcare technology trends in 2021.
As telemedicine revolutionized the entire healthcare technology in 2020 by playing a vital role in containing the COVID-19 pandemic, it is expected to be one of the healthcare technology trends in 2021 too.
Using the advancement, it possible for healthcare professionals to diagnose and treat any number of patients remotely through phone calls, mobile apps, emails, and even through video calls. Telemedicine can provide patients with better access to all healthcare services, drive up efficiency and revenue, and lower healthcare costs.
Augmented Reality (AR) and Virtual Reality (VR)
The arrival of both AR and VR solutions has made way to witness meaningful advancements in the healthcare industry and technology. Advancements that could only be dreamt of a decade back, have become realities and been implemented. These two healthcare technology trends offer some serious promise to the world of healthcare, including educating patients before a treatment procedure.
AR offers one of the latest and most spontaneous options in the healthcare industry. AR allows doctors and surgeons to experience 3D effects on real-world scenes. This healthcare technology trend permits the professionals to stay grounded on actual procedures with access to all the data through various other emerging technologies. This makes doctors compare data, in the virtual world, to understand what the patient is experiencing and make a flawless diagnosis and suggest healthcare procedures.
It is either impossible or expensive for patients to get answers from specialists for their routine queries. But, chatbots make it easier and comfortable for healthcare service providers to answer questions of patients cost-effectively. Though chatbots are currently in the experimental phase to be used in healthcare solutions, they are most likely to have the necessary access to clinical scenarios by the beginning of 2021. It is expected to be one of the progressive healthcare technology trends in 2021.
As a digital assistant, chatbots allow healthcare providers to keep a track of contacts and appointments and make changes, when necessary. Chatbots are going to revolutionize the clinical processes and business, providing practical as well as clear measures for modifying and monitoring patient activities.
Big Data and 5G
5G is about to sweep the world in the coming months. With the extraordinary intensification in transmission bandwidth of 5G, users will construct a huge amount of data. With 5G, the Internet of Things (IoT) will be used largely to send and receive data. In the next three years, the global wearables market is expected to reach an annual turnover of US$52 billion. This can be attributed to the introduction of 5G wireless technology, one of the healthcare technology trends.
Healthcare providers will have the access to a huge amount of accurate data when data from wearable devices and other initiatives are added together. This is going to change the way providers collect data and the way doctors and patients communicate.
Thus, while you plan to upgrade your healthcare technology for 2021, don’t forget that you will be receiving a huge amount of data from patients, which can be attributed to one of the important healthcare technology trends of 2021, big data and 5G.
Artificial Intelligence (AI), one of the prominent healthcare technology trends of 2021, is developed to mimic human thought processes. GNS Healthcare AI system and IBM Watson are some of the most popular examples for the active use of AI in the healthcare process. This trend is going to rule healthcare processes and revolutionize medical care in 2021.
To improve healthcare professionals’ and hospitals’ care delivery to patients, Google’s DeepMind has built mobile apps and AI. The AI healthcare market is expected to reach US$7988.8 million in 2022 from US$667.1 million in 2016. This healthcare technology trend is expected to take the healthcare industry to a new realm by increasing patient engagement and experience in 2021.
Cloud computing is one of the major healthcare technology trends in 2021 that is going to change the industry. Attributed to the recent development of various healthcare technology trends, the cloud computing market is expected to reach US$35 billion in 2022 from US$20.2 billion in 2017.
This tremendous growth is attributed to the need of storing a high volume of data for healthcare organizations at a lower cost. In the healthcare domain, the main use of big data is in Electronic Health Record systems (EHR). It allows secure storage of various digital documentation such as demographics, medical history, diagnoses, and laboratory results. Cloud computing, an important healthcare technology trend, is expected to make the healthcare process smooth and flawless in 2021.
The biggest trend of 2021 in the healthcare industry is the holistic technological transformation of healthcare firms. Whether AI, ML, RPA, telemedicine, big data, chatbots, or cloud computing, almost everything related to data management and monitoring will peak in 2021. These healthcare technology trends will rule healthcare in 2021. Moreover, targeted and personalized care for critical diseases is expected to be another trend in the coming years.
Frequently Asked Questions
What are the technology trends in healthcare?
Trending healthcare technologies are AI, ML, RPA, cloud computing, big data, chatbots, telemedicine, etc. AI, the life-changing technology is going to completely transform the healthcare industry in the coming years starting from 2021.
What are the most important trends in healthcare technology?
Augmented and virtual reality, Artificial Intelligence, the Internet of Medical Things, Machine Learning, chatbots, cloud computing, telemedicine, etc. are the most important technology trends in the healthcare industry.
What are the current technological trends in healthcare?
Artificial Intelligence (AI) and Machine Learning (ML), Internet of Medical Things (IoMT), Augmented Reality (AR) and Virtual Reality (VR), Electronic Health Records (EHR), Blockchain and data security, health-tracking apps, therapeutic apps, and telehealth are the major current technological trends in the healthcare industry.
Article | March 3, 2021
Is your health technology company publishing content online? Not sure how to make your health tech content marketing effective?
Each step taken in the process of content marketing matters. Skipping essential steps may negatively affect the whole process. The following steps are critical in your content strategy:
• Defining your ideal buyer
• Gathering insights about how they make decisions
• Documenting how your content will address their needs
Lately, health tech companies are facing too much competition. Thus it would be wise to equip yourself with a good marketing strategy, including a clear content marketing plan. This blog focuses on making your health content marketing more effective, overcoming challenges, and eliminating the chances of failure.
Content Marketing challenges for Health Tech Marketers
Heath tech brands face multiple obstacles with health tech content marketing. They must deal with many challenges such as content proliferation, uncoordinated and inconsistent content creation, and difficulty in reaching out to customers and prospects with relevant and timely content.
A lot of hard work and time is required to create great content. Let us have a closer look at the challenges faced by health tech marketers related to content marketing.
Determining Content Marketing ROI
Many of the health tech content marketers are struggling to show ROI from their content marketing efforts. They cannot claim a specific conversions rate from a channel or a piece of content. Often digital conversion paths of the health tech industry cannot be analyzed or tacked.
Some other biggest challenges of health tech content marketing are tying content to conversions, defining appropriate and relevant metrics for measuring and evaluating the impact of the content marketing efforts on its bottom line.
Figuring Out How to Feed the Content Beast
Including health tech brands, many brands spend too much time thinking and worrying about creating compelling content. Or they worry about making content thattheir boss, salespeople, or other stakeholders need. The goal should be creating content consistently that is necessary for the client's journey. Your health tech content marketing should focus on your target audience searching online for your product and business.
Proving Credibility and Authority
Many health tech marketers struggle with defining a credible and authoritative voice for their brands. They fail in the process of cutting through the noise and grabbing the attention of their target audience for this very reason.
A health tech content marketing strategy should maintain the brand’s identity, improve its authority, and boost ROI. Here, thought leadership has a role to play. Use your people, their expertise, and their passion effectively to share what they know about your product with your target audience. Trust and credibility will follow.
Maintaining Volume, Quality, Speed
Another significant challenge of health tech content marketing is developing compelling, engaging content fast without compromising on volume and quantity. For many marketers, a big pain point is trying to stay agile and nimble within a large corporate structure.
The marketing landscape is ever-changing. It means health tech marketers have to dedicate themselves to learning throughout their life.. They also have to reinvent through innovation to avoid extinction. Primarily, health tech content marketing needs constant innovation and learning. Everyone is trying to navigate the learning curve. It is very challenging for marketers to train teams and update them with the latest marketing practices.
Another challenge faced by most marketers in their health tech content marketing efforts is identifying influencers to amplify content. Creating great content is just the first step. Having an effective promotion strategy to reach your prospects with your content helps.
Reasons for Health Tech Content Marketing Failure
A study by Healthcare Information and Management Systems Society (HIMSS) on health tech content marketing shows a vast gap between results and goals. Is there discontent in health tech content marketing? Eighty-five percent of the survey participants said they have a content marketing strategy, but only 4 percent only said their content marketing strategy was effective.
So, it's clear that something was not working for them. Here are some of the key reasons:
The Absence of a Content Strategy
Except for some large tech companies, such as IBM, Microsoft, and Salesforce, most vendors do not have a content marketing strategy. For many tech companies, content marketing is part of their overall business strategy. So consider building a health tech content marketing strategy to have a leg up on your competitors.
Lack of Sponsorship
Creating compelling content is a low-priority task for most B2B tech companies. A small marketing team usually takes care of health tech content marketing with limited resources and budget. It results in content that does not align with your market positioning and business strategy.
Content marketers need quality content for marketng. For this, subject matter experts (SME) should be involved in the process of content creation. SMEs, most often, are too busy to participate in the process. As a result, the content may turn out low in quality and might not be consistent
Lack of a Content Distribution Strategy
Unless you promote high value content on all the digital and social media channels, no one will hear about your health tech brand. Most B2B health tech companies fail to promote themselves through effective health tech content marketing on multiple digital and social media channels.
B2B health tech companies want instant results. The survey by in 2020 HIMSS points out the minimum time needed to fetch results from content marketing programs. A health tech content marketing program launched in this quarter will not bring you any developments in the same quarter.
Effective Content Marketing Plan for Health Tech Marketers
The global pandemic has accelerated the shift towards digital marketing. Many healthcare technology marketers focus on pure sales collateral and product-centric content instead of thought leadership and human-centric content.
Here are five areas that deserve more attention in your health tech content marketing plan. These should be top priorities in your content plan.
Planning the Process and Setting Reasonable Goals & Objectives
Data shows that most healthcare technology companies do not have an effective health tech content marketing plan. It is not surprising that these companies, accelerating ahead everyday, do not have the time to plan or enough resources to execute it. There are three reasons behind it:
• They never made planning a proper priority.
• They realize they don’t have the time.
• The team doesn’t know where to start.
Good planning with realistic goals and expectations solves this issue. Quality content marketing is a long-term investment, not a short-term performance vehicle.
Benchmark the Market & Your Competition
Investigating your competition may get you down. Analyzing every aspect of your competitors’ content, including approach and strategy, will help you learn many essentials things. You will get ideas to improve your health tech content marketing from your competitor analysis.
Do not get confused between your sales competitors and content competitors. Your sales competitor is the one who sells your exact product or service. Your content competitors are companies ranking on search engines for the same content that you want to ranked for on search engine result pages. In addition to pure sales competitors, these content competitors can include major publishers such as trade associations and newspapers.
Fine-Tune Your Messages, Themes & Topics
It is effortless to come up with a long list of content ideas. It is vital to understand the themes and topics, which will work better for your business goals. The topics should be worth the time and effort you put in. Your themes, topics, and other content ideas in your health tech content marketing plan should support your core health tech messaging.
People usually tend to create content randomly and wonder why their content marketing does not work in the end. Fine-tuning your themes, messages, and topics and making sure they are all unified in the process is a big part of ensuring your content succeeds in the end.
Address All Four Content Distribution Channels
Creating great content is just a first step to your health tech content marketing. You may have to think of the content distribution channels: owned media, internal channels, earned media, and paid media. All of these channels have multiple options for content distribution. Depending on your company’s business goals and particular situations, you can choose the best-suited application from these channels.
Get the Most Out of Your Content Marketing Efforts
Maximize your health tech content marketing investment with the three Rs: refresh, repurpose, and repromote.
Refreshing means updating old content that performed well in the past. It may include changing the published date and updating the internal links to timely and more current information. Repurposing means changing the format. You can make a blog post out of a webinar or create an infographic out of a case study. Promoting and redistributing older content that performed well in the past is repromoting.
With content marketing, it is tough to have long-term success without a documented strategy and commitment. With a detailed process, you will have clarity about your goals and the tactics you will use to achieve them. If you do not have this practice, it's better to develop your strategy and write it down to improve your health tech content marketing's better effectiveness.
Content marketing is a proven way to connect with the tech industry audience, especially in health tech. Creating great content about your business, which the audience finds reliable and helpful, will make your company reliable and a trusted source to solve problems.
Doing it alone may be a tiresome job. We, at Media 7, provide all the assistance in marketing technology products online. We have the right solution for all your demand generation, lead generation, sales, and marketing problems. Media 7 converts leads and turns them into your happy customers forever. To know more about Media 7, visit: https://media7.com
Frequently Asked Questions
Why is content marketing important in health tech?
Content marketing is crucial in health tech as unique content makes your target audience trust your brand and consider it a trustworthy source for solving their issues. Moreover, to build your brand, content marketing is a vital component.
How do you create a successful health tech content strategy?
When you create a successful health tech content strategy, an ideal buyer profile, buyer persona, customer journey, etc., should be considered. Along with that, you should have clear objectives and goals when you make a content strategy.
What is the essential step in creating a health tech content marketing plan?
The essential step in creating your health tech content marketing plan is defining your targeted audience and understanding the buyer persona. It will help you create relevant and audience-focused content.
Article | September 9, 2020
© 2019 American Cranes & Transport Magazine.
Moving over-sized, over-dimensional loads during the day is no easy task. Adding darkness and poor visibility to your trip adds numerous hazards that must be thoroughly identified and mitigated.
When planning a specialized transportation project, there are three primary objectives:
Ensure the safety of the transport crew and the general public.
Protect the integrity of the cargo and transport equipment.
Protection of Infrastructure – roads, bridges, traffic control devices, utilities and the like.
For the most part, specialized carriers perform night transports to reduce the impact on day-time commuter traffic. Route challenges – construction, road closures, lane crossovers, bridges and other obstacles – are often better solved at night. Police and utility support are often more readily available at night.
Night transport hazards include employee fatigue, slowed reaction time and poor visibility for both the transport crew and motorists. Decreased visibility increases potential for trips, falls, runovers, back overs and equipment strikes.
It can’t be emphasized enough how critically important it is to ensure that all transport crew members have had adequate rest for these projects. Workers need complete rest before the transport takes place. A fatigued worker is a danger to himself as well as his fellow crew members. And while impaired drivers can be out on the streets during the day, there is often an increased number of these drivers on roadways at night.
Limited visibility is a given when it comes to night-time transports. Limited visibility increases the chance of going off route and striking objects, and the transport driver’s maneuverability and reaction time maybe be reduced. Road conditions can abruptly change during a night-time transport. Therefore, it is critically important to know the route and to have drivers run it in advance. Statistically speaking, accident frequency increases when the transporter goes off route and attempts to correct itself. While providing the necessary lighting to make night transport is important, artificial lighting can pose visibility hazards, especially to the drivers. Other hazards may include bright work lighting that produces glare.
OSHA has identified the “Focus Four” accident events that make up the most serious injuries and fatalities in the construction business. They are also known as the “Fatal Four.” Many carriers have had employees injured in the past as a result of one of these four incidents.
Caught-in-between hazards are injuries resulting from a person being squeezed, caught, crushed, pinched or compressed between two or more objects or between parts of an object. This is also referred to as “pinch points or entrapment.” As the transporter navigates its designated route the landscape is continuously changing. It is imperative that all ground crew members maintain situational awareness and not place themselves between the moving transporter and fixed objects such as guardrails, parked vehicles, buildings, etc.
Struck-by hazards are injuries produced by forcible contact or impact between the injured person and an object or piece of equipment. There are many potential struck-by hazards. Guide wires that must be raised can snap and strike workers on the ground. Tag lines should be used to control loads. The primary purpose of using tag lines is to control the load but more importantly give the worker a safe buffer distance away from suspended and the uncontrolled movement of these loads.
Fall hazards are anything that could cause an unintended loss of balance or bodily support and result in a fall. To prevent fall hazards all workers should have either fall prevention or a means of fall protection in place. As a rule, 100 percent tie off is required when using a fall arrest system (FAS). FAS’s should be thoroughly inspected before each use.
Electrocution hazards result when a person is exposed to a lethal amount of electrical energy. Maintaining minimum approach distances (MAD) is a critical safety practice. As everyone knows, equipment does not have to physically make contact with energized equipment or lines to cause serious injuries and even death. Electrical energy can “jump” from lines into equipment that has encroached the Minimum Approach Distance based on its voltage.
As noted above, it is critically important to ensure that crew members have had adequate rest and are not fatigued. Night transports are difficult enough, and the last thing you want to introduce are tired and fatigued workers. Being fatigued creates a risk for anyone who undertakes an activity that requires concentration and a quick response.
All companies should have an “Hours Worked Policy” that clearly spells out the number of hours allowed to work before a mandatory rest period. This policy should ensure that the transport crew has had adequate rest during day, that a fatigue assessment is conducted on all team members, that crews are never allowed to work double shifts and that employees are prohibited from driving long distances to return home.
Dealing with darkness
Visibility and slowed reaction times should be a part of the project planning. A limited amount of ambient light that only projects upward and outward impedes vision and increases blind spots for drivers. Lights cast shadows, increasing the potential for slips, trips and falls.
All transport moves should establish pre-planned Emergency Action Plans. When an emergency occurs, time is of the essence and can mean the difference between life and death. If it is a long-distance move the emergency numbers and first responder information can change. Crews should know when it’s time to seek emergency “safe harbor.”
When approaching overhead obstructions such as guide wires, electrical lines, communication lines and overpasses, travel speed is of utmost importance. Again, pre-route surveys provide advance knowledge of obstructions. At night, visual identification of roadway obstructions is reduced and delayed and last second reactions to oncoming hazards can lead to accidents. Support personnel in bucket trucks also have the challenge of reduced visibility.
In darkness, overhead hazards often require more utility support for height clearances, which means the need for raising energized lines, lifting traffic control devices, trimming tree limbs, releasing tension on guide wires, removing highway signs, repositioning street lights and raising railroad crossing arms.
Traffic control can also create hazards. The general public may ignore pilot car lights at night, so it’s often advisable to also use police escorts. All support vehicles and trucks should be properly marked and equipped with strobe lights.
The configuration of the transport system can also be a hazard. Navigating sharp turns or crossovers is greatly reduced based on the length of transporter. Snake-like maneuvers of trailers pose an increased risk.
It’s important to never allow personnel to take shortcuts by walking through or under transporter while it’s in motion. Stop or have the worker go around.
The transport crew must always maintain “situational awareness” to prevent being in line of fire or entrapped between moving and fixed objects.
All the equipment used in the transport must be deemed safe. You should have procedures to conduct thorough assessment of all new equipment.
Ensure machine guard devices are in place especially around moving components.
Provide secured areas using catwalks/railing system.
All steps should be designed with slip resistant material.
Ensure that all deck openings are properly protected and covered.
Components that hydraulically extend and retract should be clearly posted with DANGER signs.
Roadway conditions are always a bigger concern at night. Assess weather conditions prior to start of the project and don’t take chances. A “Go – No Go” criteria should be developed for each project. Once the decision is made to transport the load there is no turning back. Changing weather can cause the transporter to lose traction. Underpasses that are shaded during the day will likely freeze up more quickly. If the temperatures drop significantly during the move, equipment performance may be affected – especially those with hydraulics.
Because the reaction time of the transport crew is reduced, speeds are often reduced, causing potential for curfew violations. Boarding and deboarding the transporter increases risk for slips and falls. Other potential road condition hazards include grade of road, width of road, shoulder surfaces, railroad crossing clearances and bottoming out, overpasses, tight and narrow turning lanes, parked vehicles and frequent grade changes.
Crew prep is essential and should be a part of the job plan and job training. The team should be briefed each day to identify the responsibilities of all crew members. The crew should know it is empowered; everyone has the authority to stop the transport if something looks unsafe or when someone is unsure. In the event of a complication, crews should be informed of how to regroup and formulata mitigation plan. There should be an established means of communication that is limited only to transport issues. Most importantly, crew should embrace these words: When in doubt, call time out!
A Task Hazard Analysis (THA) should address all scope of work activities, identify hazards and have a mitigation plan for each, clear channels of communication, the traffic control plan and an “Emergency Preparedness Plan.” And finally: Know the route; ride the route and expect the unexpected.
Edwards Moving performs a night move using it’s Goldhofer Faktor-5 transport system.
Keys to a successful night transport
Early planning and attention to detail. Anticipate roadway hazards such as guardrails, poles & hydrants that pose obstruction with travel path or turning radius.
Preparing a detailed traffic control plan.
Thorough due diligence throughout scope of work.
Established contingency plan for equipment.