5 ways AI is being used to advance cancer research

April 4, 2019 | 142 views

AI and its various applications are redefining the way scientists approach cancer research, according to a review published in Drug Discovery Today. Tumors and the treatments they require are inherently complex, authors Vaishali Y. Londhe and Bhavya Bhasin, both of the Shobhaben Pratapbhai Patel School of Pharmacy & Technology Management in Mumbai, India, said in the paper, but AI is transforming the way oncologists look at cancer management.

Spotlight

Robert Wood Johnson University Hospital

One of the nation’s leading academic medical centers, Robert Wood Johnson University Hospital provides state-of-the-art care across the full range of health care services. Specialties include cardiac care from screening to heart surgery and transplantation, cancer care, emergency medicine, pediatrics and maternal-fetal medicine.

OTHER ARTICLES
HEALTH TECHNOLOGY

Ways to Drive Practice Revenue and Reduce Your Accounts Receivable

Article | November 18, 2022

Managing accounts receivable (A/R) in private practice is a constant battle for physicians. Though most understand that lowering their A/R is critical for improving their practices’ efficiency and profitability, physicians often do not know how to address issues like lengthy collection periods and insurance claim denials. It can be complex to manage A/R, as doing so involves various parties, including insurance carriers, the patient, the front office and billing staff, and the provider. All must work together to achieve a clean claims rate and avoid denials. The best way to improve medical billing A/R is to reduce claim denials and speed up the patient collections process. In addition, you’ll need to ensure that patients and staff are filling out paperwork correctly and submitting claims on time. Other areas to manage are the follow-ups to correct errors and past-due accounts. Accounts receivable is a collaborative effort Each member of the practice staff plays an integral role in reducing claims denial rates. Take an all-hands-on-deck approach in order to identify issues and develop solutions. Start by making every team member privy to the A/R management process. This will ensure everyone is on the same page and involved. It will also help to increase efficiency, avoid redundancies, and eliminate mistakes that could waste time or profitability. The front office staff is the front line of A/R. They are the first to verify and update patients’ insurance and personal details like address and contact information. They must also ensure that patients sign certain documents, like financial policies. Providers are the next line of A/R. Providers select current procedural terminology (CPT) codes, and must be mindful of tedious details such as bundling correctly in order to ensure that claims are approved. A conscientious provider should not only select appropriate billing codes but also double-check the patient information that the front office staff provide. The billing office is a final line of defense and should triple check that the patient’s information and the CPT codes are correct. Billing office staff are also responsible for ensuring the claims are submitted on time and that duplicates are not submitted. Establish financial policies Every practice needs clearly defined financial policies around patients or clients. Having these policies in place helps to clarify financial details and creates workflows and processes for staff to follow. Here are a few elements to consider: State whether the practice will accept personal checks and, if so, what charges or actions are in place for bounced checks. Consider implementing technologies that convert paper checks to electronic transactions and verify them before patients leave the office. Include a financial responsibilities section with information about who is responsible for the claim(s) if a patient’s insurance carrier partially or fully denies their claim. Define the debt collection process. Patients should quickly know how long they have to pay their bills and at what point you may sell their debt to a third-party debt collectors agency. Medical records can be copious, and practices often need to make physical copies of them. Consider implementing a policy that covers a pay-per-page cost associated with medical records. Automate patient statements and payments Offer different payment options for patients by implementing technologies and creative solutions that make it easier for them to pay their bills. Look for solutions that reduce manual work and provide reporting that tracks efficacy across delivery modes. Here are a few approaches to consider: Automate sending statements via text message or email to help improve the rate of online payments. Add QR codes to online and paper statements to help patients quickly access payment portals. Offer payment plans, especially with low to no interest, to make it easier for patients to pay down balances. Establish a written collections process Not collecting patient payments at the time of service is the biggest challenge to patient collections. Establishing a written collections process can help to alleviate that pain point and clarify the practice’s policies and procedures so that patients can understand them more clearly and easily. Here are some guidelines to follow when creating your policies: Include when, how, and how often bills are sent. Provide information on payment plans and assistance programs, if available. Explain the different available payment options and whether patients can pay over the phone, online through a payment portal, etc. Clarify which extraordinary collection actions may be used, including selling the debt or taking legal action. One of the most important processes to develop with collections is to respond to patients’ behavior. Communication should not be a one-size-fits-all approach. Patients expect personalization, and reaching out to them based on their preferred means of communication leads to optimal results. Perseverance is vital when it comes to collections. By establishing clear policies and implementing integrated technology throughout your processes, you can improve the patient experience by eliminating confusion while streamlining workflow to reduce the administrative burden on billing and administrative staff. Although implementing these steps can help your practice lower your accounts receivables, sometimes choosing to outsource to a medical billing company can help you save time, money, and resources. Medical billing companies can provide medical practices with specialized expertise, technology, and infrastructure to efficiently manage the revenue cycle and ensure timely payments. Outsourcing medical billing can also free up staff time and resources, allowing healthcare providers to focus on patient care and other essential aspects of running their practice. Whether you choose to outsource or to keep your medical billing in-house, these tips will help you to reduce your costs and increase your revenue.

Read More
DIGITAL HEALTHCARE

3 Key Considerations in Cloud Security for Healthcare Organizations

Article | March 29, 2023

With medical system consolidation and increasing numbers of medical records created, the need for digital access and storage is gaining steam. Digitizing records allows clinicians to improve accuracy and decrease redundant testing and studies, as well as reduce treatment delays. Greater availability of digitized records has other perks too. With vast amounts of accessible medical data, researchers can move public health studies forward, also potentially improving care and treatment of individual patients. As a result, cloud storage is taking off, though healthcare organizations are adopting it more slowly than other industries. According to a 2019 Nutanix report, 71% of healthcare organizations using cloud were considered the least mature – relative beginners – in that they were using fewer cloud services. Compare that figure to finance or retail, where 13% and 15% respectively were beginners. However, that is changing.

Read More
HEALTH TECHNOLOGY, MEDICAL DEVICES

Advanced Healthcare Supply Chains: Why It’s All in the Data

Article | November 2, 2022

During the past decade, the healthcare industry has undergone an unprecedented technological transformation. The industry, once defined by manual processes, has moved squarely into the digital age. As patients, we’ve all become accustomed to seeing physicians as well as clinical staff use laptops during office visits. And behind the scenes, hospitals and health networks have made substantial investments in financial and HR systems, among others. One of the more significant digital advancements has been the industry’s focus on applying greater levels of automation to supply chain processes. In doing so, provider and supplier organizations have improved the efficiency of their supply chains, driven out millions of dollars in cost and waste, all while keeping patient care front and center.

Read More

Artificial Intelligence Adoption in Healthcare

Article | February 10, 2020

Artificial intelligence (AI) – long an impactful technology in other industries – is in the midst of rapid adoption across the healthcare industry. What was once seen as having great potential is now making its way to real-world implementation, driving improvements in care through enhanced clinical decision support, empowering payers, providers and healthcare organizations across the ecosystem with actionable insight. Patient-generated behavioral data is becoming increasingly common for care management. Smart gadgets such as Fitbits, smartphones and other wearable sensors collect patients’ data, helping patients and physicians better understand habits and set realistic healthcare goals.

Read More

Spotlight

Robert Wood Johnson University Hospital

One of the nation’s leading academic medical centers, Robert Wood Johnson University Hospital provides state-of-the-art care across the full range of health care services. Specialties include cardiac care from screening to heart surgery and transplantation, cancer care, emergency medicine, pediatrics and maternal-fetal medicine.

Related News

HEALTH TECHNOLOGY, MEDICAL DEVICES

Tomorrow Health Modernizes Home-Based Care Operations For Medicaid Managed Care Plans

prnewswire | March 31, 2023

Tomorrow Health, an innovator in home-based care, announced novel technology to improve home-based care operations for Medicaid managed care organizations. Helping MCO care coordinators move beyond analog fax and phone workflows for home-based care, get up-to-the minute insight into order status and better manage members with complex cases, the new offering ensures essential healthcare can reliably be both delivered and coordinated in the home. Created to provide publicly funded insurance coverage to low-income Americans, Medicaid is the second largest source of health insurance in the U.S., with nearly 83 million enrolled members. Adults with chronic conditions make up roughly 40 percent of the Medicaid patient population. Historically, Medicaid members have been more vulnerable to higher rates of chronic conditions, such as asthma, diabetes, endocrine disorders and hypertension. Seven million seniors are covered through Medicaid and receive services such as home healthcare and medical equipment to support long-term care needs. Medicaid members often experience difficulties accessing life-improving medical equipment, like hospital beds, oxygen equipment, nebulizers, insulin pumps, in a timely manner. Care coordinators play a vital role in facilitating Medicaid members' physical and mental health, housing, crisis, and employment needs. In managing home-based care services, care coordinators are dedicated support for members who are the entry point for specific problems. They often rely on manual phone and fax communication with members' care teams, medical equipment suppliers, and care providers, and as a result, have little-to-no visibility into an order status or progress, lack information on past and existing referrals, and have no systematic way to collect regulatory forms. By partnering with Medicaid MCOs, Tomorrow Health can streamline the workflow of the home-based care ordering process through modern day technology. Commercially sponsored Medicaid plans are monitored and graded on cost control, quality of care, and member satisfaction. Tomorrow Health's technology adds an extra layer of efficiency to meet these metrics by providing coordinators with important DME order-related information such as: referring provider details, product category estimated delivery date, confirmed delivery date, cancellation reasons, among others. Tomorrow Health's technology creates a tailor-made, one-stop-shop for coordinators at Medicaid MCOs who are managing multiple member cases. "The Medicaid patient population has unique health and social needs, and requires high-touch care teams to manage all facets of the home-based care experience. Care coordinators act as lifelines for Medicaid MCO members, and often don't have the technology tools they need to ensure timely home-based care is delivered in a member's home," said Vijay Kedar, CEO and Co-Founder, Tomorrow Health. "With one in four aging seniors requiring some form of home-based care, our technology can simplify a disjointed ordering and management process for Medicaid MCOs, drive down costs, and most importantly, deliver high-quality home-based care to those most in need." Tomorrow Health's technology is fully customizable for the Medicaid MCO population, depending on the plan and state. About Tomorrow Health Tomorrow Health builds technology that improves the way home-based care is ordered, delivered, and paid for. Today, the home-based care ecosystem is fragmented, confusing, and expensive, costing the healthcare system billions of dollars annually. Tomorrow Health manages and improves every step of the process, using technology-driven matching and considering quality, specialization, insurance coverage, and geography to pair patients with appropriate suppliers of more than 40,000 products and services. As a result, Tomorrow Health reduces the time it takes to coordinate and deliver home-based care for the one in four Americans who need it, from prescription, to reimbursement, to patient outcomes - ultimately leading to improved patient health results and lowered costs. Tomorrow Health partners with more than 125 leading health plans and health systems nationwide, including Pennsylvania's Geisinger Health Plan, and is backed by Andreessen Horowitz, BOND, Obvious Ventures, BoxGroup, Rainfall Ventures, and Sound Ventures.

Read More

HEALTH TECHNOLOGY, DIGITAL HEALTHCARE

Getz Healthcare partners with Subtle Medical to improve medical imaging with AI-powered technology

Prnewswire | March 30, 2023

Getz Healthcare Pty Ltd announced that they have partnered with Subtle Medical, a U.S-based healthcare technology company, to distribute the company's artificial intelligence (AI)-based software solutions for faster and safer medical imaging. Subtle's solutions could provide significant efficiency gains for hospitals and private radiology clinics within Australia and New Zealand, resulting in more timely patient access to critical PET and MRI imaging services. Subtle Medical's software solution, SubtlePET™, uses proprietary deep learning algorithms to denoise low count PET images from up to 75% lower radiotracer dose and faster scan times. SubtleMR™ uses increased sharpness and denoising to improve the image quality on up to 60% faster MRI exams. The solutions result in a broad range of benefits including faster scan times, lower radiation dose, improved image quality, higher scanner efficiency, and positive impacts on workflow and patient experience. Subtle's solutions are compatible across all PET and MRI scanner brands, makes, and models, and seamlessly integrate into existing workflows. "We are thrilled to be expanding patient access to our AI solutions. Our goal is to not only make medical imaging safer and more focused on the patient, but also help imaging institutions and radiologists achieve higher quality imaging while running a more efficient operation. We are looking forward to a productive partnership with Getz," said Josh Gurewitz, Chief Commercial Officer at Subtle Medical. James Simkins, CEO, Getz Healthcare, added, "We are really excited to be partnering with Subtle Medical. We believe Subtle Medical's software solution will bring tangible benefits to our customers and ultimately patients." "The possibility for Subtle Medical's software solutions to improve efficiency and image quality while extending the life of existing imaging systems is a real game changer for radiologists and patients in need of access to imaging. We are delighted to introduce this technology to Australia and New Zealand," said Kimberly Hill, Managing Director of Getz Healthcare Australia & New Zealand. About Subtle Medical Subtle Medical, Inc. is an innovative healthcare technology company with a suite of software solutions that use deep learning to increase the quality and efficiency of medical imaging. It is a CB Insights Top AI 100 and two-time Digital Health 150 company and is an Nvidia Inception Award Winner. Subtle's (AI) software solutions have been commercially deployed in over 400 sites worldwide. SubtleMR™ and SubtlePET™ use deep learning to improve the image quality of accelerated MRI and PET scans, boosting exam throughput and profitability for centers, and getting patients in and out of the scanner faster. The company continues to expand globally with the support of recent Series B funding, bringing total funding to over $45 million. About Getz Healthcare Getz Healthcare is proud to be recognized as the leading distributor of medical equipment, devices and consumables, in Asia Pacific. We are an ISO 9001:2015 certified company, and we partner with leading manufacturers in medical technology, to offer a wide range of innovative and high-quality products & solutions, enabling our customers to focus on what's important – providing better care for their patients. Headquartered in Singapore, we have been operating in the Asia region for over 110 years, serving over 7,500 customers, from our 23 offices and distribution centers, spread across Australia, Hong Kong, Malaysia, New Zealand, Pakistan, Philippines, Taiwan, Thailand and Vietnam.

Read More

HEALTHTECH SECURITY, AI

Kognitiv launches Powerful News AI-Driven Kognitiv Pulse

prnewswire | March 29, 2023

Technology company Kognitiv Corporation delivers advanced loyalty management, data activation and partner collaboration solutions to enable data-driven personalization and optimization of the customer journey across its innovative, omnichannel SaaS platform. Next week, Kognitiv is excited to officially launch a new AI-driven predictive customer insights and activation tool, Kognitiv Pulse, a solution that monitors the health of your customer base, predicts future behaviour and identifies risks and opportunities while enabling you to act quickly on these insights. Anchored on Kognitiv's proprietary SmartJourney® customer lifecycle methodology, Kognitiv Pulse is powered by proprietary artificial intelligence and machine learning software. It enables marketers to drive efficiencies by identifying – at an individual level - which customers to engage proactively and helps them focus on activities that grow their bottom line. "This tool is exciting because it allows you to see, side-by-side, how your loyalty and non-loyalty customers are performing across key KPIs, like purchase frequency and customer lifetime value," said Anthony Wintheiser, chief product officer at Kognitiv. "It then predicts which milestone they're likely to be in next and prescribes what actions you should take next in order to keep them engaged and growing in their relationship with your brand." Previewed through a live demo to a global audience of customer engagement and loyalty experts at the Loyalty Summit CXM conference in Zurich, Switzerland, on March 16, 2023, through a live demo of the product, Kognitiv Pulse was well-received by the crowd of attendees and retail leaders like Kognitiv client PetSmart. Kognitiv's global roster of clients includes leading brands like Hallmark, Avis, Hawaiian Airlines. "We want to arm marketers with the metrics and reporting they need to not only make better decisions about how and when to engage their customers, but also to measure how those decisions are driving revenue growth," said Tim Sullivan, CEO of Kognitiv. "As an executive and former marketer, I know firsthand how valuable this product is to decision making, strategic planning and profitable revenue growth. I believe adding this revolutionary product to our arsenal will help propel Kognitiv to the levels of growth and profitability that I envisioned when I joined the firm." About Kognitiv Founded in 2008, Kognitiv is challenging global brands to redefine how they engage with their customers and deliver meaningful experiences that earn their lifetime loyalty. In June 2020, Kognitiv and Aimia's Loyalty Solutions came together to create a data and technology-led business, employing people across 20 countries worldwide. With 200+ clients and partners in more than 50 markets globally, Kognitiv is removing the complexity of cultivating loyalty, data, and partnerships, so brands can deliver enhanced value, personalization, and experiences to today's consumers, right where they are. Kognitiv's largest investors include Aimia Inc., a publicly-traded holding company listed on the Toronto Stock Exchange.

Read More

HEALTH TECHNOLOGY, MEDICAL DEVICES

Tomorrow Health Modernizes Home-Based Care Operations For Medicaid Managed Care Plans

prnewswire | March 31, 2023

Tomorrow Health, an innovator in home-based care, announced novel technology to improve home-based care operations for Medicaid managed care organizations. Helping MCO care coordinators move beyond analog fax and phone workflows for home-based care, get up-to-the minute insight into order status and better manage members with complex cases, the new offering ensures essential healthcare can reliably be both delivered and coordinated in the home. Created to provide publicly funded insurance coverage to low-income Americans, Medicaid is the second largest source of health insurance in the U.S., with nearly 83 million enrolled members. Adults with chronic conditions make up roughly 40 percent of the Medicaid patient population. Historically, Medicaid members have been more vulnerable to higher rates of chronic conditions, such as asthma, diabetes, endocrine disorders and hypertension. Seven million seniors are covered through Medicaid and receive services such as home healthcare and medical equipment to support long-term care needs. Medicaid members often experience difficulties accessing life-improving medical equipment, like hospital beds, oxygen equipment, nebulizers, insulin pumps, in a timely manner. Care coordinators play a vital role in facilitating Medicaid members' physical and mental health, housing, crisis, and employment needs. In managing home-based care services, care coordinators are dedicated support for members who are the entry point for specific problems. They often rely on manual phone and fax communication with members' care teams, medical equipment suppliers, and care providers, and as a result, have little-to-no visibility into an order status or progress, lack information on past and existing referrals, and have no systematic way to collect regulatory forms. By partnering with Medicaid MCOs, Tomorrow Health can streamline the workflow of the home-based care ordering process through modern day technology. Commercially sponsored Medicaid plans are monitored and graded on cost control, quality of care, and member satisfaction. Tomorrow Health's technology adds an extra layer of efficiency to meet these metrics by providing coordinators with important DME order-related information such as: referring provider details, product category estimated delivery date, confirmed delivery date, cancellation reasons, among others. Tomorrow Health's technology creates a tailor-made, one-stop-shop for coordinators at Medicaid MCOs who are managing multiple member cases. "The Medicaid patient population has unique health and social needs, and requires high-touch care teams to manage all facets of the home-based care experience. Care coordinators act as lifelines for Medicaid MCO members, and often don't have the technology tools they need to ensure timely home-based care is delivered in a member's home," said Vijay Kedar, CEO and Co-Founder, Tomorrow Health. "With one in four aging seniors requiring some form of home-based care, our technology can simplify a disjointed ordering and management process for Medicaid MCOs, drive down costs, and most importantly, deliver high-quality home-based care to those most in need." Tomorrow Health's technology is fully customizable for the Medicaid MCO population, depending on the plan and state. About Tomorrow Health Tomorrow Health builds technology that improves the way home-based care is ordered, delivered, and paid for. Today, the home-based care ecosystem is fragmented, confusing, and expensive, costing the healthcare system billions of dollars annually. Tomorrow Health manages and improves every step of the process, using technology-driven matching and considering quality, specialization, insurance coverage, and geography to pair patients with appropriate suppliers of more than 40,000 products and services. As a result, Tomorrow Health reduces the time it takes to coordinate and deliver home-based care for the one in four Americans who need it, from prescription, to reimbursement, to patient outcomes - ultimately leading to improved patient health results and lowered costs. Tomorrow Health partners with more than 125 leading health plans and health systems nationwide, including Pennsylvania's Geisinger Health Plan, and is backed by Andreessen Horowitz, BOND, Obvious Ventures, BoxGroup, Rainfall Ventures, and Sound Ventures.

Read More

HEALTH TECHNOLOGY, DIGITAL HEALTHCARE

Getz Healthcare partners with Subtle Medical to improve medical imaging with AI-powered technology

Prnewswire | March 30, 2023

Getz Healthcare Pty Ltd announced that they have partnered with Subtle Medical, a U.S-based healthcare technology company, to distribute the company's artificial intelligence (AI)-based software solutions for faster and safer medical imaging. Subtle's solutions could provide significant efficiency gains for hospitals and private radiology clinics within Australia and New Zealand, resulting in more timely patient access to critical PET and MRI imaging services. Subtle Medical's software solution, SubtlePET™, uses proprietary deep learning algorithms to denoise low count PET images from up to 75% lower radiotracer dose and faster scan times. SubtleMR™ uses increased sharpness and denoising to improve the image quality on up to 60% faster MRI exams. The solutions result in a broad range of benefits including faster scan times, lower radiation dose, improved image quality, higher scanner efficiency, and positive impacts on workflow and patient experience. Subtle's solutions are compatible across all PET and MRI scanner brands, makes, and models, and seamlessly integrate into existing workflows. "We are thrilled to be expanding patient access to our AI solutions. Our goal is to not only make medical imaging safer and more focused on the patient, but also help imaging institutions and radiologists achieve higher quality imaging while running a more efficient operation. We are looking forward to a productive partnership with Getz," said Josh Gurewitz, Chief Commercial Officer at Subtle Medical. James Simkins, CEO, Getz Healthcare, added, "We are really excited to be partnering with Subtle Medical. We believe Subtle Medical's software solution will bring tangible benefits to our customers and ultimately patients." "The possibility for Subtle Medical's software solutions to improve efficiency and image quality while extending the life of existing imaging systems is a real game changer for radiologists and patients in need of access to imaging. We are delighted to introduce this technology to Australia and New Zealand," said Kimberly Hill, Managing Director of Getz Healthcare Australia & New Zealand. About Subtle Medical Subtle Medical, Inc. is an innovative healthcare technology company with a suite of software solutions that use deep learning to increase the quality and efficiency of medical imaging. It is a CB Insights Top AI 100 and two-time Digital Health 150 company and is an Nvidia Inception Award Winner. Subtle's (AI) software solutions have been commercially deployed in over 400 sites worldwide. SubtleMR™ and SubtlePET™ use deep learning to improve the image quality of accelerated MRI and PET scans, boosting exam throughput and profitability for centers, and getting patients in and out of the scanner faster. The company continues to expand globally with the support of recent Series B funding, bringing total funding to over $45 million. About Getz Healthcare Getz Healthcare is proud to be recognized as the leading distributor of medical equipment, devices and consumables, in Asia Pacific. We are an ISO 9001:2015 certified company, and we partner with leading manufacturers in medical technology, to offer a wide range of innovative and high-quality products & solutions, enabling our customers to focus on what's important – providing better care for their patients. Headquartered in Singapore, we have been operating in the Asia region for over 110 years, serving over 7,500 customers, from our 23 offices and distribution centers, spread across Australia, Hong Kong, Malaysia, New Zealand, Pakistan, Philippines, Taiwan, Thailand and Vietnam.

Read More

HEALTHTECH SECURITY, AI

Kognitiv launches Powerful News AI-Driven Kognitiv Pulse

prnewswire | March 29, 2023

Technology company Kognitiv Corporation delivers advanced loyalty management, data activation and partner collaboration solutions to enable data-driven personalization and optimization of the customer journey across its innovative, omnichannel SaaS platform. Next week, Kognitiv is excited to officially launch a new AI-driven predictive customer insights and activation tool, Kognitiv Pulse, a solution that monitors the health of your customer base, predicts future behaviour and identifies risks and opportunities while enabling you to act quickly on these insights. Anchored on Kognitiv's proprietary SmartJourney® customer lifecycle methodology, Kognitiv Pulse is powered by proprietary artificial intelligence and machine learning software. It enables marketers to drive efficiencies by identifying – at an individual level - which customers to engage proactively and helps them focus on activities that grow their bottom line. "This tool is exciting because it allows you to see, side-by-side, how your loyalty and non-loyalty customers are performing across key KPIs, like purchase frequency and customer lifetime value," said Anthony Wintheiser, chief product officer at Kognitiv. "It then predicts which milestone they're likely to be in next and prescribes what actions you should take next in order to keep them engaged and growing in their relationship with your brand." Previewed through a live demo to a global audience of customer engagement and loyalty experts at the Loyalty Summit CXM conference in Zurich, Switzerland, on March 16, 2023, through a live demo of the product, Kognitiv Pulse was well-received by the crowd of attendees and retail leaders like Kognitiv client PetSmart. Kognitiv's global roster of clients includes leading brands like Hallmark, Avis, Hawaiian Airlines. "We want to arm marketers with the metrics and reporting they need to not only make better decisions about how and when to engage their customers, but also to measure how those decisions are driving revenue growth," said Tim Sullivan, CEO of Kognitiv. "As an executive and former marketer, I know firsthand how valuable this product is to decision making, strategic planning and profitable revenue growth. I believe adding this revolutionary product to our arsenal will help propel Kognitiv to the levels of growth and profitability that I envisioned when I joined the firm." About Kognitiv Founded in 2008, Kognitiv is challenging global brands to redefine how they engage with their customers and deliver meaningful experiences that earn their lifetime loyalty. In June 2020, Kognitiv and Aimia's Loyalty Solutions came together to create a data and technology-led business, employing people across 20 countries worldwide. With 200+ clients and partners in more than 50 markets globally, Kognitiv is removing the complexity of cultivating loyalty, data, and partnerships, so brands can deliver enhanced value, personalization, and experiences to today's consumers, right where they are. Kognitiv's largest investors include Aimia Inc., a publicly-traded holding company listed on the Toronto Stock Exchange.

Read More

Events